Promotional Strategy Presentation

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Marketing 3303: Promotional StrategyFinal Project DetailsIn this final project, you will play the role of a Product Manager within a company and brand that arelaunching a new product. You may choose the company, brand, and product you would like to use. It isrecommended you use a consumer product so all the below components can be realized easily, but you arenot limited to it.Deliverables:1. Submit your company, brand, and new product idea to me via Discussion 10.1 by the due date for myapproval. I will reply with feedback that will give you the go ahead or ideas to think about. This processwill ensure you are on an appropriate timeline to complete the project AND that you are choosing arobust enough situation to allow for all the below components.2. As Product Manager, you will create a PowerPoint (or other slide presentation format) that will includethe below information for your company, brand, and new product. This presentation should be AT LEAST 25 slides, and I expect some will be 60+ to incorporate allcomponents. There is no template, required formats, fonts, etc. There are more details belowso be sure to read to the end. Post your final project to Discussion 10.2 as an attachment by the due date. Please note, graduating seniors will have to have their presentations in earlier because yourgrades are due sooner.3. You set up a one-hour presentation time via an in-person presentation. We will have three studentspresentations during the hour. Please note, graduating seniors will have to complete your live presentations to earlier becauseyour grades are due sooner.4. Everyone will review the work of your classmates work and offer comments and critiques for adiscussion grade. Please keep in mind that we are looking for constructive criticism done in love. Pleasenote, you will not be able to see your classmates’ work until you post your own.Things to consider and include:1. Discuss the overall components of an integrated marketing communications program thatencompasses a variety of communication tools to maximize the brand awareness and brand equity ofyour brand and new product.2. Should your company try to appeal to all demographic groups or target specific segments? If the latter,which segments should they target and why? What types of advertising and promotion tactics can beused to market your company to these market segments? Be sure to include your market research that supports your choices.3. Which competitors should your company be focusing on in the coming year? Be sure to include your industry and competitive research.4. What could be the role of advertising in establishing the brand personality? Create a rough story board inside your presentation for a commercial that could be played ontelevision and/or the internet. A story board (as you can read in the text) is a series of pagesthat use visuals and text to tell the “story” that will be recorded on video and shown on thechosen media.5. What role can consumer promotion play in generating trial and awareness of your product? Are thereany sampling or promotional programs that your company should pursue to attract new customers andretain them?6. Discuss how you might evaluate the appropriateness of using a celebrity spokesperson for thecompany and how you would determine if they were a good fit for the brand.7. Discuss the role of public relations in the integrated marketing communications program. What type ofpress coverage and stories could be generated about your company? What could be the differentpublic relations angles used to generate the interest of the different media?8. What should be the role of the companys website? How does it reinforce or support the other legsof the integrated marketing communications program?9. Other topics as needed to ensure a successful launch of your new product.The purpose of using PowerPoint of another type of presentation platform is that this file is an actualpresentation a Product Manager would make. It is not a script that you will read to me. It should be a robustpresentation with words, images, data, examples, etc. 

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