(Mt) – SEU Logistics Management Discussion

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View attached explanation and answer. Let me know if you have any questions.1Fast food restaurant supply chainCourse nameStudent nameCourse codeStudent ID numberInstitution Affiliation2Fast food restaurant supply chainExecutive summaryAn organization’s ability to gain a competitive edge relies significantly on its ability toperform well in the logistics department. The internal service providers must communicate andinteract effectively to function well. The primary focus of supply chain concepts is coordinatingservice providers and industry in delivering finished goods to clients and acquiring necessaryraw materials. Goals and objectives that must be met for the supply chain to work successfullyand efficiently are known as logistics performance priorities. More revenue, better relationships,more efficiency, and better customer service are just a few of the goals a business should workfor.Managing the distribution of raw materials and finished items forward and backward andtheir storage are all responsibilities of logistics management, which is a vital part of the supplychain process. Another crucial logistical factor in smoothly managing demand is the capacity tocommunicate efficiently and rapidly between the origin and destination of stored products (ZijmET AL., 2019). Chicken, in this case, was a very important raw item that had to be transportedwhile maintaining freshness and temperature control criteria. The chicken supplier is the sourceof supply, while the KFC restaurants in Saudi Arabia are the destinations.When developing a supply chain for a company’s product, it was important to consider alllogistical concerns and treat each point of the supply chain individually to ensure seamlessdelivery of raw materials. At every level of the supply chain, from raw materials acquisitionthrough storage and distribution, it is critical to maintaining effective communication between all3relevant parties to avoid delays. Shortly, it is proposed that each supply chain point be assessedfor its effectiveness rather than treating the entire process as a single unit.It is part of supply chain management to send alerts to the other firms in the chain ofdistribution when demand changes seasonally or even daily. With actual demand guidelines andthe elimination of delays characteristic of non-digital transmission of supply desires, this willhelp businesses anticipate and be prepared to fulfill shifting demands (Zijm ET AL., 2019).Companies like the fast-food chain Kentucky Fried Chicken (KFC), driven by consumer demandand responding quickly to that need, may benefit greatly from digitizing and simplifying thesupply chain management process and centralizing all relevant information. It is easier to makesophisticated projections about future trends at this stage.Background informationIn Saudi Arabia, ordering meals online is now more cost-effective than going to a realsupermarket. Over 200 KFC restaurants in Saudi Arabia rely on daily deliveries of fresh chickenon the bone from Saudi poultry suppliers they know and trust, demonstrating dedication to Saudiconsumers and businesses. KFC wanted to grow this revenue stream and encourage customers toorder meals online rather than via phone to enhance sales. As a result, KFC established a newwebsite intending to increase platform awareness, attract new customers, and increase totalonline sales (“KFC Saudi Arabia sources chicken from local farms,” 2022). Video and imagesmay be linked together in this format, allowing KFC to create advertising that looks like a drivethru window. To mimic a restaurant menu, the product thumbnails were intended to seem likeproduct images.4Social media is given a personal and engaging touch with the introduction of the drive-thruservice. When customers couldn’t make up their minds, a “scroll-thru” representative was onhand to help and entertain them. The campaign featured two layers of audience targeting. Forthose under the age of 18, the initial portion of the ad is focused on them. Although it targetedmany individuals, it was specific enough to be relevant to a subset of those people. Ads for KFCwere re-displayed to those who had previously seen or clicked on them. The campaign alsoutilized automated placements on social media sites like Facebook and Instagram to get thegreatest results at the lowest cost.KFC, a fast-paced business with a high inventory turnover, requires a supply chaininfrastructure that is adequately structured. Decentralization is necessary to assure that each pointin the supply chain is running at its greatest potential to deliver KFC’s significance to theconsumer, from sourcing and logistics through storage and on-time distribution. Consistent customer service and quality standards are critical to ensuring a complicatedsupply chain is linked appropriately to achieve optimal performance (“KFC Saudi Arabia sourceschicken from local farms,” 2022).To ensure that KFC’s supply chain management system is as efficient as possible, the firmmust build and uphold productive dealings with its major suppliers. One of the most effectivemethods to achieve this is to make sure that the parties are in constant and direct communicationat all times. The capacity to offer value throughout the supply chain system and the commitmentof all significant suppliers and partners to support a great level of service and operationaleffectiveness may separate good service from a great one.5Problem descriptionCustomers are increasingly opting to prepare most of their meals in their kitchens ratherthan going out to eat at restaurants or in other public venues (Ali et al. 206). Food and grocerydelivery services and endeavors done by other new companies encouraged by the onset of thepandemic have begun to threaten fast-food chains like KFC in Saudi Arabia, which have reapedthe benefits of online ordering and delivery since the outbreak of the pandemic. Grocery orderingand delivery apps have become an increasingly popular way to buy food at home in recent years.Durin…

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