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Product, Branding, and Packaging Concepts, Developing, Managing Goods and Services
This Assignment is associated with Chapter 10 – Product, Branding, and Packaging Concepts And Chapter 11 – Developing & Managing Goods and Services
Select one of these companies – CHOBANI or Nabisco or Kellogg’s and answer the questions below for your chosen company.
1)What is your assessment of your chosen company’s product line? Product mix? Width of product mix? Depth of product mix?
2) What type of branding does the company use?
3) What is your assessment of your chosen company’s brand equity?
4) What kind of services (if any) does the company provide in addition to its products?
5) How does the company differentiate their product? (Through quality, design or customer service?)
6) Has your chosen company successfully done any line extensions or Product modifications?
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