Strategic Plan
[WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 5, 6]
Prior to beginning work on this final paper, review the following resources,
The Final Paper should demonstrate your understanding of the readings and other course material. By creating an international business or an international business venture, you will apply your subject-knowledge expertise in discovering and overcoming the challenges of expanding a business to a new host country.
In a 2,000-to-2,500-word paper,
Integrate readings and class discussions
Include explanations and examples from previous experiences
Describe implications for future applications
Support all opinions or ideas with credible and recent data. You must cite all data used with in-text citations and a bibliography on the references page.
In your paper,
Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
Define the name, nature of the business, and brief background of the company and industry. Ensure this venture is new, unique, and innovative.
State the specific target market for the venture.
Create a strategic plan that includes the following (in any order you decide):
An analysis of the competitive advantage of your venture (Why will it be successful?)
A PESTLE analysis or a similar business analysis process of the host country
A 6- to 12-month timeline of your venture expansion
A list of SMART goals
A summary of startup human resources and marketing concepts
A SWOT AnalysisLinks to an external site. of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.)
Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
Please note each step of the strategic plan is worth one point.
The Strategic Plan final paper
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