(Mt) – MGT 4460 Ebay Strategic Management Integration Paper

Attached.INDTROCUDTIONBODYBusiness levels strategyFinancial performanceOrganization’s marketing strategyHuman resource strategy of the companyCONCLUSIONREFERENCEHartnell, C. A., Kinicki, A. J., Lambert, L. S., Fugate, M., & Doyle Corner, P. (2016). Dosimilarities or differences between CEO leadership and organizational culture have amore positive effect on firm performance? A test of competing predictions. Journal ofApplied Psychology, 101(6), 846Huhtala, M., Tolvanen, A., Mauno, S., & Feldt, T. (2015). The associations between ethicalorganizational culture, burnout, and engagement: A multilevel study. Journal of Businessand Psychology, 30(2), 399-414.Wenig, D. (2016). One Year In, Building eBay for the Future.ANALYSIS OF eBay INC.1ManagementStudent NameInstitutional AffiliationInstructorCourse TitleDateANALYSIS OF eBay INC.2eBay International CompanyIntroductionBased in San Jose, California, eBay is an American multinational e-commercecorporation which enables consumer-to-consumer and business-to-consumer sales through itsonline websites. The company is currently considered a global commerce leader that workstirelessly to connect millions of buyers and sellers worldwide. Operating in about 190 countriesglobally, the eBay brand portfolio is eBay Marketplace and eBay Classified Groups. Amongother factors that directly contribute to the success of this multinational company includes itsmission which is to enable economic opportunities for individuals, entrepreneurs, businesses aswell as organizations of varied sizes.Business levels strategyThe secrete behind eBay’s success is the Customer Relationship management strategy;the company realized that in many cases, buyers and sellers tend to register to the site for theirgood. Therefore, the company opted to exploit this opportunity to enrich itself through increasedsales (Hartnell et al., 2016). Coming up with new strategies to eBay Inc. was not all aboutseating down and drawing a plan; however, the company realized that through the acquisition ofnew businesses, it would be efficient to come up with new strategies that would increase itsproductivity. With is the primary focus of buying and selling worldwide, the company managedto purchase skype, which widened the number of services it …

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