Corporate Events Management Credit Value

International Travel & TourismModule:Unit 28: Corporate Events ManagementCredit Value 151Learning Objectives:• After studying this chapter you should be able tounderstand :Types of corporate eventsconferences,exhibitions,trade fairs,awards ceremonies,Product LaunchThe key differences of corporate versus leisure events2• Each year, across the world, nearly $500 billion isspent on planned events.• Event management services are in high demand,as more events are being arranged in increasingnumbers.• Over the past ten to fifteen years, the eventmanagement industry has witnessed hugegrowth.3Corporate Events Management• Companies can organise events for smallgroups of people, or big events with thousandsof attendees.• Lots of businesses use event managementservices, to ensure that their events runsmoothly and professionally.4Corporate Events ManagementEvent planning is a stressful, time consumingand expensive activity.An event management company has theexpertise and industry contacts to offer adependable service, at an affordable price.5Corporate EventsCorporate events can include political,charitable and commercial events, as well assales events, such as product launches, etc.A company that hosts an all day event forseveral thousand people will require catering,entertainment and accommodation arrangingfor all the guests.6Corporate Events ManagementEvent staff will need to be recruited, a room tohost the event will have to be chosen, seatingarrangements will need to be determined andobviously, an event budget has to beestablished.A Corporate events management company willhave expertise in all of these areas.Also, these companies might be hired to domore than simply plan and execute an event.They may be enlisted to implement acommunications, marketing and brand buildingstrategy as well.7Corporate Events ManagementFor bigger corporate events, in the preparationstage, the events manager has to makeimportant decisions and choices linked to theevent’s creative concept and design.To ensure that the event runs to plan, theevents manager requires extensive technicaldesign expertise, and a clear grasp of how toconvey a company’s message in the publicarena.8Types of corporate eventsSome corporate events will be held quarterlyor annually, while others might be a one-offactivity – perhaps to coincide with animportant announcement or in order to presentan award.To help you think of creative corporate eventideas, 5 of the most common types ofbusiness events have been explored9SeminarsA seminar is a type of corporate event that’sorganised with a target audience in mind and aimsto impart highly relevant information to them.A seminar can be held at a venue, a companyheadquarters or even online with the rightbusiness communication tools and technology inplace.It is usual for a single speaker, or a small number ofspeakers, to address the audience10ConferencesConferences tend to be a much morecomplicated event with multiple speakers andsessions spread across a number of spaceswithin one or more venues.With the aim of encouraging conversationsand offering people a platform where they canshare their expertise, conferences usuallybegin with a keynote session before moving tointerviews, roundtables and paneldiscussions.11Trade FairsWhether you are organising or attending a tradeshow, this kind of corporate event is a great chanceto showcase your latest product and introduceyour brand to other businesses or the generalpublic.As a result, trade shows present a greatopportunity to generate sales leads. And as theyfocus on displaying or exhibiting products, theyusually take place in large venues with space fortens, if not hundreds, of vendors.12WorkshopsWhile many B2B event organisers will fall into one ofthe three categories above, it is important to considerthe value of workshops, seminars and trainingsessions, as they can help businesses connect bothwith staff and the public.Whether you want to bring together employees tobrainstorm ideas or help your target audience to betterunderstand your product, workshops are like a hugeclassroom where the emphasis is firmly on learning.13Product launchesA great product launch should leave peoplebuzzing with excitement and anticipation.A powerful moment for any company lookingto forward their brand, a product launch is oneof the few times where employees, investors,members of the press, and even competitorscome together in one place.14Product LaunchA launch does not require a big stunt orover-the-top party to be engaging. Here arethree ways to challenge tradition:Use augmented or virtual realityHelp people experience the new productwith AR or VR.Using augmented reality can show off aproduct and really ignite the interest of yourattendees.1516Any Question?Research Time(You can use your mobile phone to do yourresearch )Define what is an event and identifydifferent types of event (use citations toimprove your understanding)Explain what is a Corporate eventDiscuss each type of Corporate event17Corporate Events ManagementLet us discuss now!!!What have you researched???18