(Mt) – ECOM 201 SEU Marketing Management at GoTech Saudi Company Case

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Saudi Electronic University College of Administrative and Financial Sciences ECOM201 – Introduction to E-management Assignment 3 Project Assignment GoTech Solutions Company 2021/2022 Requirements GoTech is a Saudi company (located in Riyadh) that provides technical and digital solutions to other businesses and individuals. Its operation focuses mainly on the Saudi market, but recently it opened two offices in Egypt and Italy. Eng. Abdullah is the CEO, and there are three regional managers (in 3 different countries) and 30 employees working under their supervision. Recently, Abdullah has been required to make vital decisions to keep GoTech running during many challenges, including new and existing competitors, rapid technology development, and Coronavirus pandemic. Consider yourself the CEO’s consultant who is required to help him put together a strategy so GoTech can not only survive but also thrive in the future. To help you develop your Consultation Strategy Report, use the following points as a guide: Part 1 1. An overview of GoTech company (0.5 marks) 2. Description of the type of management that GoTech follows. (1 mark) 3. Description of the challenges with that type of management. (1 mark) 4. o Communication challenges o Cultural and political challenges Description of the necessity for creating a virtual Risks Response Team based on Tuckman’s Team Life Cycle Model (see figure 1). (3 marks) o Phases of team creation o Criteria for choosing the team ➢ o 5. Who are they, and why did you choose them? Pros and cons of the virtual team Description of the regional managers’ roles (2 marks) o What qualities must they have as leaders? o How can they motivate themselves and their team? o What digital recourses can they use to manage the team? Part 2 6. 7. 8. 9. 10. Description of challenges that loom over GoTech (1 mark) o Existing challenges/ disasters o Potential challenges/ disasters Description of GoTech resources (1 mark) o What are the digital and financial resources? o How can these resources be utilized? Description of GoTech digital capabilities (2 marks) o Existing capabilities that can be strengthened o Needed capabilities that must be invested in Description of the solutions (3 marks) o Immediate solutions (based on points 4, 6, 7, & 8) o Future solutions (based on points 5, 6,7, & 8) Closing remarks/ conclusion (0.5 marks) Figure 1 Bruce Tuchman’s Team Life Cycle Model (Personio, 2021) Important details Due date Marks End of week 14 15 marks Useful links: • http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparingto-write-assignments.pdf • APA reference system https://student.unsw.edu.au/apa • About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml • About plagiarism https://en.wikipedia.org/wiki/Plagiarism Guidelines for the assignment: • This is an individual project, which is part from your course score. It requires effort and critical thinking. • Use the given cover page below. One mark will be deducted if there is no cover page. • Your assignment must be supported by evidence and resources. Otherwise, your answer will not be valid. • Use at least 5 different references from the SDL. • Use font Times New Roman, Calibri or Arial. • Use 1.5 or double line spacing with left Justify all paragraphs. • Use the footer function to insert page number. • Ensure that you follow the APA style in your project. • Your project report length should be between 1500 to 2000 words. • Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Student Name: Student ID: Course Title: Course Code: Introduction to E-Management ECOM 201 Academic Year/ Semester: CRN: 2021/2022- 1st Semester Instructor Name: Student Grade: Grade Level: Saudi Electronic University College of Administrative and Financial Sciences ECOM201 – Introduction to E-management Assignment 3 Project assignment Daway Medical Company 2020/2021 1 Requirements Consider yourself as Global Manager for a Medical Company (Daway) that is leading chain of retail pharmacy in Saudi Arabia, Jordan and United Kingdom. This company uses digital solutions for their business, but it focuses heavily on its retails sales. However, due to the recent Covid-19 pandemic, the way how they do business has been remarkably impacted. Not just with sales, the impact of this pandemic effected the way this company work, communicate and operate. Therefore, as the global manager of Daway medical company you are required to develop a detail strategy on the following: • Introduction about the topic. • Explain what are the limited options that Daway currently have regarding dealing with the pandemic. • What is the level of technology urgency Daway needs to sustain its performance? • As a global manager, leading from home involves the leverage of digital capabilities. What are these capabilities? List and explain at least 3. • Explain what type of virtual management characteristics will be implemented and why? • How the virtual teams will work together? • What tools are they using for communications and task management? 2 • How you will manage delivering the new changes within a short time in different locations in terms of language, cultural, time, political, and economical differences? • What are techniques that you will be using to create a strong team with a high level of teamwork? • What are the advantages and disadvantages of managing a virtual team? • What type of conflicts might occur between members? When it happened how will you solve it? • As a manager how you will manage the outsourced projects? • What techniques that you will apply to encourage and motivate your team for improvement? • Conclusion. Keep in mind that the project MUST be supported by evidence and resources. Otherwise, your answer will not be valid. 3 Important details Due date Marks End of week 13 15 marks Useful links: • http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparingto-write-assignments.pdf • APA reference system https://student.unsw.edu.au/apa • About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml • About plagiarism https://en.wikipedia.org/wiki/Plagiarism Guidelines for the assignment: • This is an individual project, which is part from your course score. It requires effort and critical thinking. • Use the given cover page below. One mark will be deducted if there is no cover page. • Your assignment must be supported by evidence and resources. Otherwise, your answer will not be valid. • Use font Times New Roman, Calibri or Arial. • Use 1.5 or double line spacing with left Justify all paragraphs. • Use the footer function to insert page number. • Ensure that you follow the APA style in your project. • Your project report length should be between 2500 to 3000 words. 4 • Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. 5 Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Student Name: Student ID: Course Title:Introduction to Emanagement Academic Year/ Semester: 2 Course Code: CRN: Instructor Name: Student Grade: Grade Level: 6 Requirements Consider yourself as Global Manager for a Medical Company (Daway) that is leading chain of retail pharmacy in Saudi Arabia, Jordan and United Kingdom. This company uses digital solutions for their business, but it focuses heavily on its retails sales. However, due to the recent Covid-19 pandemic, the way how they do business has been remarkably impacted. Not just with sales, the impact of this pandemic effected the way this company work, communicate and operate. Therefore, as the global manager of Daway medical company you are required to develop a detail strategy on the following: • Introduction about the topic. • Explain what are the limited options that Daway currently have regarding dealing with the pandemic. • What is the level of technology urgency Daway needs to sustain its performance? • As a global manager, leading from home involves the leverage of digital capabilities. What are these capabilities? List and explain at least 3. • Explain what type of virtual management characteristics will be implemented and why? • How the virtual teams will work together? • What tools are they using for communications and task management? • How you will manage delivering the new changes within a short time in different locations in terms of language, cultural, time, political, and economical differences? • What are techniques that you will be using to create a strong team with a high level of teamwork? • What are the advantages and disadvantages of managing a virtual team? • What type of conflicts might occur between members? When it happened how will you solve it? • As a manager how you will manage the outsourced projects? • What techniques that you will apply to encourage and motivate your team for improvement? • Conclusion. 7 As I am the global manager of Daway medical company , I required to develop a detail strategy on the following : 1- Explain what are the limited options 2-What is the level of technology urgency Daway needs 13- Conclusion 3- As a global manager 12-motivate your team for improvement? 4- what type of virtual management 11-how you will manage the outsourced 5-How the virtual teams will work together? 10-What type of conflicts might occur 6-What tools are they using 9-What are the advantages and disadvantages 7-How you will manage delivering the new changes 8-what using to create a strong team 8 Introduction about the topic : It is hard today to use the word “globalization” without a certain sense of irony, rueful or otherwise. Riven by ideology, religion, and mistrust, the world seems more fragmented, more at odds, than at any time since, arguably, World War II. But however deep the political divisions, business operations continue to span the globe, and executives still have to figure out how to run them efficiently and well. The question that Christopher Bartlett and Sumantra Ghoshal pose— “What is a global manager?” The global business manager has to achieve an efficient distribution of assets and resources while protecting the competence at hand. In fact, the global business manager’s responsibility for the distribution of crucial assets and resources is closely tied to shaping an integrated strategy. While he or she often relies on the input of regional and functional heads, the business manager is still the architect who usually initiates and leads the debate on where major plants, technical centers, and sales offices should be located—and which facilities should be closed. (Ghoshal, 2003) 9 1) Explain what are the limited options that Daway currently have regarding dealing with the pandemic : 1. Ensuring everyone has access to accurate information and removing harmful content. 2. Supporting health and economic relief efforts. 3. Keeping people connected. 4. Providing Aid to Diverse Suppliers through Receivables Financing . 5. Removing False Claims About COVID-19 Vaccines 6. Connecting People to Mental Health Resources . 7. Allowing the Promotion and Sale of Hand Sanitizer and Surface Disinfecting Wipes . 8. Supporting Teachers, Parents and Students This Back-To-School Season . 9. Global Reminders to Wear Face Coverings . 10. Expanding Our Blood Donations Feature . 11. Sharing COVID-19 Symptom Maps and Expanding Survey Globally to Help Predict Disease Spread . 12. Limiting the Spread of COVID-19 Misinformation . 13. Helping the WHO Share Timely Information on Messenger . (Xing Jin, 2020) 10 2) What is the level of technology urgency Daway needs to sustain its performance? Here’s how to accelerate your organization’s digital capabilities to keep pace now, most C-suite executives have led their companies to digitize at least some part of their business to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. As one CEO of a large tech company recently stated, “We are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.” Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks. Banks have transitioned to remote sales and service teams and launched digital outreach to customers to make flexible payment arrangements for loans and mortgages. Grocery stores have shifted to online ordering and delivery as their primary business. Schools in many locales have pivoted to 100 percent online learning and digital classrooms. Doctors have begun delivering telemedicine, aided by more flexible regulation. Manufacturers are actively developing plans for “lights out” factories and supply chains. The list goes on. (Aamer Baig, 2020) 11 3) As a global manager, leading from home involves the leverage of digital capabilities. What are these capabilities? List and explain at least 3. 1-Digital leadership : This kind of leadership also requires leadership pivotal capabilities in developing both internal and external collaboration in order to co-produce ideas and strategies for digital changes. Digital leadership can be also considered a strategic factor that influences the well-being of internal human resources , As for the leadership capabilities, energise employees by engagement, focus on the digital governance and build technological leadership. In particular, five factors are crucial to understand how digital leaders can positively impact on the firm’s success: Devolved decision making: It means that decisions are made at the appropriate level closest to the customer; in this sense, leaders have to share power and support others to make the right decisions. Collaborative achievement: It refers to work together as a team to achieve shared outcomes; leaders should enable teams to operate effectively and to work well along the whole process. Purpose and direction: This is strictly linked to the importance of storytelling and the use of narratives in leadership work. Authenticity: It is to build trust and establish a corporate reputation; in this view, leaders act with integrity and balance to build trusting relationships. Consistent with the research carried out by Brynjolfsson and McAfee [8], the digitalization is characterised by three different drivers: (1) Exponential growth of digital technologies; (2) economies of digitization; and (3) compatibility of different technologies. 2- Ambidexterity 3-Dynamic capabilities : The definition of dynamic capabilities (DCs) that seems to be the most appropriate for the subject of this paper gets inspiration from that of Zahra et al. [31] as the capabilities and competences to create and/or reconfigure firm’s resources and ‘in the manner envisioned and deemed appropriate by its principle decision maker’. 12 According to this view, in the paper, top managers’ dynamic capabilities are conceived as capabilities of managing strategic resources dynamically and, more specifically, refer to: the capacity to create, modify, significantly extend or replace its business model . (Valentina Della Corte, 2019) 13 4) Explain what type of virtual management characteristics will be implemented and why ? These 3 Characteristics Are Key To Managing Virtual Teams Many people assume the characteristics that make a good leader are the same no matter where that leader is located. However, managing virtual teams effectively requires a set of skills that is different from managing teams located under the same roof. In addition to excelling at the execution-oriented practices that define any good leader, virtual leaders must also juggle the interpersonal, communication and cultural factors that define virtual teams. Strong Interpersonal Skills While one might assume introverted people would be more likely to thrive in a virtual setting, our research and research from others has found employees who are more extroverted tend to fare better. They are more adept at finding ways to stay connected to others regardless of their location. Maintaining frequent communication and communicating effectively is crucial to managing accountability in virtual teams. What does effective communication look like? Within the context of a team, it means giving clear direction and being responsive when team members ask for assistance or clarification. Takes Initiative In the unstructured environment of a virtual team, both leaders and team members must find ways to independently structure their time effectively. They must be well organized and able to keep track of what needs to be done without a lot of supervision from others. They need to be proactive and balance important long-term goals with urgent priorities. Finally, they need to implement technology and processes that allow them to effectively monitor the work of team members without micromanaging. Demonstrates Flexibility 14 The best virtual leaders are able to juggle multiple responsibilities and priorities at the same time. They are able to pivot when priorities shift and swiftly steer their team in the right direction without taking them off course. When it’s not clear what needs to be done next, virtual leaders must be comfortable consulting others, examining the facts and using critical thinking skills to determine the right course of action. The most talented and hard-working employees don’t always make the best virtual leaders. Virtual leadership is a true balancing act. Leaders must be able to work in a self-directed manner while also communicating and collaborating well with others. They need to be highly organized, yet flexible enough to tolerate ambiguity. ( DeRosa, 2016) 15 5) How the virtual teams will work together? Virtual teams can be very complex, crossing not only geographies but also language, working styles and diverse cultures. All of these attributes can make virtual teams more complicated. Organisations can leverage these attributes to make effective virtual teams, or they can lead to dysfunctional teams. Characteristics of effective virtual teams have been identified in an article published by the Harvard Business Review. Good virtual teams provide a platform for employees to work more flexibly; organisations can cut down on costs for everything from travel to salaries. Good virtual teams must also recognise that remote communication and unclear management are common reasons why virtual teams can fail . 1. THE RIGHT TEAM Good virtual teams are often limited in size to a manageable level , Good virtual teams must start with good people. These people will generally have good communication skills, emotional intelligence, be self-starters who work well independently and have good cross-cultural awareness and sensitivity. Good virtual teams are often limited in size to a manageable level. Small teams of less than ten people are considered to be ideal. This maximises the chances of effective and inclusive communication within the team. Good virtual teams also define clear roles within the team. Core members strategise. Operational members may lead or manage the team’s work and generally focuses on daily matters. Outer members generally implement the work according to their areas of expertise. 2. THE RIGH…

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