Political communication via social media often seeks to use ??authenticity?? as a type of political currency to influence voters ( Enli, 2015; Enli & Rosenberg, 2018; Highfield, 2017; Hobbs & Allen, 2023; McTernan, 2024)
Enli, G. (2015). ??Trust Me, I Am Authentic!?? Authenticity Illusions in Social Media Politics. In The Routledge companion to social media and politics: Routledge.
Enli, G., & Rosenberg, L. T. (2018). Trust in the age of social media: Populist politicians seem more authentic. Social Media + Society, 4(1), 1??9. https://doi.org/10.1177/2056305118764430Links to an external site.
Highfield, T. (2017). Social media and everyday politics. John Wiley & Sons.
Hobbs, M. J., & Allen, P. (2023). Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter. Public Relations Review, 49(2), 102326. https://doi.org/10.1016/j.pubrev.2023.102326
McTernan, C. (2024). Politics of the gut: Comparative content analysis of Australian political Facebook posts using authenticity and populist frameworks. Communication Research and Practice, pp. 1??16. https://doi.org/10.1080/22041451.2024.2347689
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