St Jude Fundraising Efforts&nbspCase Study

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ST. JUDE

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St. Jude

All non-profit organizations need a marketing communication strategy that will attract donors to their organization. St. Jude Childrens Research Hospital tremendous growth over the years is a clear indication of this assertion. To a large extent, the hospital has consistently won grants and attracted many donors from United States. The organizations mission is clear and straight to the point, which showcases the aim and purpose for its various operations. Without a clear mission, non-profit organizations do not stand a chance in efforts to secure the targeted donors and grants. The mission is the first marketing communication element that shows donors what the organization aims to do, and their purpose for starting it. I believe St. Jude book in the Bible relates to this non-profit since it urges people to have mercy on the individuals who are suffering as the Lord had mercy on us; and have mercy on some who are wavering; save others by snatching them out of fire and have mercy on still others with fear, (New Revised Standard Version Bible, 1989, Jude. 1:23-24).

The marketing communication components presented on St. Judes Children Research Hospital include online presence and direct marketing. Their

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