INSTRUCTIONS
Aims of the module: Understanding the major strategic issues businesses are confronted with when operating in international market. Accessing the management implications of international business environment and major theories on international business strategy including issues connected to technology transfer. Management implications of the process of internationalisation and the choice of foreign market entry and the increasing demands on multinational corporations to develop appropriate policies. Report Structure: • Title Page • Table of Content (excluded from the word count) • Executive summary – (excluded from the word count) • Introduction • Analysis and discussion • Conclusions • Reference List (excluded from the word count) • Bibliography (excluded from the word count) • Appendix – please use judiciously (excluded from the word count)
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