View attached explanation and answer. Let me know if you have any questions.1Individual Report AssessmentStudent NameInstitutional AffiliationDue DateINDIVIDUAL ASSESSMENT REPORT2Individual Report AssessmentThe internal and external environment of any business is bound to change at any periodbased on the current market conditions. In the earlier assessment, Ford was progressing well andtowards the direction of success. However, some new situations have come up, and it would begreat if the company to get solutions as fast as possible. The company’s strength is currentlybased on its digital presence and marketing strategies, and this can be leveraged and used tobring the company back to the top levels. Therefore, the report will carry out an in-depth analysisof the situation and offer great recommendations that can be implemented using the digitalmarketing currently in use by Ford. Digital marketing is currently the most used and is a valuableasset to the growth of any company as it mainly helps create a strong online presence (Bala &Verma, 2018).A number of new information received has brought out a new perspective of the companyand thus the need of developing new strategies to ensure the company stands tall in all itsachievement in the market. It is important to address the issues one by one so as to exhaust allthe recommendations. They comprise:“The overall economic outlook remains unpredictable under the Pandemic impact ofCOVID-19”.Based on the current levels of the pandemic, which are unpredictable and the emergenceof new variances from time to time, the economy is becoming tough. The rise in inflation hasincreased the cost of production, and the consumers are having a hard time making car purchasescausing a big problem to the company. In line with this motive, the company can introduce newpayment plans to the clients, with instalment payments being offered to the clients as an option.INDIVIDUAL ASSESSMENT REPORT3This will ensure that customers do not feel much pressure in making the purchase. The companycan also introduce bank financing for its clients under low interests. Finally, in a move to ensurethat the cost of products does not go up, it would be great if the company would source forquality but cheaper raw materials from the suppliers, thus making sure its products are thecheapest in the market and the purchase process continues.“Your Finance Director has resigned following allegations of misreporting the companyfinances.”This seems to be the most serious case of all the situations as the effects of theresignation are turning out to be highly negative to the company. It would be evident for thecompany to begin immediate action on the said issue. First of all, it would be great to get animmediate replacement to act as the company’s finance director. It would be appropriate to pickone from the current employees. The company would then seek external auditors to review thebook of accounts for proper strategy formulation and evaluation. While the company is workingon this internally, the next strategy would be to communicate to the public to bring back themarket trust. This can be done through the company’s digital media, assuring the public of thecompany’s ability to penetrate the market and maintain the firm stand it holds. This is importantas the company currently has a negative image on the public eye tuning away investors andstakeholders. The company should finally organize for more meetings with the stakeholders andinform them of the company’s position, clearly stating that it was unaware of the errors and isworking to make sure things are in line. This will make the company get back the trust of thestakeholders. Thus, the share price will begin to increase.“Your closest competitor has launched an almost identically performing product range toyour own but at a significantly reduced price.”INDIVIDUAL ASSESSMENT REPORT4Competition always poses a major challenge to a company and threatens its existence.The entrance of a new competitor offering similar products but at a cheaper price is a bigchallenge to the existence of Ford. It, therefore, calls for the need for able strategies andsolutions. Lowering the price by competitors does not mean that Ford should also lower the priceas it is not known why the company lowers its price and its manufacturing strategy. According to(Yano & Komatsubara, 2018), when prices drop, it is important to start selling value to theclients instead of dropping the price. This will see the customers understand what they aregetting and the value for money. The only best way to carry this out is through constant andstrong marketing through digital marketing techniques. The company will engage actively withits clients through various social media platforms. The company will also use the unique valuepropositions in service delivery and operations. Through this, the company won’t lose its clientsregardless of the price.It has become apparent that other competitors are starting to offer a variety of innovativeadded value online.Digital presence is currently a big preference for most if not all major companiesworldwide (DiGrande et al., 2013). Companies have realized that most of their consumers haveswitched to the online model, and it would…
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