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Assignment Instructions

Assignment 3

Chapter 5

1.Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the cusomer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is 2 body pages. You will need a title page, reference page and in-text citations.

Assignment Instructions

Course Objective:

• Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Sociocultural, and Economic)
• Students will evaluate the business environments of a company identified as a worst company to learn why it is not successful.

Prompt:

Continue working with your chosen “worst” company for the assignments and complete the following: ( SPRINT COMPANY)

1. Identify the industry for your chosen company and its Domestic Environment.Identify a Global Environment for the company (an international country for the company).
2. What are the characteristics of the new Global Country/Environment that will best suit the company for success?
3. What barriers exist in the new Global Country/Environment? You cannot state there are no barriers.
4. How will the company overcome those barriers (strategies)?

Instructions:

• This paper will form the basis for the next section of your Week 8 Final Simulation project..
• Research requirement: minimum 2 scholarly sources PLUS something from your readings.
• Page requirement: 2-3 pages in APA format. Utilize the APA Guidelines tips PPT attached to Week 2 Assignment
• NOTE: Items 1-2 (combined) should not exceed 2 paragraphs (100 words each paragraph).
• Submit Assignment 3 by midnight, Day 7, week 3.
• Review the grading rubric for this assignment for guidance in preparing your paper.

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