13703 Digital Industry Stage 4 Module Handbook 2025/26 | LB
Introduction from the Module Chief
From e-commerce to the blockchain this module gives an give an explanation for of digital enterprise systems and their capabilities in the sports enterprise. College students will be taught about the affect of digital technologies on sports enterprise, akin to e-commerce, automatic processes, digital transformations, the purpose of broad recordsdata and importance of analytics to expose decision-making. The module can even detect the challenges and opportunities linked to digital enterprise in sport.
Module Studying Outcomes
1. Realize the important thing ideas and theories linked to digital enterprise in sport.
2. Realize the affect of digital technologies on sports enterprise.
3. Evaluate the effectiveness of digital enterprise systems in sports organizations.
4. Create systems for the usage of digital technologies to make stronger sports enterprise efficiency.
5. Realize the ethical concerns and challenges linked to digital enterprise in sport.
Module Studying Actions
College students are expected to make contributions to seminars via taking part in weekly readings and case research. Be self-motivated to work on self reliant research tasks and have interplay in online dialogue boards, producing ‘exact-world’ research examples and hyperlinks to evidence advised management ways. Interact in varied resources in conjunction with web hyperlinks, databases, blogs, dialogue boards and stories and documentaries to make stronger their learning and to enable higher applicability to exact existence scenarios. College students will have interaction in experiential learning with exact world legitimate case research for students to work on, drawing from however not restricted to:
- Digital transformation and its affect on businesses o E-commerce platforms and rate systems o Web advertising and SEO o Digital enterprise devices and innovation
- Ideas for fostering innovation in digital businesses o Dangers and ethical concerns in digital enterprise o Mountainous Data
- analytics and enterprise intelligence o Customer relationship management (CRM) systems o Provide chain management and logistics o The contrivance forward for Digital Industry on sport
Weekly Agenda
Semester 2 – Field to Change
| Wk | Lecture | Seminar | Impartial reading (look reading checklist) | |
| 1 | Ctrl+Alt+Sport: The Digital Reset Module introduction and overview of the digital sports landscape (JM and DS) |
• Digital context
• Intention twenty years of digital evolution in sport media and fan engagement.
• Group visual timeline exercise: key tech shifts shaping fan and enterprise experiences. |
• Hutchins, B. & Rowe, D. (2013) Sport Previous Television: The Web, Digital Media and the Upward push of Networked Media Sport. Routledge
• Nielsen (2024) Digital Trends in Global Sport Document. |
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| 2 |
Me, My Feed and the Game: My experiences and these of the Digital Sport Consumer (DS) |
• Talk about about and designate the contemporary fan shuffle: from discovery to loyalty the usage of sport spectators customer experiences (SSCX)
• Originate to analyse examples the usage of customer shuffle mapping instruments. Explore Reference packs of most efficient note case research, in conjunction with to the many sources. |
• Glebova, E. and Desbordes, M., (2021). Identifying the purpose of digital technologies in sport spectators customer experiences via qualitative contrivance. Athens Journal of Sports, 8(2), pp.141-160. | |
| 3 |
From Likes to Lucre (Revenue): The commercialisation of consideration (DS) |
• Explore monetisation devices: streaming, microtransactions, and digital sponsorships. • Websites prognosis exercise per these most efficient note conditions. And dialogue of comparative note with checklist of approaches to save quite a lot of close. |
• Mahajan, Good sufficient., Buddy, A. and Desai, A., 2023. Revolutionizing fan engagement: adopting developments and technologies in the vibrant Indian sports landscape. Worldwide Journal of Management, 1(2), pp.122-141.
• Julia Caulfield & Ashish Kumar Jha (2022) Stadiums and Digitalization: An Exploratory Look for of Digitalization in Sports Stadiums, Journal of Decision Methods, 31:sup1, 331-340, DOI: 10.1080/12460125.2022.2073629
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| 4 |
Code and Culture: Digital Transformation in Sport: Digital Transformations (DS)
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• Talk about about case research of sport organisations undergoing digital change
• evaluate at most efficient note case research and give you most efficient note approaches – overall and thematic |
Santomier, J. (2024). Digital Transformation: The Global Sport Industry. Elsevier. https://doi:10.1016/B978-0-443-13701- 3.00209-7 • Wang, Y., 2024. The affect of digital transformation in the sports enterprise. AEMPS, 77, pp.1-6. https://doi:10.54254/27541169/77/20241821 • Interact with: 20 sports tech solutions to make investments in now Class of 2024 https://www.sportspro.com/insights/capabilities/sports-technologyinvestment-2024-checklist-startups-apps-runna-cogny-sportsbox-ai/ |
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| 5 |
Plugged In: AI, Automation & the Augmented Fan (DS) |
• Explore AI capabilities in sport advertising and marketing (personalisation, predictive analytics, chatbot engagement).
• At college exercise: In reviewing the article save in mind: systems for AI in Sport Venues – mirror on pros and cons of these from your possess experiences and or discussions. |
• At college exercise: In reviewing the article save in mind: systems for AI in Sport Venues – mirror on pros and cons of these from your possess experiences and or discussions. | |
| 6 | Enrichment Week: No longer mandatory Tumble-In Assessment Enhance |
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| 7 |
Customer webinar: “Innovation in Global Sport Tech”
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• Writing retreat within the lecture and seminars – pomodoro contrivance – evaluation make stronger |
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| 8 |
Market Channel Effectiveness Portion One: Click Paths and Conversions (DS) |
• Compare digital advertising and marketing channels for sport (social, programmatic, affiliate, lisp material). • Assess efficiency the usage of campaign recordsdata |
• Jinga, G., 2024. Sports advertising and marketing and management: systems for achievement in the digital age. Revista de Management Comparat Internațional, 25(3), pp.586-594. DOI: https://10.24818/RMCI.2024.3.586 | |
| 9 |
Market Channel Effectiveness Portion Two: Optimising Attain & ROI (DS) |
Criticallyevaluate success metrics and attribution devices. • Group discipline: evaluate at Final Click, First Click, Linear, Time Decay, U Shape and plenty others devices and the contrivance applied to sport enterprise – which is most efficient – impart pros and cons at school exercise • Debate basically the most efficient contrivance – and prizes to be won |
• Reynolds, A. 2025. Sport and the Media – UK – 2025. Mintel. Roam to Mintel Databases via Leeds Beckett Library. | |
| 10 |
Data, Decisions & Dashboards: Fireplace Analytics Chat (JM & DS) |
• Deciphering the chat – key issues • Thoughts mapping – software program of these to evaluation …. • How can this be applied to enterprise |
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PricewaterhouseCoopers. 2024. PwC sports enterprise outlook 2024: Sports Industry: On aim for growth? On hand from. www.pwc.com |
| 11 |
Future-Proofing Sport: What’s Next in Digital Industry (JM & DS) |
• Polylogues and believable futures debate – the usage of recordsdata terrifying of believable concerns |
Ormerod, N., Isaac, S., Wood, E.H., Calver, J., Musgrave, J.,
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| 12 | Integrated Assessment Week – Final briefing | Changing timetable as a result of constructed-in evaluation |
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Module shipping is supported by further teaching advised contact. For this module, right here’s a aggregate of experiential learning linked to the evaluation/aggregate of master courses outdoors of timetables that make stronger at school lisp material.
Assessment Assessment Abstract
Assessment 1
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Assessment Approach: |
Document (50%) (Group) | Re-evaluation Approach: | Document (50%) Particular particular person |
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Examination Length/Notice Count |
2,000-words |
Examination Length/Notice Count |
2,000-words |
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Assessment Date and Time: |
13/03/26 (Midday) |
Re-evaluation Date and Time: |
29/06/2026 (Midday) |
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Feedback Approach: |
Written | Feedback Approach: | Written |
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Feedback Date: |
10/04/2026 | Feedback Date: | 27/07/26 |
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Studying Outcomes Assessed: |
1,2,3,4 |
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Assessment 2
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Assessment Approach: |
Stay Presentation (50%) (Group) |
Re-evaluation Approach: |
Presentation (50%) Prerecorded particular particular person |
| Examination Length: |
15 minutes + 5 min (Q&A) |
Examination Length: | 15 minutes |
| Assessment Date and Time: | w/c 27/04/2026 |
Re-evaluation Date and Time: |
29/06/2026 (Midday) |
| Feedback Approach: | Written | Feedback Approach: | Written |
| Feedback Date: | w/c 25/05/2026 |
Feedback Date: |
27/07/26 |
| Studying Outcomes Assessed: | 1, 2, 3,4 |
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For written assessments, please discuss to the info below. For a form of forms of assessments, akin to functional assessments, shows and (timed) online assessments/assessments, students with declared disabilities or practical adjustment plans will receive the most fundamental adjustments as detailed by the incapacity make stronger crew. If you happen to attain not have such adjustments and are unable to complete the evaluation as scheduled, you need to put up a mitigation software program with evidence explaining your inability to undertake the evaluation.
Your evaluation closing date is decided, shown in the Assessment Date and Time part(s) above. We recognise some students would possibly per chance per chance even have more time as a result of self-certifiable illness, explicit learning disabilities or varied extenuating conditions. As a result of this truth, when you require up to 5 further working days to put up your work, that you would be succesful to per chance even simply hand in 5 working days after the Assessment Date and Time part(s) above. There would per chance be no behind penalties applied to submissions to this box. Your Educational Handbook would per chance be made unsleeping must that you would be succesful to per chance have submitted on this box so that they’re going to search the advice of with the explanations with you, the build most fundamental.
College students who have a declared disability and/or a Realistic Adjustment Concept would possibly per chance per chance even simply hand in by 10 working days after the Assessment Date and Time part(s) above to enable further flexibility. College students who have an well-liked further extension would possibly per chance per chance even simply also employ this box. If you happen to attain not fall into any of the above courses and put up via this box, that you would be succesful to per chance incur behind penalties. If you happen to would possibly per chance per chance even very neatly be now risky whether that you would be succesful to per chance even very neatly be entitled to further flexibility as a result of a declared disability or Realistic Adjustment Concept, please discuss to our disability make stronger crew.
Please present that after you request an extension on any of your submissions, the most effective date that you would be succesful to per chance hand in to be thought to be for the June Examination Boards (and for eligibility to reduction graduation for level 6) is 19th Can even 2025. That that you would be succesful to per chance presumably also simply hand in after this date (if your extension/mitigation permits), on the other hand your marks would per chance be presented to the reassessment examination Boards in July.
Assessment Exiguous print
Assessment One (50%):
Digital Strategy Document (2,000 words)
Drawing from in-class actions, and dealing in groups, that you would be succesful to per chance even very neatly be required to create a Digital Strategy Document: formal doc that explores the evolving digital landscape of sport. Your impart must educate insights from a unfold of enterprise and academic examples and show a transparent plan of solutions demonstrating most efficient note in digital sport enterprise.
The impart must mix academic conception, enterprise insight, imagery, and functional software program, reflecting how digital agencies and sport organisations show strategic considering in exact-world settings
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