(Mt) – Bradford University Employability Skills SWOT Business Analysis Paper

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akeed Making of Oman’s First Food Delivery Application Moosa Al Lawati Life was fun and exciting in Dubai. I was working in PwC at a reputed position and a visit to Muscat, Oman would happen only to meet family or spend a lazy weekend at home. Soon the conversation around doing something of our own started to take shape around establishing a food delivery app. What followed were endless cups of coffee surrounded by heaps of research papers. Luckily Gaurav also grew up in Oman and relocation to the country to start something of our own wasn’t a challenge. We both shifted back and decided to spend all our energy on it. I decided to take up a job in Oman and help with the paperwork, Gaurav decided to quit his job and do all the legwork. After a year of intense labour, team hunt, a crash course in technology and logistics, we were ready to launch the app. We decided to name it ‘Areed’ but then due to some technicalities the name had to be changed to ‘akeed’ which means ‘sure’ in Arabic. The features of akeed were inspired by the problems I had seen people around me face when trying to order food. It is for this reason, we pegged our application on ‘no minimum order’, ‘largest delivery radius (15kms)’, a ‘fixed delivery fee’ and ‘auto-detect location’. Extreme importance was also given to the application interface, as we knew the Oman market didn’t have much exposure to applications. We wanted to make something that is simple, easy to understand, and use. However in 2017, when I visited Oman, an incident happened that led to the germination of ‘akeed’ in my mind. It was Friday night and I was badly craving some ‘Chicken Tikka Biryani’ while playing a game of Fifa with my friend, PwC colleague, and co-founder of akeed, Gaurav Nahar. I still remember asking my family why they want to go and pick up the food when they can simply use any food delivery app to order it. I was shocked when they told me that a delivery app doesn’t exist in Muscat, you either do a take-out or you order from a restaurant that has a delivery service. It was also during this phase of my life that I used to have these random conversations with Gaurav during work breaks about doing something of our own. But whenever these conversations would start taking shape, some family members would always advise us to not leave a flourishing career and risk it to start something new, especially when a person has just hit their 30’s. They would say, ‘Experiments in career are for college life not when you have a family’. With a delivery app made to impress, we then set sail to find the right investor for it. As someone had rightly said, ‘Ideas are cheap, execution is expensive’. Finding partners who believed in the idea and sourcing initial investment was no easy task. We met 40 investors who told us this will fail, some advised us to try this in another country, while some told us to get into logistics. But just when we had lost all hope, we were lucky to meet Mr. Abdullah Shaksy, from Phaze Ventures. Not only did he agree to be our first angel investor, his able guidance and understanding of the market was crucial in molding akeed to suit people from all age groups, economic class, and nationalities living in Oman. On May 10, 2018 ‘akeed delivery’ was finally launched. We were the first and the only Omani food delivery company. Our journey began from a 2bhk apartment with ten working staff including drivers and only 15 restaurant partners. I still remember when we completed our first month of operations and got our first social media shout out, it felt as if we had just won a war and proved to everyone who thought this startup won’t survive. Learn more at https://www.akeedapp. Today, akeed has over 300 employees and is available in five cities of Oman with over 1100 restaurants to choose from. We also offer services in Grocery delivery, pre-paid telecom cards, and flowers. The last two years for akeed have been full of highs and lows but what has remained constant is the spirit of our staff to prove that we are the best delivery service and the generous love we continue to receive from the Omani community. The recent outbreak of COVID-19 also reinstated the important role akeed is playing in the market as the government labelled us as an essential service provider. While changes in consumer behavior are recorded across the country, a mushroom growth of delivery service providers can be witnessed. It is not only a proud moment for me but also a moment when I realize that one should have the courage to take risks and follow their heart. If I had listened to what people around me were asking me to do, akeed would have still been a dream. Lastly, as Robert Frost said, “The woods are lovely dark and deep, But I have miles to go before I sleep.” The unimaginable leaps ‘akeed delivery’ has taken ever since it was born does make us satisfied, but I feel every day is a challenge, a box of unopened opportunities. My aim for akeed is to conquer those challenges and capture these opportunities to become the first unicorn of Oman. SUBMITTED BY: PREPARED FOR: DATE: 7th November 2015 1 TABLE OF CONTENTS . . . 1.0 EXECUTIVE SUMMARY …………………………………………………………………………………………………… 3 2.0 INTRODUCTION………………………………………………………………………………………………………………… 4 3.0 FINDINGS …………………………………………………………………………………………………………………………… 4 3.1 Models ……………………………………………………………………………………………………………………………… 5 3.2 Vehicle Rang ………………………………………………………………………………………………………………………. 5 3.3 Price Range………………………………………………………………………………………………………………………… 5 3.4 Appearance ……………………………………………………………………………………………………………………….. 5 3.5 Safety Features ………………………………………………………………………………………………………………….. 6 3.6 Luxury Features ………………………………………………………………………………………………………………….. 6 3.7 Engine Power …………………………………………………………………………………………………………………….. 6 3.8 Resale Value ………………………………………………………………………………………………………………………. 7 3.9 Spare Parts Availability ……………………………………………………………………………………………………….. 7 3.10 After Sale Service ……………………………………………………………………………………………………………… 7 3.11 Fuel Consumption …………………………………………………………………………………………………………….. 7 3.12 Customers’ Satisfaction …………………………………………………………………………………………………….. 7 4.0 CONCLUSION ……………………………………………………………………………………………………………………. 8 5.0 RECOMMENDATIONS ………………………………………………………………………………………………………. 9 6.0 BIBLIOGRAPHY ………………………………………………………………………………………………………………. 10 7.0 APPENDIX ………………………………………………………………………………………………………………………… 11 2 1.0 SUMMARY The aim of this report was to analysis the weaknesses and strengths of Honda vehicles by comparing with two other automobile manufacturers and find out the areas and features that Honda need to improve in order to be the best brand in the automotive industry. While comparing these three brands it was important to consider the price range, safety features, luxury features and after sales service in each brand. The report has consisted of an analysis of two automotive brands to compare with Honda which are Toyota and BMW and the analysis was based on information gathered from a variety of sources: website of each brand, showroom visiting and from interviews with sales executives. The analysis has led to conclude that Honda has many weaknesses in safety features, engine power, after sale service and customer satisfaction. Then some recommendations were written like putting more effort on safety features, manufacturing strong engine and raising the level service. 3 2.0 INTRODUCTION The main aim of this report is to analysis the weaknesses and strengths of Honda vehicles by comparing with two other automobile manufacturers and find out the areas and features that Honda need to improve in order to be the best brand in the automotive industry. Moreover, while comparing these three brands it was important to consider the price range, safety features, luxury features and after sales service in each brand. In addition, this report has been requested by Mr. Muhammad Ammar Al Wahaibi the General manager of Oman Marketing Service Company. The report considerstwo automotive brands to compare with Honda which are Toyota and BMW, where those two brands are the strongest competitor brands to Honda. The report will be submitted on 7th November 2015 at 6 PM by Turnitin. Furthermore, all information used in the report was gathered by using website of each brand and other related website. Also many additional data were collected by visiting the three showrooms. In fact, to get more reliable information, meeting the sales executive of each showroom was required and asking some related questions, as well as getting the brochure of each vehicle in the showroom to compare the features. The structure of this report is divided into five sections which are: Introduction, Findings, Conclusion, Recommendation and Bibliography. The introduction presents the purpose, terms of reference, the sources of data gathering and report structure. After that Finding represents the comparison between the three brands. Next the conclusion presents the analysis of the comparison which has done in finding. Then the Recommendation will present some suggestions to success the reports purpose. Finally the Bibliography will present the reference sources used in the report. 3.0 FINDINGS 4 The following points summarize the 12 main points which have been carried out in comparison between Honda, Toyota and BMW: 3.1 Models Among the three brands Honda has only 17 models of vehicles such as City, Civic, Pilot, etc. whereas Toyota have more models than Honda, it has 25 models like Yaris, Corolla, Land Cruiser, etc. Almost similarly BMW has more models then Honda, where there are 29 models in the market such as Series, X5, 750i, etc. 3.2 Vehicle Rang All the three brands Honda, Toyota and BMW offer to their customer’s different range of vehicles. They offer sedan cars like Honda City, Toyota Camry and BMW 335i. Moreover they offer hatchback cars like Honda CR-Z, Toyota Yaris and BMW Series118i. Furthermore they offer 4 wheels drive, for example Honda Pilot, Toyota Prado and BMW X6. Also they are offering allwheel drive such as Honda CR-V, Toyota RAV4 and BMW 3 Series. Additionally they care to offer coupe types of cars for their sports car enthusiasts like Honda Accord, Toyota GT86 and BMW M2. As well as they provide minivan cars to target families that are Honda Odyssey, Toyota Sienna and BMW 2 series Active Tourer mini-minivan. 3.3 Price Range Honda vehicle prices fall within a starting range of 5,500 OR to 20,000 OR only slightly different from Toyota, which has prices range start from 5,400 RO to 28000 RO. BMW prices range is completely huge difference from Honda and Toyota, where it start within 12,000 RO to 75,000 RO. 3.4 Appearance Honda changes the design and shape of the vehicles every five years comparedwith Toyota and BMW which are used to change it every three years. Furthermore Honda offers vehicles with six colors only absolutely identical to BMW which offer six colors also different from Toyota, which offers more than six colors. 5 3.5 Safety Features 3.5.1 Air Bags Honda and Toyota are quite similar in safety features, where they both provide air bags for driver and front seat passenger in all models. But most of these models are not provided with side air bags for instance, Honda City and Toyota Yaris. Substantial difference from them, BMW provides airbags for driver, front seat passenger, both sides and rear seats in all models. 3.5.2 Body Strength Toyota and BMW are basically the same in body strength, they are more solid and quality materials manufacturer than Honda and both has strong body than Honda. 3.6 Luxury Features 3.6.1 Cruise Control All of Honda vehicles are provided cruise control except one vehicle, which is Honda City. An absolutely tiny difference from Honda, BMW provides cruise control to all the models. However, Toyota does not provide cruise control in some of its models. 3.6.2 Manual or Automatic Honda offers automatic transmission vehicles and manual transmission vehicles. Exactly the same, Toyota offers automatic transmission vehicles and manual transmission vehicles, considerably different from BMW, which offers only automatic transmission vehicles. 3.6.3 Recycling Seat Honda uses manual recycling seat in all the models. While Toyota uses manual recycling seat in some of models and use an auto recycling seat in all luxury models, slightly different from BMW, which provides an auto recycling seat in all the models. 3.7 Engine Power Most of Honda and Toyota vehicle models have nearly the same engine power, completely different from BMW, which has strongest engine power. 6 3.8 Resale Value Honda vehicles do not have a good resale value in the market. However Toyota has a very good resale value in the market because it has a high demand among the people, totally different from BMW, which has a very low resale value from the accrual value. 3.9 Spare Parts Availability Honda spare parts are available in the market, quite similar from Toyota which has highest spare parts in the market, a great difference from BMW, which are not available in the market. 3.10 After Sale Service Honda is not able to offer a good service after sales for the vehicle. On the other hand, Toyota offers good service, fast and good price, very similar to BMW, which offers very good service, but the service price is very expensive. 3.11 Fuel Consumption Most of Honda and Toyota vehicles are economic vehicle. The consumption of fuel in these vehicles is too less comparing with BMW vehicles which consume more fuel. 3.12 Customers’ Satisfaction Only 80 percent of Honda users are satisfied with their vehicles, a small difference from Toyota, where 85 percent of users are satisfied. On the contrary, in BMW almost 93 percent of users are satisfied using BMW vehicles. 7 4.0 CONCLUSION The main point of this report was to analysis the weaknesses and strengths of Honda vehicles by comparing with Toyota and BMW. Based on the previous analysis and the finding between the three brands the conclusion drawn is that Honda, is strong in some points where it has all types of vehicle range and has the lowest price range among the other two brands. In addition it offers cruise control as a new technology to be used. Also it manufactures a manual transmission vehicles as well as automatic transmission vehicles to give customer more options. Beside that Honda consumption of fuel is less and the spare parts are available in the market. On the other hand Honda has many weak points like it has fewer models than the other two brands. Moreover, Honda does not change the vehicle shape and design very often most of the vehicles are having slightly same shape, design and colors. Furthermore it has the weakest body comparing with Toyota and BMW. Additionally it does not provide an auto recycling seat, as well as the engine power is not strong like BMW. Also Honda has a low resale value because of less demand. Finally Hondas after sale service and customer satisfaction are very poor, where there is only one workshop is available in Muscat and customers have to wait two days to service their car. 8 5.0 RECOMMENDATIONS This report also considered to enhance the quality and brand image of Honda and issues that need to be considered in order to make Honda one of the best brand in the automotive industry. Therefore, the following recommendations are made: • Honda should manufacture more models of vehicles to give customer variant options. • Honda should employer more car designers and colors expects to produce new designs and colors which match today’s lifestyle. • It should put more effort on safety features like number of air bags should increase in the vehicles where customers can drive with peace of mind. • Also it should manufacture stronger body by using better quality of materials and makes strong chassis. • As today’s lifestyle are becoming more luxurious. Honda should put into consideration to add more luxury features and make it easier like providing auto recycling seat. • Honda should make more studies efforts to be able to manufacture strong quality engine and can work for more years. • Honda should increase their advertisement to make Honda more known and attractive among people in order to increase the demand to Honda then increase resale value. • Honda should raise the level of service provide to customers, and have one special department for customer care and receiving feedback. 9 6.0 REFERENCES Websites • Autoevolution.com, (2015). HONDA models & history – autoevolution. [online] Available at: http://www.autoevolution.com/honda/ [Accessed 26 Oct. 2015]. • Corporate.honda.com, (2015). Honda – Safety. [online] Available at: http://corporate.honda.com/safety/ [Accessed 26 Oct. 2015]. • Yahoo.com, (2014). Driving the 2015 Honda Fit, made smaller to get bigger. [online] Available at: https://www.yahoo.com/autos/bp/driving-the-2015-honda-fit–madesmaller-to-get-bigger-190840885.html [Accessed 26 Oct. 2015]. • Rafter, M. (2015). Family-Friendly Features on 2015 Model Cars | Edmunds.com. [online] Edmunds. Available at: http://www.edmunds.com/car-buying/familyfriendly-features-on-2015-model-cars.html [Accessed 25 Oct. 2015]. • Cars-directory.net, (2015). The History of Toyota. [online] Available at: http://www.cars-directory.net/history/toyota/ [Accessed 25 Oct. 2015]. • Georgia, A. (2015). AutoNation Toyota Mall of Georgia in GEORGIA is your car dealership serving Atlanta. [online] AutoNation Toyota Mall of Georgia – Your Buford, GA New and Used Toyota Dealership. Available at: http://www.autonationtoyotamallofgeorgia.com/new-2015-toyota-modelinformation-buford-ga [Accessed 25 Oct. 2015]. • Bmw-me.com, (2015). BMW Middle East. [online] Available at: http://www.bmwme.com/me_rb/en/?gclid=CPCAg9T5_cgCFWT3wgodL70PuQ [Accessed 26 Oct. 2015]. • Caranddriver.com, (2015). New Cars for 2015: BMW – Car News. [online] Available at: http://www.caranddriver.com/news/new-cars-for-2015-bmw-feature [Accessed 26 Oct. 2015]. • GmbH, I. (2015). BMW Technology Guide : Active safety. [online] Bmw.com. Available at: http://www.bmw.com/com/en/insights/technology/technology_guide/articles/active_ safety.html?source=index&article=active_safety [Accessed 26 Oct. 2015]. 10 7.0 APPENDIX Seri al No Exa mpl e Category Brand Image Best overall, Most trusted, best value brand 1 Models (Civic, Corolla, Series, etc) Vehicle Range (Sadan, Hatchback, 4wheel, All wheels, Coupe, minivan, etc.) Price range Appearance (style, design, coulur, shape, etc) Safety Features 5.1 central locking 5.2 air bags 5.3 child lock 5.4 tyres 5.5 body strength 5.6 weight, etc. Luxury features 6.1 sun roof 6.2 cruise control 6.3 power steering 6.4 manual or automatic 6.5 power window 6.6 recycling seat 6.7 lights, etc. Engine power Resale value 17 2 3 4 5 6 7 8 Honda Toyota More reliable, most popular, good quality cars, 25 All are available All are available 5,500 OR to 20,000 5,400 RO to 28000 Ones years Ones every three years Every five BMW Luxurious, modern, best performance, best styling 29 All are available 12,000RO to 75,000 RO Ones every 3 years Less air Bags Less air Bags More air bags No Strong body Boy Stronger than Hunda Body Stronger than Hunda All cars have cruise control except City Only Luxury cars have cruise control manual and automatic All models have cruise control recycling seat only for luxury more Very good All models has auto recycling seat more good manual automatic and No recycling seat less less 11 Automatic only 9 10 11 12 Spare parts availability After sale service Fuel consumption Customers’ satisfaction available available Not available poor less poor good less good Very good more good 12 SWOT Analysis of Clif Bar & Company 1 SWOT Analysis of Clif Bar & Company by [Name] Course Professor’s Name Institution Location of Institution Course SWOT Analysis of Clif Bar & Company 2 SWOT Analysis of Clif Bar & Company 1.0: Introduction This business report will focus on conducting a detailed SWOT analysis of Clif Bar & Company through addressing various variable of this company such as its location, size, impact of COVID 19 lockdown, staff, competitors, current profit range, potential customers, target market, products type range, current marketing strategy, sales, value proposition, government support, survival or growth chances and risk management strategies and lastly recommend some of the best ways in which this company can enhance its sustainability and growth in the future. 2.0: Location Clif Bar & Company is organic food and beverage company whose headquarters are located in Emeryville, California, United States (Erickson, 2012). 3.0: Size Clif Bar & Company is medium size company that serves the residents of Emeryville, California by ensuring that they have access to high quality and adequate organic food and beverages. This company has employed about 84 employees who are responsible for the company’s daily operations (Erickson, 2012). The company’s size is going rapidly due to its ability to exploit the existing opportunities in the market such as offering a variety of unique foods contrary to its competitors in the market. 4.0: COVID 19 Lockdown Impact COVID-19 pandemic has become of the greatest threats of Clif Bar & Company since it has adversely affecting the sales and revenue that this company has managed to generate. The lockdown measure that was impose by the state government of California in the effort of reducing the spread of the coronavirus adversely affected most of the businesses in this state SWOT Analysis of Clif Bar & Company 3 especially those in the food industry where service is one of the basic means through product reach the end users. Such COVID-19 lockdown measures have seen Clif Bar & Company temporarily close down its operations before these containment measures were eased after the positive cases reduced significantly. However, the COVID-19 pandemic has continued to negatively affect the operations of Clif Bar & Company and all other businesses in the hotel industry where the number of people who are served in this organic food joint and beverages joint have reduced with some preferring to keep away from public places out of the fear that they might contract the virus. Therefore, COVID-19 lockdown has adversely affected the performance of Clif Bar & Company in terms of sales and revenue the it is generating from its operations thus lowering its sustainability if no measures are taken to overcome the threat of longevity. 5.0: Staff The co-owners and co-CEOs of Clif Bar & Company are Kit Crawford and Gary Erickson who founded this medium-size organic food and beverage company in 1992. In the effort of enhancing its operations, both Kit and Gary elected Michelle Ferguson as the executive vice president in charge of the marketing department (Erickson, 2012). Currently, Clif Bar & Company has employed 1100 employees who are in different departments. 6.0: Competitors Clif Bar & Company is facing stiff competition from various companies that are offering similar products. Some of the main competitors of Clif Bar & Company include KIND, SunOpta, LARABAR, PowerBar Inc., SiS (Science in Sport) Limited, think!, Slow Food for Fast Lives, Pocket Protein and 18 Rabbits. These rivals have poised a significant threat to the longevity of this company through reducing its market share, sales volume and revenue generated. Despite SWOT Analysis of Clif Bar & Company 4 this stiff competition, Clif Bar & Company has managed to maintain the second position in the market. 17: Recommendations on Future Growth and Sustainability Based on the above SWOT analysis of Clif Bar & Company, there are various strategies or approaches that this company can employ in the effort of overcoming the various threats and weaknesses that it has identified and also enhance the strengths and ability to take advantage of the identified opportunities to enhance its growth and sustainability in the future. One of the interventions that Clif Bar & Company can employ to over the risk of closure that it is facing as a result of COVID-19 measures such as lockdown and social distancing that have seen a significant reduction in the number of customers it is able to serve is introducing a new business model that will enable it provide its products and services to its target customers through the home delivery distribution channel. This strategy will enable Clif Bar & Company continue serving its customers through e-commerce that will see the company develop a website from where the customers can order organic food products and beverages which will then be delivered on time. The second strategy that Clif Bar & Company can use to enhance its future growth and sustainability is introducing a training programs that will enable its employs learn new skills on how to accept and manage change when the need arises. This is especially important during this COVID-19 pandemic period when most of the business have been forced to change their business models and their way of doing business. According to Jacobs, Van and Christe‐Zeyse, (2013), organizational change may limit the growth of a company if it faces resistance from the employees thus the need for ensuring that workers have understood the need for change and embraced that change to (Jacobs, Van and Christe‐Zeyse, (2013). The third method that can be SWOT Analysis of Clif Bar & Company 5 recommended for use in the effort of enhancing the growth and sustainability of Clif Bar & Company is increasing its product line to ensure that it has gained a competitive advantage over time. SWOT Analysis of Clif Bar & Company 6 References Erickson, G., 2012. Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. John Wiley & Sons, pp.11-251. Jacobs, G., Van Witteloostuijn, A. and Christe‐Zeyse, J., 2013. A theoretical framework of organizational change. Journal of organizational change management, Vol. 26 No. 5, pp. 772-792. DOI 10.1108/JOCM-09-2012-0137.

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