BMK3015 Essential Mission BMK3015 Evaluation Temporary The Assessments are designed to strengthen and encourage the acquisition of both direction of skills and records in the core areas of promoting. College students are anticipated to practice the ideas taught, be self- directed in studying and originate teamwork, communication and enviornment-fixing skills through community and class interactions.
Evaluation Ingredient Evaluation Weightage Particular person Ingredient (60%) – Particular person Assignment – Particular person Presentation 30% 30% Group Ingredient (40%) – Group Mission 40% TOTAL 100% Group Mission (40%) It is likely you’ll per chance work in groups of 5-6 college students and be graded on a community foundation. Every member of the community is anticipated to make contributions to the community venture. Members who fail to make contributions will be penalised.
Every venture community will be required to post a closing coloration-printed proposal with a series of promoting materials (e.g. research findings/infographics, printed collaterals, promotional movies, marketing prospectus, etc.) for the duration of extinct and/or digital media communication platforms for this venture.
Your community will be given a true client and can salvage to lift on a holistic are available in the market in applying what you would salvage learnt in the diploma when fixing the change or marketing enviornment(s). The requirements of the materials will make certain by the client and the scope of the venture. This venture is additionally meant to originate your serious thinking and relationship building skills through community work, and to stretch your creativity and capabilities in all parts of promoting.
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The venture would ought to be flow through Turnitin on TP LMS to name areas of overlap between the submitted project and gift works. The matching sources for this venture ought to not exceed 20%. Assignments exceeding 20% may per chance well no longer be current for grading.
Submission Layout
Submission is in Microsoft PowerPoint Slides no longer exceeding 30 slides with minimum Font size 16 (other than the slides for Quilt Online page, Bid material Online page, References and Appendices). It is likely you’ll per chance well quiet salvage acceptable visuals in the body of your project and/or in the Appendices. Particular person Assignment (30%) This project has tri-focus and is designed to (1) assess college students’ recordsdata of the client’s change ambiance, (2) notion of generative AI capabilities to present a enhance to or strengthen efficiency of key marketing projects and (3) identification and review of sustainability concerns (ESG) concerning to the client’s change that would additionally be aligned to the Singapore Inexperienced Conception 2030.
Section 1: Diagnosis of AI and/or Automation Functions With Attainable For Adoption In Client’s Commerce College students may per chance well quiet look for the client’s change ambiance to showcase challenges faced by the client and name opportunities where AI and/or automation capabilities may per chance well additionally be adopted to present a enhance to or strengthen marketing projects. Facts of the applying’s interface (ease of exercise), sample projects, enhancements and advantages, as properly as sample outputs needs to be clearly outlined.
Section 2: Diagnosis of ESG efficiency
Based completely on Singapore Inexperienced Conception 2030 on Sustainability, (https://www.greenplan.gov.sg), college students are to behavior a comprehensive diagnosis of the Environmental, Social, and/or Governance (ESG) efficiency of the client firm. College students will salvage to mediate the firm’s sustainability initiatives, policies, and practices, and assess their alignment with ESG tips*. College students may per chance well quiet exercise acceptable resources from sustainability efficiency experiences, social media postings, screenshots from relevant web sites, research articles on ESG investing and company sustainability. The diagnosis may per chance well quiet ideally duvet all relevant components of the ESG areas. (Areas for diagnosis for every precept are listed below as a reference. It is likely you’ll per chance well encompass varied areas specific to your firm’s change or operations.)
For Reference: Environmental Factors
Areas to duvet inclide the firm’s efforts to minimise its environmental influence, similar to energy effectivity, energy consumption, air pollution administration, native climate switch initiatives, renewable energy utilization, waste administration, water utilization, conservation efforts, greenhouse gas emissions and carbon footprint reduction etc. For Reference: Social Factors
Areas to duvet encompass the firm’s social responsibility practices, including labor practices and human rights policies, diversity and inclusion initiatives in the group, community engagement, worker health and safety measures, community engagement and philanthropy, present chain administration and seller diversity etc. For Reference: Governance Factors
Areas to duvet encompass the firm’s company governance construction, board composition diversity and independence, govt compensation, fairness and transparency, ethics and integrity in change practices, risk administration and green disclosure practices etc. *For non-listed corporations where public recordsdata is limited, you would encompass recordsdata from connected corporations in the change. It is likely you’ll per chance salvage to clarify why you would salvage integrated the information and how it can per chance well be relevant to your client.
Section 3: Conclusion & Actionable Recommendations
College students are to give actionable options on the utilization of Martech and AI tools to present a enhance to the firm’s marketing efficiency and ESG efforts in implementing sustainable alternatives/programmes and green practices that may earnings the firm. Actionable options ought to encompass –
a) Three options with diminutive print on the actions that would quiet be taken to adopt marketing automation, exercise of AI for enhancement of promoting efficiency, and/or to take care of the firm’s efforts in ESG components b) Advertising and marketing and marketing video oStudents are to originate ONE video for a specific social media platform (college students to propose) to promote sustainable practices connected to a specific advice (one or a couple of) that you just developed in (a)
The aim viewers for this video ought to additionally be specified and justified. This video ought to be between 30 seconds minimum and a pair of minutes most and it needs to be uploaded to YouTube or an true platform as an unlisted video with public rating admission to by the utilization of hyperlink. Embody the hyperlink for your submission and make trail that the hyperlink supplies rating admission to to your supervisor. Compulsory Submission
Consult with Appendix C – Declaration on the utilization of Generative AI Tools for Assignments.
Submission Layout
Submission is in Microsoft PowerPoint Slides/Canva (converted to PDF) no longer exceeding 16 slides with minimum Font size 16 (other than the slides for Quilt Online page, Bid material Online page, References and Appendices). It is likely you’ll per chance well quiet salvage acceptable visuals in the body of your project and/or in the Appendices. Particular person Presentation (30%) College students will be required to prepare and make an oral presentation of their group’s proposal and encompass detailed mock-ups (physical representations or on-line creations) of recommendation tips. The presentation will be 20 minutes lengthy, with an extra 25 minutes of questions and answers (Q&A). The presentation will be made to a panel of lecturers, including the change client if acceptable. Every member in the community ought to lift half in the presentation and Q&A session. College students will additionally be personally assessed on their fable-telling ability, showmanship, perspective, engagement, group spirit, and resourcefulness.
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