Category: Essays
-
How Is Authenticity Used As Part Of Political Public Relations Strategy? Consider The Stylistic Features Of Authenticity, Platfo…
Political communication via social media often seeks to use ??authenticity?? as a type of political currency to influence voters ( Enli, 2015; Enli & Rosenberg, 2018; Highfield, 2017; Hobbs & Allen, 2023; McTernan, 2024) Enli, G. (2015). ??Trust Me, I Am Authentic!?? Authenticity Illusions in Social Media Politics. In The Routledge companion to social media…