BNS0072 Strategic Management Project Short 2026 | DMU
Project Short
BNS0072 Strategic Management 2026
Prof John Nicholson
Your project requires you to survey the different enterprise units of Amazon and Walmart in the US ‘retail’ market. This project is actually a distinction between on-line and worn units.
The focus of this project is on enterprise units and enterprise model innovation. Industry units are a up to date arena to foundational notions of strategic administration, but the enterprise model belief is now not with out its detractors. I gain personally stumbled on a tool called the enterprise model canvas very precious in opening-up a consultancy project and drawing a describe of a enterprise which involves loads of the aspects traditionally present in the strategic planning job. The enterprise model canvas is a tool originating with Alex Osterwalder and colleagues (example below) which has 9 sub-units but broadly contains two main propositions, ticket clutch and ticket creation. We can battle by scheme of the aspects of this model at school. Whereas the enterprise model canvas does now not quantity to the sum-total of enterprise model knowledge, I gain stumbled on it a extremely effective tool to be taught which can lead to mercurial perception precise into a enterprise or a future attainable enterprise. There tool has extra up to date variants and is extremely adaptable. We can look this year how the tool will also honest be adapted to gain in thoughts sustainability in a enterprise model as environmental prices and environmental advantages.
The BMC’s utilize in be conscious is as a manufacture lens — to sit down down down and fabricate something from original but to manufacture right enterprise model innovation this wants to be relative to both the previous and relative to competitive choices. A arena is coach this manner and a manner to discontinue that is to explore at a retrospective case survey and to utilize two ingredients in time as a comparison. Moreover it’s a long way precious to evaluate two fundamentally different enterprise units in the identical sector. The comparison of Amazon and Walmart reveals a dead-comer, digital enterprise model disruption in opposition to a worn bricks-and-mortar retail model. Yet both are seemingly flourishing. Through this disclose we would actually like you to as soon as more realizing of enterprise modelling, enterprise model ‘innovation’ and ‘disruptive’ enterprise model innovation but also to love how enterprise units ought to change into ticket shooting.
The Short
Operational boundaries: The US retail enterprise and market
Presents
You are going to were equipped with a excessive-quality case-survey which is available electronically, and which offers a accurate basis to total the project. On the opposite hand, additionally, you will honest complement this with any different quality sources of files about Walmart and Amazon. Reveal these sources. Events of the final three years will also honest now not be talked about in the case so you will must head making an strive these with web sources.
The project has two ingredients with different weights as indicated. Based on these weighting it’s top to gain in thoughts how grand of the phrase count is allocated to every portion.
Share 1 70% weighting
The utilize of the enterprise model canvas, present an diagnosis of both Walmart and Amazon’s enterprise model(s) on the initiating of 2022 (on the conclude of the case) and credit will begiven if that is brought up to this point to 2025.
Train how both units gain constructed/now not constructed, sustainable practices into their enterprise units.
You can perchance also honest peaceable utilize the model graphically (extra than one templates are equipped) as a summary but then present a written diagnosis of every of the aspects of the model and the put you survey the challenges at the present are evident.
An example template of the orginal enterprise model canvas (Osterwalder)
Share 2: 30% weighting
Take a put on whether at their foundation, Amazon’s enterprise model change into as soon as a disruptive enterprise model from Walmart’s point of view. Train on whether Amazon continue to be disruptive to Walmart and protect your acknowledge by pondering how Walmart’s adaptation/non-adaptation has created this relative put. Effect another manner, how gain Walmart adapted/ now not adapted to protect/assault Amazon.
Whereas Q1 calls for added utilize of graphics, this quiz is more doubtless to query extra written argument.
Note count 2500 words: Based on the talked about indicative weightings additionally, you will honest peaceable utilize your agree with judgement as to how grand of the phrase count will also honest peaceable be allocated to every portion.
Utilize of AI now not allowed.
Hand in date December thirteenth 3PM
Generic steerage
- The teaching crew create now not gain any model acknowledge which you’d like to copy.
- There would possibly be now not at all times any honest acknowledge to what pieces of diagnosis fit all the scheme by scheme of which box of the BMC. I gain seen too many students fixated on which portion of files suits all the scheme by scheme of which box. Right here’s a job which is both analytical and creative. The discovering out waste result is that you just be taught to utilize the tool as a handbook would having a gain a study an weird and wonderful arena.
- The BMC is a versatile tool, additionally, you will add to it, adapt it, alternate it, add containers, split containers delete beside the point containers. It’s a long way a ‘manufacture’ tool.
- In looking out to manufacture graphics, we counsel you expend PowerPoint or Visio, in preference to looking out to discontinue them straight in phrase as the graphics performed in phrase are very dejected.
- You discontinue now not want to present your diagnosis internal a single design but will also honest peaceable pick on the sections of your written diagnosis relative to the compartments in the BMC. Effect another manner, write your acknowledge in sections, discontinue now not easiest strive to present a single design with the total lot in, this would possibly additionally honest be too mountainous. An outline in graphic make in truly helpful.
- You can perchance also honest utilize any different units or theory in these sections to complement and pork up your diagnosis. Certainly, this would possibly perchance be trusty be conscious and can also honest account for higher solutions.
- You can perchance also honest title and present an diagnosis of extra than one overlapping enterprise units you title internal Amazon and Walmart as per the belief that of a portfolio of enterprise units. Does both/both firms gain a portfolio of enterprise units?
- To assist with the style of project, examples of comely student work on a different case are equipped on Brightspace.
- A hyperlink to Osterwalder’s book on the enterprise model canvas in available on Brightspace and extra key articles on enterprise units are linked from Brightspace. Efficient utilize of this model by myself will also honest peaceable be ample for a passing grade.
- Evidence of broader reading of the BM literature will account for higher solutions.
- Chronicle style to present diagnosis with utilize of prose and paragraphing the put you’d like to fetch arguments. Q1 more doubtless to be extra checklist style, Q2 more doubtless to be extra prose.
- Effect as grand knowledge into tables, charts and diagrams as attainable. Better solutions discontinue this very successfully. You would possibly perchance be in a put to change and fabricate your agree with diagrams. Predominant credit will be given for this.
- Proceed diagrams and tables in the body of the checklist, don’t conceal them in an appendix. We give big credit for being in a put to present strategic diagnosis using charts, tables and diagrams. Businesspeople are looking out to glance the supreme diagnosis as swiftly as attainable, it’s disturbing to flick between main body and appendix the total time.
- Cite all knowledge gentle in your work which is clearly from an exterior offer. Try to make particular that all sources in your reference checklist are seen as citations in your work, and all names cited in the work seem in your reference checklist. Reference and cite your work in step with the APA 7th design – the University’s chosen referencing style. For explicit advice, additionally, you will seek advice out of your Industry librarians or plod to the library assist desk, or additionally, you will obtain entry to library steerage by scheme of the next hyperlink: There would possibly be now not at all times any want to cite from lecture slides. Moreover glance video presentation in brightspace.
- APA 7th referencing: https://library.hud.ac.uk/pages/apareferencing/
- The University has rules relating to to tutorial misconduct, in conjunction with plagiarism. While you occur to’ve got gotten any concerns about your writing, referencing, research or presentation skills, you are welcome to consult the Tutorial Abilities Team, additionally, you will book tutorial appointments with them by scheme of the in discovering reveal The manner to book an tutorial appointment
- Extra survey sources in conjunction with the Tutorial Abilities Team overview will also honest be stumbled on right here: Learn about sources.
PGT Evaluate Criteria
- These requirements are intended to enable you know how your work will be assessed. They lisp different ranges of performance of a given requirements.
- Criteria aren’t weighted equally, and the marking job involves tutorial judgement and interpretation all the scheme by scheme of the marking requirements.
- The grades between Cross and Advantage will also honest peaceable be regarded as as different ranges of performance all the scheme by scheme of the fashioned bounds of the module. The elevated-level categories enable for varsity students who, as neatly as to enjoyable the elementary requirement, invent at a superior level beyond the fashioned boundaries of the module and hiss their non-public praises intellectual creativity, originality and innovation.
PGT Generic Evaluate Criteria
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Unacceptable | Unsatisfactory | Cross | Advantage | Distinction | ||||
| 0 – 9 | 10-19 | 20-34 | 35-49 | 50-59 | 60-69 | 70-seventy nine | 80-89 | 90-100 | |
| Fulfilment of linked discovering out outcomes | No longer met or minimal | No longer met or minimal | No longer met or partly met | No longer met or partly met | Cross | Cross | Cross | Cross | Cross |
| Response to the quiz /job | No response | Diminutive response | Insufficient response | Ample response, but with barriers | Ample response | Derive response to assessment job | Very trusty response to subject; aspects of sophistication | Constructive boom of assessment job; refined scheme | Stout boom of assessment job; imaginative scheme demonstrating flair and creativity |
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Unacceptable A superficial acknowledge with easiest peripheral knowledge of core arena materials and very miniature fundamental capacity |
Unsatisfactory Some knowledge of core arena materials but exiguous. |
Cross A coherent and logical acknowledge which reveals realizing of the elementary tips |
Advantage A coherent acknowledge that demonstrates fundamental evaluation |
Distinction An distinctive acknowledge that reflects prominent knowledge of arena materials and fundamental capacity
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0-9 | 10-19 | 20-34 | 35-49 | 50-59 | 60-69 | 70-seventy nine | 80-89 | 90-100 |
| Conceptual and fundamental realizing of up to date / seminal knowledge in the subject | Fully lacking in proof of files and understandin | Usually, easiest in a put to tackle terminology, fashioned details and ideas | Files of ideas falls rapid of prescribed fluctuate Usually easiest in a put to tackle terminology, fashioned details and ideas | Marginally insufficient. Ample knowledge of ideas internal prescribed fluctuate but fails to adequately resolve complications posed by assessment | A scientific realizing of files; fundamental awareness of contemporary complications and/or original insights; can evaluate critically fresh research and can also evaluate methodologies | Drawing come excellence in some areas with proof of the capability to undertake Research. Well-developed linked argument, trusty level of accuracy and technical competence | Splendid. Displays (as an illustration): excessive ranges of accuracy; proof of the capability to undertake research; the flexibility to analyse main sources critically. | Insightful. Displays (as an illustration): comely research doable; flexibility of thought; presumably of publishable quality. | Striking and insightful. Displays (as an illustration): publishable quality; prominent research doable; originality and honest thought; capacity to fetch suggested judgements. |
| Presentation | Measurement necessities will also honest now not be seen; does now not be conscious tutorial conventions; language errors influence on intelligibility | Measurement necessities will also honest now not be seen; does now not be conscious tutorial conventions; language errors influence on intelligibility | Measurement necessities will also honest now not be seen; does now not be conscious tutorial conventions; language errors influence on intelligibility | Measurement requirement met and tutorial conventions mostly adopted. Minor errors in language | Measurement requirement met and tutorial conventions mostly adopted. Possibly very minor errors in language | Gentle fashioned of presentation; length requirement met, and tutorial conventions | |||
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