INSTRUCTIONS TO STUDENTS: This Quit-of-Direction Review paper contains 8 pages (including the quilt internet page). That you may perhaps perchance also very properly be to contain the following particulars for your submission: Direction Code, Title of the ECA, SUSS PI No., Your Title, and Submission Date. Leisurely submission will most certainly be subjected to the marks deduction diagram. Please consult with the Student Instruction manual for most valuable functions. IMPORTANT NOTE ECA Submission Time limit: Thursday, 06 November 2025 12:00 pm ECA Submission Guidelines A. What Have to Be Submitted That you may perhaps perchance also very properly be required to put up the following THREE (3) objects for marking and grading: A Characterize A Video Presentation The plot of slides, converted to PDF, upon which the video presentation relies mostly fully mostly. B. Submission Time limit The THREE (3) objects of Characterize, Video and Presentation Summary are to be submitted by 12 midday on the submission time limit. That you may perhaps perchance also very properly be allowed multiple submissions till the closing date for every of the THREE(3) objects. Leisurely submission of any of the THREE (3) objects will most certainly be subjected to markdeduction diagram by the College. Please consult with the Student Instruction manual. C – How the (3) Items Could perchance perhaps furthermore merely peaceable Be Submitted The Characterize: put up on-line to Canvas by the utilization of TurnItIn (for plagiarism detection) The Video: put up on-line to Canvas (consult with Canvas T/TG/RESIT course space > Assignments > ECA_VIDEO for the step-by-step data on easy put up the video) The Presentation Summary: – Submit on-line to Canvas by the utilization of TurnItIn (PPT can also peaceable be converted to PDF and submission is in PDF only) – The PPT must possess as a minimum 20 words Steer certain of the utilization of a public WiFi connection for submitting fleshy video data. For other folks that can also very properly be the utilization of public wi-fi (WiFi) connection (e.g. SG Wi-fi at public areas), you may perhaps perchance also encounter a atomize in the connection when sending fleshy data. D – Extra tips on file formatting are given as follows 1. Characterize • Please get certain that that your Microsoft Discover document is generated by Microsoft Discover 2016 or increased. • The file can also peaceable be saved in .docx format. 2. Video • Consult with Canvas T/TG/RESIT course space > Assignments > ECA_VIDEO for the step-by-step data on easy put up the video. • You will need to positively click on on the “Submit Assignment” button after recording/uploading your video in Canvas. • Invent certain your video is submitted by clicking on “Submission most valuable functions” to study the video. Click on the “Play” button to verify that the submitted video can also very properly be executed. • Exhibiting your PowerPoint projection in the background is required. • Time Length: as a minimum 5 minutes and a maximum of 10 minutes. • Video can also very properly be recorded the utilization of a possibility of recording devices and uploaded as a media file. Carry out get certain that that your video file conforms to these requirements: File Format: .mp4 3. Presentation Summary • Your PowerPoint presentation must possess as a minimum 20 words. • Please get certain that that your PowerPoint presentation is converted to PDF format earlier than you put up. • The utmost decision of slides is ten (10). (with the exception of title and thanks internet page) • Please enact NOT obtain and use PowerPoint wander get templates from the Web. E – Please be Attentive to the Following Submission in hardcopy or any a possibility of blueprint no longer given in the above pointers can also no longer be authorised. You enact no longer must put up any a possibility of forms or conceal sheets (e.g. manufacture ET3) with your ECA. That you may perhaps perchance also very properly be reminded that digital transmission is no longer instantaneous. The community traffic will most certainly be significantly heavy on the date of submission time limit and connections to the device can’t be assured. This skill that of this truth, you may perhaps perchance also very properly be told to put up your work early. Canvas will befriend you to put up your work unhurried nonetheless your work will most certainly be subjected to the heed-deduction diagram. That you may perhaps perchance also peaceable therefore no longer jeopardise your course end result by submitting your ECA on the final minute. It’s your responsibility to study and get certain that that your data are efficiently submitted to Canvas. F – Plagiarism and Collusion Plagiarism and collusion are forms of dishonest and are no longer acceptable in any manufacture in a student’s work, including this ECA. Plagiarism and collusion are taking work done by others or work done alongside with others respectively and passing it off as your enjoy. You may perhaps steer certain of plagiarism by giving acceptable references whenever you employ a possibility of parents’s tips, words or photos (including diagrams). Consult with the APA E-book in uncover for you reminding about quoting and referencing. You may perhaps steer certain of collusion by guaranteeing that your submission relies mostly fully mostly for your enjoy particular particular person effort. The digital submission of your ECA will most certainly be screened by plagiarism detection instrument. For extra data about plagiarism and collusion, you may perhaps perchance also peaceable consult with the Student Instruction manual (Share 5.2.1.3). That you may perhaps perchance also very properly be reminded that SUSS takes a worldly stance in opposition to plagiarism or collusion. Excessive cases will on the total end result in the coed being referred to SUSS’s Student Disciplinary Crew. For diverse cases, most valuable heed penalties or expulsion from the course will most certainly be imposed. G – Exercise of Generative AI Tools (Allowed) The use of generative AI instruments is allowed for this project. That you may perhaps perchance also very properly be anticipated to produce lawful attribution if you happen to use generative AI instruments whereas finishing the project, including acceptable and self-discipline-instruct citation, a table detailing the title of the AI instrument outmoded, the skill to the utilization of the instrument (e.g. what prompts had been outmoded), the beefy output equipped by the instrument, and which segment of the output changed into once adapted for the project; To remember part 3, paragraph 3.2 and part 5.2, paragraph 2A.1 (Viva Voce) of the Student Instruction manual; The College has the true to exercise the viva voce formulation to procure out the authorship of a student’s submission can also peaceable there be cheap grounds to suspect that the submission may perhaps no longer be fully the coed’s enjoy work. For extra most valuable functions on tutorial integrity and steering on responsible use of generative AI instruments in assignments, please consult with the TLC internet snort for extra most valuable functions; The College will proceed to overview the utilization of generative AI instruments based mostly fully mostly on feedback and in light of developments in AI and connected technologies. (Stout marks: 100) Share A (50 marks) Solution all questions in this part. Ask 1 Startups face the peril of growing their designate presence whereas working inner restricted resources. Assert material plan plays a extraordinarily most valuable feature in constructing target market awareness and engagement, significantly across rising platforms worship TikTok and Instagram. In this project, you will act as a junior snort strategist for ONE (1) of the following Singapore-based mostly fully mostly startups: Doctor Wherever GetGo YouTrip Please resolve ONE (1) designate and whole the following questions: Analyse the designate’s TikTok exercise at some stage in the last 30 days. Primarily based on views or engagement, name: The head-performing video The bottom-performing video Originate a structured motive behind the performance variance (That you may perhaps perchance also defend in tips parts equivalent to snort topic, format, storytelling ways, hook, timing, target market relevance, and platform algorithm alignment and so on.) (10 marks) Ask 2 Illustrate two (2) concrete tips for repurposing the beforehand identified topperforming TikTok snort staunch into a possibility of formats or platforms (e.g., Instagram Reels, weblog posts, email campaigns and so on.). Present how these unique variations can lengthen snort lifecycle and attain a possibility of segments. (10 marks) Ask 3 Startups need real top-of-funnel (TOFU) snort to pressure designate discovery and awareness. Build an Instagram snort calendar for Week 1 & 2 of December 2025 and get certain that alignment with the startup’s designate identification and target market behaviour, including: Publishing dates Issues/targets of every post A transient description of every snort part (e.g., visible style, format, tone, supposed action) Urged snort style (reel, infographic, and so on.) (15 marks) Ask 4 Decide out one (1) part of Instagram snort from the designate that you just mediate can also very properly be improved for better engagement. Apply usability guidelines to compare the post. Build a revised pattern Instagram post, with a rationale describing how every substitute improves particular person expertise and engagement. (15 marks) Share B (30 marks) Solution all questions in this part. Ask 5 As a junior snort strategist, your subsequent assignment is to summarise your findings from Q1 to Q4 and put together a video presentation to the selling and marketing lead (maximum 10 minutes). Please tell their own praises that the following parts will most certainly be evaluated to your video presentation: Assert material Relevance: The extent to which the presentation addresses all parts of the questions. Teach Clarity and Tempo: Clear articulation and acceptable lag of speech. Visible Engagement: Exercise of body language and eye contact to enjoy interplay the target market. Professionalism: Overall presentation professionalism, including apparel and demeanor. Audio-Visible Quality: Quality of the video’s sound, lighting fixtures, and editing. (30 marks) Share C (20 marks) Solution all questions in this part. Ask 6 Prepare a plot of presentation slides (no higher than 10 pages) upon which the video presentation relies mostly fully mostly (with the exception of title and thanks internet page; PDF model). Please tell their own praises that the following parts will most certainly be evaluated to your slides: Assert material Relevance: Slides snort relevance to the video presentation. Visible Charm: Overall ravishing appeal and professionalism of wander get. Readability: Exercise of acceptable fonts, colours, and spacing for straightforward learning. Multimedia Substances: Integration of multimedia parts equivalent to relevant pictures, charts, graphs, and videos to improve the textual snort. (20 marks) —– END OF ECA PAPER —–
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