You are required to set a 2500-note marketing and marketing belief revolving around the introduction of a brand contemporary providers or merchandise. Student Project Instant This document is intended for Coventry University Community students for his or her like utilize in completing their assessed work for this module. It ought to now now not be handed to Third parties or posted on any web stutter. If you require this document in an different layout, please contact your tutor.
Contents: Project Knowledge
Project Project
Marking and Suggestions
Assessed Module Discovering out Outcomes
Project Enhance and Tutorial Integrity
Evaluation Marking Criteria
The work you put up for this project ought to be your like impartial work, or in the case of a crew project your like groups’ work. More recordsdata is provided in the ‘Project Project’ fragment of this project transient.
Project Knowledge Module Name: Tips of Sales and Marketing
Module Code: 404MAN
Project Title: Marketing belief introducing a brand contemporary providers or merchandise in the fashion industry.
Project Due: 17th April 2026 by 6pm Project Credit: 30 credits
Be conscious Rely (or identical): 2500 words [+/- 10%]
Project Kind: Written Marketing Understanding
Share Grade (Utilized Core Evaluation). You are going to be provided with an total grade between 0% and 100%. To pass the project it’s doubtless you’ll maybe maybe need gotten to elevate out a grade of 40% or above.
Project Project You’re employed as a marketing and marketing assistant for a manner company of your dedication and the contemporary head of the marketing and marketing department is raring to achieve how they may be able to elevate the market portion of their fashion designate. You are required to set a 2500-note marketing and marketing belief revolving around the introduction of a brand contemporary providers or merchandise.
The promoting and marketing belief might maybe perchance serene screen key marketing and marketing ideas lined on the module including ethical marketing and marketing and sales practices, marketing and marketing belief, the influence of marketing and marketing from a client and organisational standpoint and the exploration of the marketing and marketing mix.
A appropriate marketing and marketing belief structure might be offered to you by your tutor and might maybe perchance additionally be accessible on Aula.
Your sequence of organisation ought to be agreed with your tutor. Utilize of AI: Right here’s an Amber-rated assessment, meaning you are allowed to utilize AI to increase your work. You might maybe perchance perchance utilize AI to enable you to structure your presentation, open or kind paragraphs whereas you`re struggling, and check spelling, grammar, and readability. Alternatively, it’s doubtless you’ll maybe maybe need gotten to put in writing the bid your self. Develop now now not utilize AI to generate corpulent sections of your submission.
Turnitin can detect work that is now now not your like and might maybe perchance flag it for assessment. Utilize AI most attention-grabbing as a machine to increase your pondering and writing.
Essential: You might maybe perchance perchance agree with to clearly stutter whether or now now not or now now not it’s doubtless you’ll maybe maybe need gotten veteran AI to increase your work. To cease this, it’s doubtless you’ll maybe maybe need gotten to total the table offered and embody it for your submission, positioned after the title page and sooner than the main bid begins. Right here’s a formal requirement and is never always optionally accessible.
Further steerage on how AI might maybe perchance additionally be veteran at some level of the context of a university submission might maybe perchance additionally be found at: https://student.ai.coventry.domains/
Student Artificial Intelligence Acknowledgement
Enjoy you ever veteran AI
Certain/No
What machine agree with you veteran?
How agree with you veteran this in the Evaluation
Examples
Certain
ChatGPT-4.5
Key note search on themes linked to finding out outcomes
Examples
Certain
Microsoft Copilot
Summarising documents as fragment of background research
Keen to generate research questions, prompts or search terms.
Certain/No
Planning and administration to imply a title, structure, subheadings, or themes.
Certain/No
Sources and knowledge sequence to head attempting, generate, generate quizzes or questionnaires.
Certain/No
Summarising and consolidating notes and sources.
Certain/No
Analysing to search out themes, patterns, or motifs in recordsdata sets.
Certain/No
Composing to generate pictures, textual bid, music, programme code, or other supplies.
Simplest under strict negotiation
Certain/No
Translating minute sections of your written or recorded work into one more language
Certain/No
Presenting recordsdata in codecs similar to graphs, charts, tables or slides.
Certain/No
Checking and proofreading work or check work and suggesting enhancements.
Certain/No
Submission Instructions:
The document ought to be submitted to the relevant submission hyperlink on Aula.
Formatting of submission – the document ought to be submitted in Microsoft Be conscious layout now now not PDF.
If the utilization of Artificial Intelligence (AI) instruments in the event of your project, it’s doubtless you’ll maybe maybe need gotten to reference which instruments it’s doubtless you’ll maybe maybe need gotten veteran and for what capabilities it’s doubtless you’ll maybe maybe need gotten veteran them. This facts ought to be acknowledged for your closing submission.
Marking and Suggestions How will my project be marked? Your project might be marked by the module crew.
How will I get my grades and feedback? Provisional marks might be launched upon completion and once internally moderated. Suggestions might be offered by the module crew alongside grades release.
College students can safe entry to their feedback by going to their submission on Aula.
Your provisional marks and feedback ought to be accessible within 2 weeks (10 working days).
What’s going to I be marked against? Particulars of the marking standards for this job might maybe perchance additionally be found at the bottom of this project transient.
Assessed Module Discovering out Outcomes The Discovering out Outcomes for this module align to the marking standards which is able to be found at the tip of this transient. Manufacture obvious you imprint the marking standards to be obvious successful success of the assessment job. The following module finding out outcomes are assessed in this job:
Module Discovering out Outcomes
Discovering out Outcome 1: Show an figuring out of marketing and marketing & sales ideas with a various changing market.
Discovering out Outcome 2: Examine ethical marketing and marketing and sales practices within a range of contexts.
Discovering out Outcome 3: Show marketing and marketing belief by draw of the contrivance of a marketing and marketing belief.
Discovering out Outcome 4: Assess the influence of marketing and marketing from a client & organisational standpoint.
Discovering out Outcome 5: Come across the marketing and marketing mix, contemporary product/provider route of and sales campaigns in assorted markets.
Please expose this project is relevant for school students who are registered with the Chartered Administration Institute (CMI). These supplies are now now not relevant to any students enrolled after January 2026.
Alternatively, for school students who enrolled sooner than January 2026, there might be a requirement to meet the CMI Discovering out Outcomes below:
Sign the position of marketing and marketing to increase the success of organisational desires
Sign the components in the organisation’s marketing and marketing atmosphere which influence on the marketing and marketing of a providers or merchandise
Know tips on how to market a providers or merchandise
If you’re now now not sure about your situation, please issue with your tutor.
Project Enhance and Tutorial Integrity If it’s doubtless you’ll maybe maybe need gotten any questions about this project please gaze the Student Steering on Coursework for extra recordsdata.
Spelling, Punctuation, and Grammar: You are expected to utilize effective, appropriate, and acceptable language within this assessment job.
Tutorial Integrity: The work you put up ought to be your like, or in the case of groupwork, that of your crew. All sources of facts might maybe perchance serene be acknowledged and attributed; therefore, it’s doubtless you’ll maybe maybe need gotten to give references for all sources of facts and acknowledge any instruments veteran in the manufacturing of your work. We utilize detection instrument and make routine checks for evidence of academic misconduct.
It’s some distance your responsibility to withhold a fable of how your pondering has developed as you progress by draw of to submission. Appropriate evidence might maybe perchance embody: model controlled documents, developmental sketchbooks, or journals. This evidence might maybe perchance additionally be known as upon if we suspect academic misconduct.
If the utilization of Artificial Intelligence (AI) instruments in the event of your project, it’s doubtless you’ll maybe maybe need gotten to reference which instruments it’s doubtless you’ll maybe maybe need gotten veteran and for what capabilities it’s doubtless you’ll maybe maybe need gotten veteran them. This facts ought to be acknowledged for your closing submission.
Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion might maybe perchance additionally be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which is able to agree with profound consequences to your research. For additional recordsdata on academic integrity please talk over with the Tutorial and Research Integrity fragment of the Student Portal.
Enhance for College students with Disabilities or Extra Wants: If it’s doubtless you’ll maybe maybe need gotten a incapacity, lengthy-term properly being situation, explicit finding out contrast, mental properly being diagnosis or indicators and agree with talked about your increase desires with properly being and wellbeing it’s miles attainable so that you simply can to safe entry to increase that will abet with your research.
If you’d even be feeling you’d also take advantage of additional increase, however agree with now now not disclosed a incapacity to the University, or agree with disclosed however are yet to talk about your increase desires it’s a necessity to order us so we are able to provide the factual increase to your conditions. Talk over with the Student Portal to search out out extra.
Unable to Publish on Time? The University wants you to cease your simplest. Alternatively, we know that on event events happen which mean that you simply’d’t put up your assessment by the closing date or take a seat a scheduled examination. If you have faith you studied this might be the case, steerage on figuring out what counts as an extenuating circumstance, and tips on how to utilize is
Administration of Evaluation Evaluation Creator: Indy Chander
Evaluation Creator E mail: ac7233@coventry.ac.uk
Project Category: Written Try Kind: Current Train Code: 404MAN – CW1
This document is intended for Coventry University Community students for his or her like utilize in completing
Page 6 of 9
Evaluation Marking Criteria Ticket band
Outcome
Pointers
80-100%
1st – Great work with very excessive level of figuring out, creativity, and famous/analytic skills. Evidence of unheard of research properly previous minimal suggested the utilization of a range of methodologies. Great figuring out of facts and field-explicit theories. Demonstrates artistic aptitude, a excessive level of originality and autonomy.
1st
Great capacity to utilize finding out assets. Demonstrates properly-developed field-fixing skills. Work accomplished with very excessive level of accuracy and proficiency and autonomy. Great communique and expression, well-known evidence of legitimate skill hassle. Student evidences deployment of a corpulent range of unheard of technical, including proficiency in the English Language, and/or creative skills.
70-seventy 9%
1st – Supreme work with obvious evidence of figuring out, creativity and famous/analytical skills. Thorough research properly previous the minimal suggested the utilization of methodologies previous the fashioned range. Supreme figuring out of facts and field-explicit theories with evidence of mighty originality and autonomy.
1st
Meets finding out outcomes
Supreme capacity to utilize finding out assets. Demonstrates constant, coherent substantiated argument and interpretation. Demonstrates mighty creativity and obvious field-fixing skills. Evaluation accomplished with accuracy, proficiency, and mighty autonomy. Supreme communique and expression, some evidence of legitimate skill hassle. Student evidences deployment
of a extremely developed range of technical, including proficiency in the English Language, and/or creative skills.
60-69%
2:1 – Very appropriate work demonstrating strong figuring out of theories, ideas and components with obvious famous prognosis. Thorough research, the utilization of established methodologies precisely, previous the suggested minimal with miniature, if any, inappropriate fabric present. Very appropriate figuring out, evidencing breadth and depth, of facts and field-explicit theories with some originality and autonomy.
2:1
Very appropriate capacity to utilize finding out assets. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and field-fixing skills. Work accomplished with accuracy, proficiency, and autonomy. Very appropriate communique and expression with evidence of legitimate skill hassle. Student has an intensive expose of a appropriate range of technical, including
proficiency in the English Language, and/or creative skills.
50-59%
2:2 – Brilliant figuring out of relevant theories, ideas and components with some famous prognosis. Research undertaken precisely the utilization of
established methodologies, enquiry previous that suggested might be present. Some errors might be present and a few inclusion of
2:2
inappropriate fabric. Brilliant figuring out, with evidence of breadth and depth, of facts and field-explicit theories with indications of originality and autonomy.
Brilliant capacity to utilize finding out assets. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and field-fixing skills however with inconsistencies. Expression and presentation largely appropriate, proficient, and done with some autonomy. Brilliant communique and expression with acceptable legitimate skill hassle. Student consistently
demonstrates a properly-developed range of technical, including proficiency in the English Language, and/or creative skills.
40-49%
Third Class
Third – Meet the educational outcomes with a fundamental figuring out of relevant theories, ideas and components. Demonstrates an figuring out of facts and field-explicit theories ample to take care of ideas. Evaluation might be incomplete and with some errors. Research scope ample to evidence utilize of some established methodologies. Some inappropriate fabric doubtless to be present.
Total capacity to utilize finding out assets. Demonstrates capacity to put of living and protect an argument. Demonstrates some originality, creativity and field-fixing skills however with inconsistencies. Expression and presentation ample for accuracy and proficiency. Sufficient communique and expression with fundamental legitimate skill hassle. Student demonstrates technical, including a fundamental level of proficiency in the English Language, and/or creative skills.
30-39%
Fail
Fails to elevate out finding out outcomes
Fail – Outcomes now now not met. Miniature figuring out of relevant theories, ideas and components. Minute evidence of research and utilize of established methodologies. Some relevant fabric might be present. Deficiencies evident in prognosis. Major errors and a few misunderstanding doubtless to be present.
Miniature capacity to utilize finding out assets. Student’s arguments are broken-down and poorly constructed. Miniature originality, creativity, and struggles with field-fixing skills. Expression and presentation insufficient for accuracy and proficiency. Insufficient communique and expression and with deficiencies in legitimate skill hassle. Student demonstrates some deficiencies in technical, including in their utilize of the English Language, and/or creative skills.
0-29%
Fail
Fail – Outcomes now now not met. Obvious failure demonstrating miniature or no figuring out of relevant theories, ideas and components. Minimal evidence of research and utilize of established methodologies and incomplete recordsdata of the home. Excessive and main errors and aspects missing.
Very miniature evidence of capacity to utilize finding out assets. Student’s arguments are very broken-down and and not using a evidence of assorted views. Minute evidence of originality, creativity, and field-fixing skills. Expression and presentation deficient for accuracy and proficiency. Insufficient communique and expression and with deficiencies in legitimate skill hassle. Student demonstrates an absence of technical, including in their utilize of the English Language, and/or creative skills
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