MKT1705 Assessment Short Assessment Parts Assessment Parts Weight Remarks Class Participation 20% Discipline Pool Participation 10% Particular particular person Online Finding out 10% Entire: • 8 weekly Give a take to Finding out online actions • 1 online simulation allege (Critical reminder: You might want to positively stop on project and drag your self. Are trying the weekly online actions and total earlier than the respective due dates. There’ll probably be NO extensions if you neglect and miss the time time limits, regardless the explanations.tt Particular particular person Task 20% Due week 11 Particular particular person Presentation 10% The particular person presentation is graded per your particular person presentation talents all the method in which thru the neighborhood presentation that can take speak in Weeks 12/13. Community Project (document + presentationtt 30% Community document and presentation deck are due week 12. Community shows will take speak both week 12 or 13 (as assigned by your instructortt Entire 100% Critical Data efer to the direction agenda for the submission time time limits. Even as you occur to put up gradual and within 24 hours from the submission cut-off date, there might be a penalty of fifty% of marks deducted. Submissions thereafter will raise no marks. Pause NOT generate AI-answers, copy nor plagiarise your answers from one other pupil and/or copy from exterior sources. You are anticipated to write your answers for your individual phrases. Guarantee in-text citations and practice lawful APA referencing structure for your assignments. Even as you put up your answers to Canvas, your IA and reports will buckle down and do Turnitin, a software that can compare for plagiarism, similarity and AI-generated ratings. NUS takes plagiarism critically and students chanced on plagiarising will probably be heavily penalised or sent for disciplinary actions. Class Participation (20%) Your current and punctual attendance, optimistic sharing and discussion will make contributions in direction of class participation. Students are anticipated to take half actively at school – both thru contributions all the method in which thru class discussions or all the method in which thru inspect (or smalltt neighborhood discussions. Finding out is a right lumber and a two-method. Your finding out experience will probably be enriched if you have interaction respectfully and positively in collaborative finding out. Discipline Pool Participation (10%) 1. Students taking this direction take half in assorted market research initiatives carried out by the professors and doctoral students. You might perchance must commit an estimated 2 hours all the method in which thru the semester for self-discipline pool participation. Every glimpse is carried out in blocks of half-hour. Some research are carried out in instalments (eg in parts 1 and 2tt. These research would require you to motivate loads of classes that are carried out over a span of some weeks. It is probably you’ll perchance perchance be given credit for the glimpse absolute best if you motivate the classes. Even as you fulfil the two hours requirement, you will receive fat marks for this aspect. We are able to pro-fee the marks for varsity students who aid much less than the important series of hours. For self-discipline pool enquiries, electronic mail Ms Wang Kim Fong at mktwkf@nus.edu.sg. Particulars on the topic pool facility and registration will probably be on hand for download from Monday 2 February 2026 from the next online page: https://nus-bizmkt.sona-programs.com. 2. Students who fabricate no longer adore to take half in Discipline Pool will probably be assigned to manufacture a particular person mission that’s price 10% in lieu of self-discipline pool participation. Email the coordinator, Regina Yeo at bizylr@nus.edu.sg and your trainer by Friday 6 February, 12pm absolute best if you fabricate NOT adore to take half in the topic pool research. The replacement particular person mission petite print will probably be assigned to these students on Fri 13 March and submission cut-off date is Fri 27 March 2026. Particular particular person Online Actions (10%) The particular person online actions encompass the next: Students are required to total their readings, adaptive finding out duties (additionally identified as Reinforced Finding out taskstt, and mini simulation actions on the salvage designated ConnectMaster platform. On the extinguish of every assigned chapter/topic, students strive short questions (principally MCQstt to red meat up finding out of ideas and notion. There are 8 weekly Reinforced Finding out duties and 1 simulation allege which consist of questions focused on belief tests. They work on an adaptive finding out algorithm which customizes the inquiries to every pupil’s stage of proficiency and notion. Students will probably be precipitated with other inquire of(stt on the theory that they’d answered wrongly and be directed to linked readings, to be obvious ideas are precisely understood. You might perchance possess unlimited makes an strive to practise for the Reinforced Finding out (or adaptive finding out activitiestt and mini simulation allege. Marks are awarded per punctual and fat completion of the finding out duties How are you graded for the particular person online actions on CONNECT? Actions Every Activity Remarks Aspects 8 Give a take to Finding out (RLtt actions 10 components Have to attain fat get to rating 10 components for every RL allege. There is no longer the kind of thing as a partial attribution if no fat get is achieved. 8 RLs x 10 components = 80 components 1 simulation (simstt allege 20 components Have to attain minimum 18 components (out of 20tt for the sims allege to attain fat price (unlimited attemptstt There is no longer the kind of thing as a partial attribution if the minimum 18 components is no longer any longer achieved. 1 sims x 20 components = 20 components TOTAL 100 components You also can strive the weekly online actions at any time so long as they’re achieved earlier than the respective time time limits as talked about in the direction agenda. Tempo your self and steer definite of final minute work. Your competency and completion of these weekly particular person online duties on CONNECT make contributions in direction of your overall review. NO extensions if you miss the time time limits regardless the explanations for lacking. Particular particular person Task (20%) The Particular particular person Task is a take-home project that students total within a stipulated time-length. Particulars to be launched in Week 7 Submission cut-off date: Week 11, Wed 1 April, 6pm IMPORTANT records on tutorial integrity and honesty Students are reminded that the particular person project submitted MUST be your individual self passable work, well researched and referenced with APA referencing structure. Even as you occur to are chanced on to possess plagiarised or outsourced the project, you will probably be referred to the College’s authority for disciplinary actions taken. Particular particular person Presentation (10%) Your particular person presentation is graded out of 10 marks and can be per your presentation talents all the method in which thru the final neighborhood presentation scheduled in Week 12 or 13. Withhold away from counting on scripts, cue playing cards or your telephone all the method in which thru presentation. You are assessed on the next: ✓ Articulation and readability of speech✓ Tempo and tone✓ Consistent gaze contact with the viewers✓ ftody language✓ Your map as a personnel member in a neighborhood presentation Community Task (30%) Aim For the neighborhood mission, students be taught to: analyse market environments and changing lifestyle behaviour practice linked advertising and marketing and marketing ideas to the chosen company per the industry and its challenges and alternatives Project Necessities There’ll probably be 8 mission groups. Two groups to work on every product class. beverages purchased in a grocery store – urged suggestions: Crimson tfull, Coca-cola, Yeo’s, etc ice cream purchased in a grocery store – tfen & Jerry’s, Magnum, Wall’s, Udders, etc wearable skills – Apple Look, Fitbit, Garmin, etc electrical vehicles – tfYD, Tesla, etc As soon as your neighborhood is of the same opinion on the logo to work on, seek the advice of with your lecturer on the chosen label (first near, first servedtt earlier than you originate on the neighborhood mission. No 2 or extra groups must be engaged on the the same label. In preparation for the neighborhood mission, there will probably be one compare point (held in Week 6tt to be obvious every particular person groups are on song earlier than the final presentation. Even even supposing compare point shows are no longer graded, students are anticipated to set in appropriate effort as your deliverables will affect the final mission and presentation. On the compare point presentation, it’s miles urged that every particular person students to allege – treat here’s a be aware budge. All students must allege in the final presentation and your particular person presentation is graded. Take a look at Level 1 (week 6tt) Put collectively and raise a most 12-minute presentation per the next: a) Introduction & Label Background temporarily describe the industry that your preferred label is in. Provide a posthaste overview of the logo and the product class the neighborhood has selected. Scope the mission to the Singapore context. b) Situational Diagnosis analyse the industry of your preferred label in conjunction with: SWOT, macro-environmental components (spotlight 3 key macro-environmental components which possess an affect on your label and the promote is in), the scale of the market & growth fee (where probably) and a pair of-3 competitors per the Singapore market. c) Customer Segmentation possess the customer segmentation for your preferred label and product class thru demographics, psychographics & behavioural. d) Research Methodology possess the next: what are the research scope and desires? how will the research be carried out? In other phrases, resolve which manner(s) to undertake: online/face-to-face surveys? mystery making an strive? as tenet, your online/face-to-face surveys must be designed such that the length is kept to much less than 10 min per respondent. Suggested sample size for surveys = 50 respondents. Students are NOT required to behavior the market research surveys at this stage. (* print your presentation deck: ideally colored, 4 slides to a web page, double-sided. Put up to your trainer at school on day of compare point shows. Embody neighborhood participants’ name on duvet amble and speak the pupil’s name on prime left/dazzling of the slides the pupil is presenting. STAPLE your presentation deck when submitYing to your lecturer.tt Closing Presentation (week 12 & 13tt) All students must allege. Put collectively and raise a most 20 minutes presentation + 10 minutes Q&A per the next: e) Research Findings title and possess basically the most necessary findings from basically the most necessary research carried out in (d) and from secondary research. f) Analyse the new advertising and marketing and marketing concept (per the 4Ps) of selected label and product class g) Ideas per your discussion and prognosis in (b) to (f), propose a advertising and marketing and marketing concept to: resolve the complications and advertising and marketing and marketing needs to focal point on title the target customers phase and justify the explanations for this preference recommend how the logo can deal with the advertising and marketing and marketing needs and promote to its target customers (the use of the 4Ps as a guidett Other Necessities File The document must deal with the mission requirements in (att to (gtt. The document must be typed (1.5 line spacing, Situations Unique Roman/Calibri 12, margin 2.5cm all round, most 10 pages (inclusive of in-text citations nonetheless with the exception of appendices and references pagestt. Guarantee in-text citations and use APA referencing structure. Embody the names and pupil numbers of all neighborhood participants on duvet web page. Add the final document to the Community Project Task folder in Canvas in Week 12. Your neighborhood document will buckle down and do a Turnitin software that can compare for plagiarism, similarity ratings and AI-generated index. Students chanced on plagiarising will probably be heavily penalised and/or sent for disciplinary actions. You are anticipated to write the document for your individual phrases. Presentation Every neighborhood has to present a most 20 minutes presentation + 10 minutes Q&A for his or her final presentation. Please adhere to the closing date as your lecturer will pause the personnel once it reaches the 20-minute price. All students must allege. Add your amble deck in Canvas in Week 12. Embody the names of all neighborhood participants on duvet amble. Presentations will take speak in Weeks 12 and 13. Print your presentation deck, ideally colored, 4 slides to a web page, double-sided. Put up the anxious copy to your trainer at school on day of shows. Disclose the presenter’s name on the extinguish left/dazzling of the slides the pupil is presenting. Embody the names and pupil numbers of all neighborhood participants on duvet web page, and STAPLE your presentation deck when submitYing to your lecturer. DO NOT edit your printed copies. Critical Recommendation regarding neighborhood mission Sight Review students can be required to put up a Sight Review invent for the neighborhood mission if there might be a lack of teamwork and contributions from one or extra neighborhood participants. As with most neighborhood work, there can be differences in opinions or perceived inequitable efforts from neighborhood participants. Gleaming the technique to administration your time, workload and pals are phase of the finding out job. Even as it’s probably you’ll perchance perchance be neighborhood participants, it’s miles required to work collectively as a personnel. The neighborhood mission is a concerted effort of ALL personnel participants. It is no longer any longer a series of particular person participants’ makes an strive to a narrate phase/piece and then blended to invent the neighborhood document. Critique constructively nonetheless no longer criticise. tfe definite and commence-minded to every other’s suggestions and suggestions. A appropriate personnel effort design out the strengths in every other, enrich the finding out job and red meat up the usual of your mission and presentation. 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