(Mt) – MGT 201 SEU Marketing Management at McDonalds Case Study Questions

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College of Administrative and Financial Sciences Assignment- 2 Marketing Management (MGT201) Due Date: 14 /11/2020 @ 23:59 Course Name: Marketing Management Course Code: MGT201 Student’s Name: Semester: 1st CRN: Student’s ID Number: Academic Year:1441-41, 1st Term For Instructor’s Use only Instructor’s Name: Dr. Hanen Louati Students’ Grade: Marks Obtained/Out of 5 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-sp) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Leaning Outcomes: 1. Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8) 2. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9) 3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4) Case Study Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: Assignment Question(s): 1. Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks) 2. Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks) 3. Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks) Answers: 1. 2. 3.

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