Overview Transient 2025 Module Title: Strategic Advertising and marketing Planning and Entrepreneurship Module Code: 7WBS2008 Assignment Structure & Maximum Note count CW1: Situational Prognosis Particular person Presentation (15 mins +/- 10%, maximum 15 slides) Coursework Submission: Time: 23:59 Date: Monday 1th December 2025 Plot: Canvas (peep detailed directions beneath) Write My Assignment Struggling With Your 7WBS2008 Strategic Advertising and marketing Planning and Entrepreneurship CW1? Native Singapore Writers Team 100% Plagiarism-Free Essay Most sensible Satisfaction Payment Free Revision On-Time Transport Overview Criteria Learning Outcomes: Data and Working out assessed in this project: LO1 Attach a well-known working out of the feature and processes of strategic marketing planning within the creation of price and/or competitive profit for an organisation. Review how marketing tactics can even smooth be adjusted depending on the context of the organisation, factors within the environment, segmentation, customer personas and user behaviour. Critically appraise the feature and processes of innovation and enterprise model pattern to kind novel ventures, merchandise and services according to grow the opportunities. LO4. Synthesize proof all by the market environment within the context of up to the moment considerations, at the side of digital transformation, marketing ethics and sustainability Learning Outcomes: Abilities and Attributes assessed in this project: Combine and notice academic concepts and literature, and secondary research within the context of a strategic marketing conception. Proof a unfold of entrepreneurial abilities by a novel enterprise or novel product/carrier pattern mission at the side of workers working, ideation, innovation, evaluate, conversation and persuasion. LO4. Critically review key considerations using academic concepts and literature. Transformational Alternatives: E.g. Expend LinkedIn Learning to toughen abilities Good project that aligns with valid-world enterprise capabilities Suggestions /Marking criteria for this Assignment Performance would perhaps be assessed using HBS Grading Criteria (Rubric) Detailed Transient for Particular person / Team Assignment Assignment Title: Particular person Recorded Presentation: Discipline Prognosis Description of the project, project, thunder and construction: Chance 1 You possess been tasked by your recent employer to abet them make a novel product or carrier. Chance 2 Which it is probably you’ll even very well be a manual specialising in social enterprise. You possess been approached by a social enterprise firm within the UK to abet them make a novel product or carrier. (Chances are high you’ll wish to love which social enterprise it is probably you’ll maybe fancy as a consumer.) Pick wisely as this project will lead into your second project whilst you are going to exhibit your ideation path of and document on the novel product/carrier . Detailed directions for both alternate choices: Your presentation can even smooth provide: 1. A snappy introduction (1 skedaddle) To encompass the reason of the presentation and a snappy overview of the organisation / enterprise unit (option 1) or your client (option 2) 2. An external prognosis (2-3 slides) To encompass an prognosis of the market at the side of an enterprise prognosis, key dispositions, competitions, provide and distribution. Your focal level can even smooth be on the macro-environment and also that it is probably you’ll even smooth encompass some key items eg PEST, Porters 5 Forces 3. An internal prognosis (2-3 slides) To encompass an prognosis of the organisation/enterprise unit. Your focal level can even smooth be on the micro-environment and also that it is probably you’ll even smooth encompass some key items eg Balanced Scorecard, VRIO 4. Segmentation explained (2-3 slides) A detailed customer prognosis at the side of an give an explanation for of the proposed segmentation of the shoppers available to specialize in and a document of met and unmet wishes. 5. A SWOT prognosis: (1 skedaddle) a. Strengths of the internal environment b. Weaknesses of the internal environment c. Major opportunities available within the market, at the side of unmet customer wishes. d. Major external threats to the competitive profit of the organisation 6. A summary (1 – 2 slides) A summary of the many factors affecting the organisation/unit (no extra than 8 in complete). Which it is probably you’ll even smooth encompass a key model eg perceptual / positioning design 7. Identify the UN Sustainable Vogue Plot the firm meets for Chance 2 finest (1 skedaddle) 8. Overview (1 skedaddle) A extraordinarily quick illustration of how customer price can even be created, and competitive profit bought, by doable innovation and/or NPD 9. References (1 skedaddle) A minimal of 10 credible references You MUST post using the template available on the project info web page. The project can even smooth be submitted by ability of Canvas as: 1) a note doc (this MUST be the template offered all by the project info section). This note doc will encompass your AI declaration, the URL tackle to your narrated presentation and your reference checklist (all sources can even smooth be referenced according to HBS pointers, using Harvard). 2) a duplicate of your powerpoint slides Referencing and Sources: Which it is probably you’ll even smooth encompass at least 10 credible references at the side of marketing databases. Study and use a unfold of novel academic resources, e.g. books, journals, web sites for Mintel experiences, Keynote, Commerce Source Total etc. Originate NOT use Wikipedia/ firm web living references on my own, nor can even smooth you use Scholar/ Essay web sites. You’ll need to use Cite Them Appropriate Harvard Reference vogue. Guidelines and whisper directions: Expend thunder in Module Units 1, 2 and 3 to abet you total this project. Expend connected theories and frameworks to abet construction your presentation. Which it is probably you’ll even use any connected marketing planning items. Concentrate to your presentation’s serious quality and depth, now not the selection of points. Give proof to toughen your prognosis and suggestions (e.g. market data). Account for quite than exact indicate numbers. Paraphrasing others’ views and citing/referencing the connected provide is continuously better than using disclose quotes. Review grammar, use UK spelling Proof of self reliant conception and fashioned capabilities can even toughen your impress. Embody a conceal skedaddle and references can even smooth be added to slides at the stop of the presentation. the presentation can even smooth be no extra than Quarter-hour. Which it is probably you’ll even work beneath the time limit however whilst you salvage yourself spherical 13 minutes or less that implies that it is probably you’ll even possess now not ample thunder. Please add the timing on the conceal skedaddle. That components no extra than 5 bullet points on a show mask containing no extra than 1 or 2 sentences. 16. Please furthermore add your script on a Note doc. The presentation of the conception can even smooth be to your like phrases. Ought to that it is probably you’ll even possess referred to a text, this can even smooth be referenced. In the event you quote quick phrases straight some distance from textbooks (you are allowed to attain this infrequently), these MUST be referenced accurately following the Cite Them Appropriate referencing (peep level above). It is miles now not seemingly that these quick quotations will exceed ten phrases. A conception which contains lengthy quotations would perhaps be marked down. The do you quote suggestions and theories, they can even smooth be supported by ample and rigorous referencing. It is miles expected that you are going to refer both to the urged texts and further self-researched sources by your like wider discovering out. Any whisper directions: The HBS Grading Criteria (rubric) will proof how marks are awarded for individual parts of the project i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Suppose, Prognosis, Discussion – peep Tag Plot beneath: Criteria Weighting PRESENTATION AND STRUCTURE Quality of slides- respectable quality, certain pictures, ‘viewers friendly’ / use of coloration / font Clarity of provide: – enterprise-fancy, attention-grabbing, natural, acceptable (eg volume, coast, acceptable use of humour) Timing: 12 minutes max Reference checklist incorporated (is also numerous skedaddle) Structure: coherent construction, logical sequence Language – inform and fluent, language is obtrusive and valid 10% INTELLECTUAL CURIOSITY Follows Cite Them Appropriate for in-text citation and reference checklist Makes use of marketing databases Encompasses a unfold of connected info eg enterprise pages of broadsheetsIncludes acceptable academic referencing of at least 10 credible resources Survey ‘Referencing and Sources’ ingredient on web page 3 10% CONTENT / TERMS / FINDINGS / DEFINITIONS Offered project required on the project quick and use of conception taught on the module. Undertakes total market research by making use of acceptable items to total a marketing audit. Need to conceal: 1. A snappy introduction to the organisation/enterprise unit (ie your client) 2. An external prognosis of the market, dispositions, competition, provide and distribution. 3.An internal prognosis of the organisation/enterprise unit 4. A detailed description of the proposed segmentation of the shoppers available to specialize in and a document of met and unmet wishes 5. A SWOT prognosis 6. A summary of the many factors affecting the organisation/unit (no extra than 8 in complete) 7. Identify the UN Sustainable Vogue Plot the firm meets. 8. Very quick illustrations of how customer price can even be created, and competitive profit bought, by doable innovation and/or NPD 20% BUSINESS APPLICATION AND INTEGRATION OF DATA / LITERATURE Integration and utility of knowledge, connected marketing frameworks from coursework steering and module thunder. 30% DISCUSSION / ANALYSIS / CRITICAL EVALUATION / CRITICAL REFLECTION: Line of argument, pattern of discussion Proof of powerful thinking is demonstrated by discussion of the discovering against ehtory, and the theories and frameworks themselves. Logical convincing and evidenced argument 30% Total 100% Need Knowledgeable Abet With Your Singapore College Direction Work ? Receive A Free Quote Expend of Generative AI Your use of generative AI (genAI) tools in this overview must follow conception to be one of the most three lessons beneath. Your Module Chief will indicate which category applies: Which it is probably you’ll even very well be approved to use Class 2 – Proofreading finest approved Class 1 – Accredited use of AI Which it is probably you’ll even very well be approved to use genAI tools to kind thunder to your work and to proofread your work. Alternatively, that it is probably you’ll even use a proofreader or non-genAI proofreading carrier. Class 2 – Proofreading finest approved Which it is probably you’ll even very well be approved to use genAI tools (or a proofreader or proofreading carrier) to proofread your work, however you are now not approved to use AI tools to kind thunder. This is applicable despite the truth that the overview comprises marks for English and grammar. Class 3 – AI use now not approved Which it is probably you’ll even very well be now not approved to use genAI tools for thunder creation or proofreading. This category applies the do all or most marks are awarded for language abilities (at the side of spelling, punctuation, and grammar). The connected HBS Grading Criteria (Rubric) to your project can even smooth be added as a desk correct away beneath the project description. In the event you are unable to search out the Grading Criteria (Rubric), please contact your Module Chief. INDIVIDUAL NARRATED PRESENTATION Presentation & construction Intellectual curiosity (at the side of use & presentation of Harvard Referencing) Suppose Utility & Integration Discussion /Prognosis /Necessary evaluate &/or Reflection Process info Follows tenet construction & retains to time limit of Quarter-hour (+/-10%) and no extra than 15 slides Follows Harvard vogue for in-text citation & Reference Listing. Makes use of at least 10 official and connected sources at the side of marketing databases Suppose incorporated – a respectable presentation that makes use of concepts taught on the module. Undertakes total market research by making use of acceptable items to total the market audit Integration & utility of knowledge – drawing on a unfold of connected enterprise prognosis and connected marketing frameworks Proof of preparation in expose to make the discussion by a suitable line of argument. Proof of powerful thinking is demonstrated by discussion of the findings against the theories and frameworks. Marks 10 10 20 30 30 90 – 100 Excellent Excellent presentation, construction and narration with excellent quality of slides: respectable quality, certain pictures, ‘viewers friendly’ / use of coloration / font.Clarity of provide: enterprise-fancy, attention-grabbing, natural, acceptable (eg volume, coast) with inform & fluent language that is obtrusive and preciseTiming: 16.5 minutes max.Logically sequenced and presented suggestions wisely and coherently scandalous referenced. Reference skedaddle providedNo grammatical / spelling errors. Excellent selection of quality sources, at the side of marketing databases, well beyond core & advised resources.Excellent identical outdated of referencing within text & consistent use of Harvard referencing machine (follows Cite Them Appropriate for in-text citation and reference checklist)Accuracy of in-text references & fats info shown in Reference checklist. Excellent exploration of topic showing excellent knowledge & working out of topic by thorough & acceptable research. Impressive selection and vary of acceptable module thunder at the side of theoretical items.All aspects incorporated. Excellent enterprise perception & utility. Excellent integration of literature/data into work, showing excellent links between radiant utility and idea.Very impressive breadth and depth. Excellent stage of discussion/prognosis/ serious evaluate & reflection, leading to an remarkable convincing, logical and thoroughly evidenced argument.Highly developed/ focused work. 80 – 89 Amazing Amazing presentation, construction and narration with supreme quality of slides: respectable quality, certain pictures, ‘viewers friendly’ / use of coloration / font.Clarity of provide: enterprise-fancy, attention-grabbing, natural, acceptable (eg volume, coast) with inform & fluent language that is obtrusive and preciseTiming: 16.5 minutes max.Logically sequenced and presented suggestions wisely and coherently scandalous referenced. Reference skedaddle providedOnly minor errors that attain now not detract from presentation Amazing selection of quality sources, at the side of marketing databases. Proof of self reliant looking beyond core & advised resources.Amazing identical outdated of referencing within text & consistent use of Harvard referencing machine (follows Cite Them Appropriate for in-text citation and reference checklist).Accuracy of in-text references & fats info shown in Reference checklist. Amazing stage of knowledge & working out of module thunder demonstrated.Proof of acceptable discovering out and research. Contains some theoretical items.Covers all connected points & considerations of project quick. Amazing enterprise perception & utility. Amazing integration of literature/data into work, showing supreme links between radiant utility and idea. Impressive breadth and depth. Amazing stage of discussion/prognosis/ serious evaluate & reflection, leading to a super convincing, logical and evidenced argument. Clearly developed points 70 – Seventy nine Very Appropriate Very lawful presentation, construction and narration with very lawful quality of slides: respectable quality, certain pictures, ‘viewers friendly’ / use of coloration / font.Clarity of provide: enterprise-fancy, attention-grabbing, natural, acceptable (eg volume, coast) with largely certain articulation & language that is basically certain and preciseTiming: 16.5 minutes max.Logically sequenced and presented suggestions wisely and coherently scandalous referenced. Reference skedaddle providedVery few grammatical errors & spelling errors. Very lawful selection of largely quality sources beyond the advised resources. Few beside the level/abominable quality sources extinct.Very lawful identical outdated of referencing within text & consistent use of Harvard referencing machine (follows Cite Them Appropriate for in-text citation and reference checklist).Accuracy of in-text references & fats info shown in Reference checklist. Very Appropriate stage of knowledge & working out demonstrated of module thunder. Contains some theoretical items however would perhaps be developed further.Covers most connected points & considerations.Few errors / omissions in thunder. Very lawful enterprise perception & utility.Very lawful integration of literature/data into work showing very lawful links between radiant utility and idea. Very lawful use of literature/data with breadth and depth. Ve ry lawful stage of discussion/prognosis/ serious evaluate & reflection, leading to a in actuality lawful convincing, logical and evidenced argument. Largely connected points – some can even rob pleasure in further pattern. 60 – 69 Appropriate Appropriate presentation, construction and narration with lawful quality of slides which can maybe ensure, ‘viewers friendly’ / use of coloration / font.Appropriate provide with finest occasional difficulties with clarity or tone & language that is basically clearTiming: 16.5 minutes max.Structure is basically lawful with some logical drift Reference skedaddle providedSome grammatical errors & spelling errors however these seldom obstruct working out Appropriate selection of quality sources however some beside the level/abominable quality sources extinct beyond the advised discovering out.Appropriate identical outdated of referencing within text & consistent use of Harvard referencing machine ((follows Cite Them Appropriate for in-text citation and reference checklist).Accuracy of in-text references & fats info shown in Reference checklist. Appropriate rob of the subject & some of its implications presented.Appropriate knowledge & working out of module thunder is demonstrated.Minor errors / omissions in thunder however extra links with theoretical items wanted Appropriate enterprise perception & utility.Appropriate integration of literature/data into work showing lawful links between radiant utility and idea. Appropriate use of literature/data with ample breadth and depth. Appropriate stage of discussion/prognosis/ criticalevaluation & reflection, leading to a lawful convincing, logical and evidenced argument More suggestions/points/alternate choices would perhaps be addressed or developed further 50 – 59 Decided Pass Adequate presentation construction and narration with standard quality of slides / visible aids. Transport is now not continuously certain and Timing is now not within acceptable limits. Structure is ample, however sequencing would perhaps be improved.Reference skedaddle providedGrammatical & / or spelling errors which obstruct working out. Adequate: Some quality sources extinct. Research did now not transcend the advised sources. Adequate referencing within text however some inconsistent use of Harvard referencing machine (does now not follow Cite Them Appropriate for in-text citation and / or reference checklist consistently). Adequate thunder / stage of knowledge of the subject. Addresses hundreds of the duty. Some errors / omissions in thunder. Would perhaps maybe well also receive profit from further research. Adequate enterprise perception & utility. Restricted integration with literature/ data – links between radiant utility and idea want developing. Expend of literature/data however restricted in breadth or depth. Adequate standard proof of discussion/prognosis/ serious evaluate & reflection, leading to a ample convincing, logical and evidenced argument Some points beside the level or superficially made so want further pattern. 40 – 49 Marginal Fail Feeble presentation with extinct quality of slides (now not certain / crowded / now not extinct as a visual lend a hand)Feeble provide (inaudible) and insufficient timekeeping. Miserable construction with muddled work.Reference skedaddle is also missingMany spelling and/or grammatical errors.Need to peep CASE with feedback Feeble: Restricted proof of acceptable research. Some use fabricated from advised discovering out, however nearly all of sources are beside the level/of abominable quality. Feeble use of Harvard referencing machine with errors & inconsistently applied (does now not follow Cite Them Appropriate for in-text citation and reference checklist consistently). Need to peep CASE/ Knowledge Managers (LRC) with feedback Feeble: Restricted thunder / knowledge. Restricted or muddled working out of the subject/quiz.Doesn’t meet the total discovering out outcomes.Need to peep CASE with feedback Feeble: Unsatisfactory proof of enterprise utility & insightWork wishes to exhibit better links between radiant utility and idea.Need to peep CASE with feedback Feeble: Restricted proof of discussion/prognosis/serious evaluate & reflection leading to a extinct argument that wishes further proof to alter into convincing. More pattern & vow wanted. Would perhaps maybe well also wish to attain extra than portray.Need to peep CASE with feedback 20 – 39 Decided Fail Inadequate provide and construction. Corrupt vogue. Poorly written and/or abominable spelling and grammar.Need to peep CASE with feedback Inadequate: Cramped proof of acceptable research. Few quality sources extinct from advised discovering out.Inadequate use of Harvard referencing with many errors &/or inconsistencies. Need to peep CASE/ Knowledge Managers (LRC) with feedback Inadequate: Lacking in connected thunder/ knowledge. Suppose beside the level / incorrect. Doesn’t meet the total discovering out outcomes.Need to peep CASE with feedback Inadequate: Lacks proof of enterprise utility & perception. Some literature beside the level to topic.Need to peep CASE with feedback Inadequate: Lacking / insufficient stage of discussion/ prognosis/serious evaluate & reflection. Descriptive.Need to peep CASE with feedback 0 – 19 Cramped or Nothing of advantage Nothing of advantage: No construction to presentation. Wholly imperfect vogue. Many inaccuracies in spelling & grammar.Need to peep CASE with feedback Nothing of advantage: No proof of research. No need fabricated from advised discovering out. Sources are beside the level & of abominable quality. Cramped or no strive to use Harvard referencing machine.Need to peep CASE/ Knowledge Managers (LRC) with feedback Nothing of advantage: Unsatisfactory stage of knowledge demonstrated.Suppose extinct beside the level / now not acceptable/ to the subject. Doesn’t meet the discovering out outcomes. Need to peep CASE with feedback Nothing of advantage: No proof of acceptable enterprise utility & perception.Need to peep CASE with feedback Nothing of advantage Unsatisfactory stage of discussion/prognosis/serious evaluate & reflectionMust peep CASE with feedback Can’t Prepare Your PSB Academy 7WBS2008 Assignment CW1 On Time? Receive A Free Quote
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