Business and Management Strategy

Task Brief — Coursework 2
Module Title: Business and Management Strategy Assessment Title: International Strategic Plan Individual/Group: Individual Weighting: 50% Submission Date: 20th May 2021
Task Details On an individual basis, you must develop a 5 year International strategic plan for the organisation you chose for your first assessment. This should be in the form of a professional standard formal report of 3,000 words which evaluates and develops the new strategy. You must identify and justify where potential new products or markets are available and cognisant with the core competencies of the organisation, to grow the business over the next 5 years.
You should use appropriate theoretical models, analytical tools and sources. All sources must be cited in support of your statements/argument.
Your report should include the following, as identified in Tribe (2010): • Title page • Contents page • Executive summary • Strategic analysis of the current state of the business e.g. environmental analysis, organisational capabilities, SWOT analysis • Mission and objectives • Strategy: generic type of strategy, directions, methods • Plan for strategic implementation: organising and resourcing, monitoring change • References • Appendices.
You may decide to support your report by including appendixes of related documentation, for example, staff schedules, site plans, country evaluations, risk assessments plus others that may enhance this work.

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