Evaluation Transient 2025 Module Title: Strategic Marketing and marketing Planning and Entrepreneurship Module Code: 7WBS2008 Assignment Format & Most Discover depend CW1: Situational Diagnosis Particular person Presentation (15 mins +/- 10%, most 15 slides) Coursework Submission: Time: 23:59 Date: Monday 1th December 2025 Draw: Canvas (view detailed directions below) Write My Assignment Struggling With Your 7WBS2008 Strategic Marketing and marketing Planning and Entrepreneurship CW1? Native Singapore Writers Team 100% Plagiarism-Free Essay Perfect Pride Rate Free Revision On-Time Birth Evaluation Standards Discovering out Outcomes: Data and Figuring out assessed in this assignment: LO1 Make a valuable concept of the role and processes of strategic marketing planning within the appearance of payment and/or aggressive advantage for an organisation. Attach halt into consideration how marketing tactics may per chance per chance per chance furthermore neutral aloof be adjusted depending on the context of the organisation, factors within the atmosphere, segmentation, customer personas and user behaviour. Severely appraise the role and processes of innovation and industry mannequin pattern to develop recent ventures, merchandise and providers in accordance with develop the opportunities. LO4. Synthesize proof for the length of the market atmosphere within the context of most up-to-date points, including digital transformation, marketing ethics and sustainability Discovering out Outcomes: Abilities and Attributes assessed in this assignment: Combine and apply tutorial ideas and literature, and secondary research within the context of a strategic marketing opinion. Evidence a vary of entrepreneurial abilities through a recent project or recent product/carrier pattern mission including crew working, ideation, innovation, review, verbal exchange and persuasion. LO4. Severely overview key points using tutorial ideas and literature. Transformational Alternatives: E.g. Use LinkedIn Discovering out to enhance abilities Just appropriate assignment that aligns with precise-world industry functions Recommendations /Marking criteria for this Assignment Performance will be assessed using HBS Grading Standards (Rubric) Detailed Transient for Particular person / Team Assignment Assignment Title: Particular person Recorded Presentation: Recount Diagnosis Description of the assignment, job, reveal and constructing: Probability 1 You were tasked by your present employer to attend them fill a recent providers or merchandise. Probability 2 You may per chance per chance per chance per chance be a marketing guide specialising in social endeavor. You were approached by a social endeavor firm within the UK to attend them fill a recent providers or merchandise. (You’re going to should always focus on which social endeavor you’d admire as a shopper.) Resolve properly as this assignment will lead into your 2nd assignment for these who will present your ideation job and fable on the recent product/carrier . Detailed directions for each and each alternatives: Your presentation may per chance per chance per chance furthermore neutral aloof present: 1. A transient introduction (1 tear) To include the goal of the presentation and a transient overview of the organisation / industry unit (possibility 1) or your client (possibility 2) 2. An external diagnosis (2-3 slides) To include an diagnosis of the market including an industry diagnosis, key trends, competitions, offer and distribution. Your focal point may per chance per chance per chance furthermore neutral aloof be on the macro-atmosphere and you may per chance per chance per chance furthermore neutral aloof include some key objects eg PEST, Porters 5 Forces 3. An inner diagnosis (2-3 slides) To include an diagnosis of the organisation/industry unit. Your focal point may per chance per chance per chance furthermore neutral aloof be on the micro-atmosphere and you may per chance per chance per chance furthermore neutral aloof include some key objects eg Balanced Scorecard, VRIO 4. Segmentation explained (2-3 slides) A detailed customer diagnosis including an define of the proposed segmentation of the potentialities accessible to goal and a fable of met and unmet wants. 5. A SWOT diagnosis: (1 tear) a. Strengths of the inner atmosphere b. Weaknesses of the inner atmosphere c. Basic opportunities accessible within the market, including unmet customer wants. d. Basic external threats to the aggressive excellent thing regarding the organisation 6. A summary (1 – 2 slides) A summary of the diverse factors affecting the organisation/unit (no bigger than 8 in complete). You may per chance per chance per chance per chance furthermore neutral aloof include a key mannequin eg perceptual / positioning device 7. Title the UN Sustainable Trend Just the firm meets for Probability 2 simplest (1 tear) 8. Overview (1 tear) A truly transient illustration of how customer payment is also created, and aggressive advantage bought, through potential innovation and/or NPD 9. References (1 tear) At the least 10 credible references You MUST post using the template accessible on the assignment data web page. The assignment may per chance per chance per chance furthermore neutral aloof be submitted through Canvas as: 1) a observe doc (this MUST be the template offered for the length of the assignment data portion). This observe doc will include your AI declaration, the URL cope with for your narrated presentation and your reference list (all sources may per chance per chance per chance furthermore neutral aloof be referenced in accordance with HBS guidelines, using Harvard). 2) a replica of your powerpoint slides Referencing and Sources: You may per chance per chance per chance per chance furthermore neutral aloof include no not as much as 10 credible references including marketing databases. Be taught and use a vary of most up-to-date tutorial sources, e.g. books, journals, web sites for Mintel reports, Keynote, Change Provide Total and many others. Plan NOT use Wikipedia/ firm web put references alone, nor may per chance per chance per chance furthermore neutral aloof you make use of Student/ Essay web sites. You favor to use Cite Them Factual Harvard Reference model. Pointers and impart directions: Use reveal in Module Units 1, 2 and 3 to offer attend to to complete this assignment. Use relevant theories and frameworks to attend constructing your presentation. You may per chance per chance per chance per chance furthermore neutral use any relevant marketing planning objects. Be aware of your presentation’s valuable quality and depth, not the amount of solutions. Give proof to enhance your diagnosis and suggestions (e.g. market data). Elaborate in preference to factual present numbers. Paraphrasing others’ views and citing/referencing the relevant source is on the complete greater than using bid quotes. Check grammar, use UK spelling Evidence of independent thought and fashioned applications may per chance per chance per chance furthermore neutral enhance your mark. Encompass a quilt tear and references may per chance per chance per chance furthermore neutral aloof be added to slides at the halt of the presentation. the presentation may per chance per chance per chance furthermore neutral aloof be no bigger than quarter-hour. You may per chance per chance per chance per chance furthermore neutral work under the closing date but for these who may per chance per chance per chance be around 13 minutes or much less that means you are going to need not adequate reveal. Please add the timing on the quilt tear. That implies no bigger than 5 bullet solutions on a conceal containing no bigger than 1 or 2 sentences. 16. Please furthermore upload your script on a Discover doc. The presentation of the opinion may per chance per chance per chance furthermore neutral aloof be in your possess phrases. Must you are going to need referred to a text, this may per chance per chance per chance furthermore neutral aloof be referenced. Whenever you occur to quote short phrases loyal far from textbooks (you may per chance per chance per chance be allowed to function this on occasion), these MUST be referenced because it may per chance per chance per chance per chance per chance be following the Cite Them Factual referencing (view point above). It’s unlikely that these short quotations will exceed ten phrases. A opinion which contains prolonged quotations will be marked down. Where you quote ways and theories, they’d per chance per chance furthermore neutral aloof be supported through ample and rigorous referencing. It’s anticipated that you are going to refer each and each to the urged texts and extra self-researched sources through your possess wider reading. Any impart directions: The HBS Grading Standards (rubric) will proof how marks are awarded for particular person parts of the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Boom, Diagnosis, Dialogue – view Designate Blueprint below: Standards Weighting PRESENTATION AND STRUCTURE Quality of slides- official quality, sure photos, ‘viewers pleasant’ / use of colour / font Clarity of shipping: – industry-admire, keen, natural, appropriate (eg volume, prance, appropriate use of humour) Timing: 12 minutes max Reference list incorporated (may per chance per chance per chance furthermore neutral be bigger than one tear) Structure: coherent constructing, logical sequence Language – relate and fluent, language is obvious and precise 10% INTELLECTUAL CURIOSITY Follows Cite Them Factual for in-text citation and reference list Makes use of promoting databases Involves a vary of relevant data eg industry pages of broadsheetsIncludes appropriate tutorial referencing of no not as much as 10 credible sources Search ‘Referencing and Sources’ detail on web page 3 10% CONTENT / TERMS / FINDINGS / DEFINITIONS Offered job required on the assignment transient and use of opinion taught on the module. Undertakes complete market research by applying appropriate objects to complete a marketing audit. Must quilt: 1. A transient introduction to the organisation/industry unit (ie your client) 2. An external diagnosis of the market, trends, competition, offer and distribution. 3.An inner diagnosis of the organisation/industry unit 4. A detailed description of the proposed segmentation of the potentialities accessible to goal and a fable of met and unmet wants 5. A SWOT diagnosis 6. A summary of the diverse factors affecting the organisation/unit (no bigger than 8 in complete) 7. Title the UN Sustainable Trend Just the firm meets. 8. Very transient illustrations of how customer payment is also created, and aggressive advantage bought, through potential innovation and/or NPD 20% BUSINESS APPLICATION AND INTEGRATION OF DATA / LITERATURE Integration and utility of data, relevant marketing frameworks from coursework steerage and module reveal. 30% DISCUSSION / ANALYSIS / CRITICAL EVALUATION / CRITICAL REFLECTION: Line of argument, pattern of debate Evidence of valuable pondering is demonstrated through dialogue of the finding against ehtory, and the theories and frameworks themselves. Logical convincing and evidenced argument 30% Total 100% Need Professional Again With Your Singapore College Course Work ? Catch A Free Quote Use of Generative AI Your use of generative AI (genAI) tools in this review should always apply one among the three lessons below. Your Module Chief will point to which category applies: You may per chance per chance per chance per chance be authorized to make use of Category 2 – Proofreading simplest authorized Category 1 – Popular use of AI You may per chance per chance per chance per chance be authorized to make use of genAI tools to develop reveal for your work and to proofread your work. Alternatively, you may per chance per chance per chance furthermore neutral use a proofreader or non-genAI proofreading carrier. Category 2 – Proofreading simplest authorized You may per chance per chance per chance per chance be authorized to make use of genAI tools (or a proofreader or proofreading carrier) to proofread your work, but you may per chance per chance per chance be not authorized to make use of AI tools to develop reveal. This is applicable even supposing the review contains marks for English and grammar. Category 3 – AI use not authorized You may per chance per chance per chance per chance be not authorized to make use of genAI tools for reveal advent or proofreading. This category applies where all or most marks are awarded for language skillability (including spelling, punctuation, and grammar). The relevant HBS Grading Standards (Rubric) for your assignment may per chance per chance per chance furthermore neutral aloof be added as a table loyal away below the assignment description. Whenever you occur to may per chance per chance per chance be unable to search out the Grading Standards (Rubric), please contact your Module Chief. INDIVIDUAL NARRATED PRESENTATION Presentation & constructing Intellectual curiosity (including use & presentation of Harvard Referencing) Boom Application & Integration Dialogue /Diagnosis /Vital review &/or Reflection Job particulars Follows guideline constructing & retains to closing date of quarter-hour (+/-10%) and no bigger than 15 slides Follows Harvard model for in-text citation & Reference Checklist. Makes use of no not as much as 10 legitimate and relevant sources including marketing databases Boom incorporated – a official presentation that uses ideas taught on the module. Undertakes complete market research by applying appropriate objects to complete the market audit Integration & utility of data – drawing on a vary of relevant industry diagnosis and relevant marketing frameworks Evidence of preparation in expose to fill the dialogue through an acceptable line of argument. Evidence of valuable pondering is demonstrated through dialogue of the findings against the theories and frameworks. Marks 10 10 20 30 30 90 – 100 Excellent Excellent presentation, constructing and narration with prominent quality of slides: official quality, sure photos, ‘viewers pleasant’ / use of colour / font.Clarity of shipping: industry-admire, keen, natural, appropriate (eg volume, prance) with relate & fluent language that’s obvious and preciseTiming: 16.5 minutes max.Logically sequenced and presented ideas because it may per chance per chance per chance per chance per chance be and coherently wretched referenced. Reference tear providedNo grammatical / spelling errors. Excellent preference of quality sources, including marketing databases, effectively beyond core & advised sources.Excellent identical outdated of referencing within text & fixed use of Harvard referencing device (follows Cite Them Factual for in-text citation and reference list)Accuracy of in-text references & fleshy particulars shown in Reference list. Excellent exploration of subject exhibiting prominent data & concept of subject through thorough & appropriate research. Spectacular preference and vary of appropriate module reveal including theoretical objects.All aspects incorporated. Excellent industry perception & utility. Excellent integration of literature/data into work, exhibiting prominent links between purposeful utility and theory.Very spectacular breadth and depth. Excellent stage of debate/diagnosis/ valuable review & reflection, resulting in an prominent convincing, logical and completely evidenced argument.Highly developed/ centered work. 80 – 89 Truthful Truthful presentation, constructing and narration with superb quality of slides: official quality, sure photos, ‘viewers pleasant’ / use of colour / font.Clarity of shipping: industry-admire, keen, natural, appropriate (eg volume, prance) with relate & fluent language that’s obvious and preciseTiming: 16.5 minutes max.Logically sequenced and presented ideas because it may per chance per chance per chance per chance per chance be and coherently wretched referenced. Reference tear providedOnly minor errors that function not detract from presentation Truthful preference of quality sources, including marketing databases. Evidence of independent having a glance beyond core & advised sources.Truthful identical outdated of referencing within text & fixed use of Harvard referencing device (follows Cite Them Factual for in-text citation and reference list).Accuracy of in-text references & fleshy particulars shown in Reference list. Truthful stage of data & concept of module reveal demonstrated.Evidence of appropriate reading and research. Involves some theoretical objects.Covers all relevant solutions & points of assignment transient. Truthful industry perception & utility. Truthful integration of literature/data into work, exhibiting superb links between purposeful utility and theory. Spectacular breadth and depth. Truthful stage of debate/diagnosis/ valuable review & reflection, resulting in an superb convincing, logical and evidenced argument. Clearly developed solutions 70 – seventy nine Very Correct Very factual presentation, constructing and narration with very factual quality of slides: official quality, sure photos, ‘viewers pleasant’ / use of colour / font.Clarity of shipping: industry-admire, keen, natural, appropriate (eg volume, prance) with largely sure articulation & language that’s largely sure and preciseTiming: 16.5 minutes max.Logically sequenced and presented ideas because it may per chance per chance per chance per chance per chance be and coherently wretched referenced. Reference tear providedVery few grammatical errors & spelling errors. Very factual preference of largely quality sources beyond the advised sources. Few beside the purpose/miserable quality sources long-established.Very factual identical outdated of referencing within text & fixed use of Harvard referencing device (follows Cite Them Factual for in-text citation and reference list).Accuracy of in-text references & fleshy particulars shown in Reference list. Very Correct stage of data & concept demonstrated of module reveal. Involves some theoretical objects but may per chance per chance per chance furthermore neutral be developed additional.Covers most relevant solutions & points.Few errors / omissions in reveal. Very factual industry perception & utility.Very factual integration of literature/data into work exhibiting very factual links between purposeful utility and theory. Very factual use of literature/data with breadth and depth. Ve ry factual stage of debate/diagnosis/ valuable review & reflection, resulting in a no doubt factual convincing, logical and evidenced argument. Basically relevant solutions – some may per chance per chance per chance furthermore neutral possess the attend of additional pattern. 60 – 69 Correct Correct presentation, constructing and narration with factual quality of slides that are sure, ‘viewers pleasant’ / use of colour / font.Correct shipping with simplest occasional difficulties with clarity or tone & language that’s largely clearTiming: 16.5 minutes max.Structure is largely factual with some logical drift Reference tear providedSome grammatical errors & spelling errors but these seldom hinder concept Correct preference of quality sources but some beside the purpose/miserable quality sources long-established beyond the advised reading.Correct identical outdated of referencing within text & fixed use of Harvard referencing device ((follows Cite Them Factual for in-text citation and reference list).Accuracy of in-text references & fleshy particulars shown in Reference list. Correct take of the subject & some of its implications presented.Correct data & concept of module reveal is demonstrated.Minor errors / omissions in reveal but more links with theoretical objects wanted Correct industry perception & utility.Correct integration of literature/data into work exhibiting factual links between purposeful utility and theory. Correct use of literature/data with ample breadth and depth. Correct stage of debate/diagnosis/ criticalevaluation & reflection, resulting in a factual convincing, logical and evidenced argument More ideas/solutions/alternatives may per chance per chance per chance furthermore neutral be addressed or developed additional 50 – 59 Sure Circulate Adequate presentation constructing and narration with overall quality of slides / visible aids. Birth is just not continually sure and Timing is just not within acceptable limits. Structure is ample, but sequencing may per chance per chance per chance furthermore neutral be improved.Reference tear providedGrammatical & / or spelling errors which hinder concept. Adequate: Some quality sources long-established. Research did not transcend the advised sources. Adequate referencing within text but some inconsistent use of Harvard referencing device (doesn’t apply Cite Them Factual for in-text citation and / or reference list consistently). Adequate reveal / stage of data of the subject. Addresses quite lots of the job. Some errors / omissions in reveal. Might per chance per chance also possess the attend of additional research. Adequate industry perception & utility. Minute integration with literature/ data – links between purposeful utility and theory need rising. Use of literature/data but miniature in breadth or depth. Adequate overall proof of debate/diagnosis/ valuable review & reflection, resulting in a ample convincing, logical and evidenced argument Some solutions beside the purpose or superficially made so need additional pattern. 40 – 49 Marginal Fail Aged presentation with ragged quality of slides (now perilous / crowded / not long-established as a visual encourage)Aged shipping (inaudible) and inadequate timekeeping. Awful constructing with muddled work.Reference tear may per chance per chance per chance furthermore neutral be missingMany spelling and/or grammatical errors.Must view CASE with feedback Aged: Minute proof of appropriate research. Some use fabricated from advised reading, but the majority of sources are beside the purpose/of miserable quality. Aged use of Harvard referencing device with errors & inconsistently applied (doesn’t apply Cite Them Factual for in-text citation and reference list consistently). Must view CASE/ Data Managers (LRC) with feedback Aged: Minute reveal / data. Minute or muddled concept of the subject/demand.Does not meet the complete studying outcomes.Must view CASE with feedback Aged: Unsatisfactory proof of industry utility & insightWork desires to present greater links between purposeful utility and theory.Must view CASE with feedback Aged: Minute proof of debate/diagnosis/valuable review & reflection resulting in a ragged argument that wants additional proof to change into convincing. More pattern & comment wanted. Might per chance per chance also should always function bigger than portray.Must view CASE with feedback 20 – 39 Sure Fail Inadequate shipping and constructing. Immoral model. Poorly written and/or miserable spelling and grammar.Must view CASE with feedback Inadequate: Shrimp proof of appropriate research. Few quality sources long-established from advised reading.Inadequate use of Harvard referencing with many errors &/or inconsistencies. Must view CASE/ Data Managers (LRC) with feedback Inadequate: Lacking in relevant reveal/ data. Boom beside the purpose / inaccurate. Does not meet the complete studying outcomes.Must view CASE with feedback Inadequate: Lacks proof of industry utility & perception. Some literature beside the purpose to subject.Must view CASE with feedback Inadequate: Lacking / inadequate stage of debate/ diagnosis/valuable review & reflection. Descriptive.Must view CASE with feedback 0 – 19 Shrimp or Nothing of benefit Nothing of benefit: No constructing to presentation. Wholly gruesome model. Many inaccuracies in spelling & grammar.Must view CASE with feedback Nothing of benefit: No proof of research. No use fabricated from advised reading. Sources are beside the purpose & of miserable quality. Shrimp or no are trying to make use of Harvard referencing device.Must view CASE/ Data Managers (LRC) with feedback Nothing of benefit: Unsatisfactory stage of data demonstrated.Boom long-established beside the purpose / not appropriate/ to the subject. Does not meet the studying outcomes. Must view CASE with feedback Nothing of benefit: No proof of appropriate industry utility & perception.Must view CASE with feedback Nothing of benefit Unsatisfactory stage of debate/diagnosis/valuable review & reflectionMust view CASE with feedback Can’t Put together Your PSB Academy 7WBS2008 Assignment CW1 On Time? Catch A Free Quote
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