INSTRUCTIONS TO STUDENTS: This Pause-of-Direction Overview paper contains 8 pages (alongside side the cover page). You are to embody the next particulars to your submission: Direction Code, Title of the ECA, SUSS PI No., Your Title, and Submission Date. Behind submission shall be subjected to the marks deduction blueprint. Please check with the Pupil Handbook for particulars. IMPORTANT NOTE ECA Submission Slash-off date: Thursday, 06 November 2025 12:00 pm ECA Submission Pointers A. What Must Be Submitted You are required to post the next THREE (3) items for marking and grading: A Represent A Video Presentation The residing of slides, transformed to PDF, upon which the video presentation relies. B. Submission Slash-off date The THREE (3) items of Represent, Video and Presentation Summary are to be submitted by 12 noon on the submission closing date. You are allowed multiple submissions till the closing date for every of the THREE(3) items. Behind submission of any of the THREE (3) items shall be subjected to markdeduction blueprint by the College. Please check with the Pupil Handbook. C – How the (3) Devices Should restful Be Submitted The Represent: post on-line to Canvas by job of TurnItIn (for plagiarism detection) The Video: post on-line to Canvas (check with Canvas T/TG/RESIT direction place of residing > Assignments > ECA_VIDEO for the step-by-step handbook on learn how to post the video) The Presentation Summary: – Post on-line to Canvas by job of TurnItIn (PPT should be transformed to PDF and submission is in PDF totally) – The PPT must contain now now not decrease than 20 words Protect some distance flung from the usage of a public WiFi connection for submitting spacious video recordsdata. For those that might perhaps per chance well almost definitely also very effectively be the usage of public wireless (WiFi) connection (e.g. SG Wireless at public areas), that you just can well stumble on a spoil in the connection when sending spacious recordsdata. D – Additional tips about file formatting are given as follows 1. Represent • Please fabricate trail that that your Microsoft Phrase doc is generated by Microsoft Phrase 2016 or higher. • The document should be saved in .docx layout. 2. Video • Consult with Canvas T/TG/RESIT direction place of residing > Assignments > ECA_VIDEO for the step-by-step handbook on learn how to post the video. • Be aware to click on on the “Post Project” button after recording/importing your video in Canvas. • Make certain that that your video is submitted by clicking on “Submission particulars” to verify the video. Click on on the “Play” button to substantiate that the submitted video can even be played. • Exhibiting your PowerPoint projection in the background is required. • Time Length: now now not decrease than 5 minutes and a most of 10 minutes. • Video can even be recorded the usage of varied recording devices and uploaded as a media file. Relish fabricate trail that that your video file conforms to these requirements: File Format: .mp4 3. Presentation Summary • Your PowerPoint presentation must contain now now not decrease than 20 words. • Please fabricate trail that that your PowerPoint presentation is transformed to PDF layout sooner than you post. • The most number of slides is ten (10). (besides for title and thanks page) • Please invent NOT download and use PowerPoint trudge invent templates from the Cyber web. E – Please be Mindful about the Following Submission in hardcopy or any varied draw now now not given in the above pointers might perhaps per chance well now now not be accredited. You invent now now not want to post any varied forms or cover sheets (e.g. originate ET3) alongside with your ECA. You are reminded that electronic transmission is now now not speedy. The community traffic would per chance be particularly heavy on the date of submission closing date and connections to the system can now now not be assured. Hence, that you just can well very effectively be urged to post your work early. Canvas will imply that you just can well post your work late however your work shall be subjected to the tag-deduction blueprint. It’s good to therefore now now not jeopardise your direction result by submitting your ECA at the final minute. It is your accountability to take a look at and fabricate trail that that your recordsdata are efficiently submitted to Canvas. F – Plagiarism and Collusion Plagiarism and collusion are sorts of cheating and are now now not acceptable in any originate in a pupil’s work, alongside side this ECA. Plagiarism and collusion are taking work completed by others or work completed alongside with others respectively and passing it off as your accept as true with. Which it is probably going you’ll well almost definitely almost definitely also steer trail of plagiarism by giving appropriate references even as you happen to use varied of us’s suggestions, words or photography (alongside side diagrams). Consult with the APA Handbook have to you like reminding about quoting and referencing. Which it is probably going you’ll well almost definitely almost definitely also steer trail of collusion by ensuring that your submission relies to your accept as true with particular person effort. The electronic submission of your ECA shall be screened by plagiarism detection instrument. For more facts about plagiarism and collusion, it’s good to check with the Pupil Handbook (Fragment 5.2.1.3). You are reminded that SUSS takes a extra special stance against plagiarism or collusion. Serious cases will in total lead to the pupil being referred to SUSS’s Pupil Disciplinary Neighborhood. For diverse cases, necessary tag penalties or expulsion from the direction shall be imposed. G – Use of Generative AI Tools (Allowed) The use of generative AI instruments is allowed for this assignment. You are expected to give honest attribution have to you employ generative AI instruments whereas completing the assignment, alongside side appropriate and self-discipline-particular quotation, a table detailing the establish of the AI instrument extinct, the draw to the usage of the instrument (e.g. what prompts were extinct), the stout output provided by the instrument, and which section of the output change into tailored for the assignment; To seize into consideration fragment 3, paragraph 3.2 and fragment 5.2, paragraph 2A.1 (Viva Voce) of the Pupil Handbook; The College has the honest to exercise the viva voce chance to construct up out the authorship of a pupil’s submission have to there be life like grounds to suspect that the submission might perhaps per chance well almost definitely also now now not be entirely the pupil’s accept as true with work. For more particulars on tutorial integrity and steering on to blame use of generative AI instruments in assignments, please check with the TLC online page for more particulars; The College will continue to review the use of generative AI instruments primarily based on solutions and in light of traits in AI and associated applied sciences. (Rotund marks: 100) Fragment A (50 marks) Answer all questions about this fragment. Quiz 1 Startups face the narrate of rising their mark presence whereas operating inner runt sources. Exclaim material draw plays a necessary characteristic in building target market consciousness and engagement, especially staunch thru rising platforms esteem TikTok and Instagram. On this assignment, you will act as a junior advise material strategist for ONE (1) of the next Singapore-primarily based startups: Doctor Any place GetGo YouTrip Please make a choice ONE (1) mark and total the next questions: Analyse the mark’s TikTok process over the past 30 days. Per views or engagement, establish: The tip-performing video The lowest-performing video Construct a structured motive for the efficiency variance (Which it is probably going you’ll well almost definitely almost definitely also seize into consideration parts similar to advise material topic, layout, storytelling tactics, hook, timing, target market relevance, and platform algorithm alignment and many others.) (10 marks) Quiz 2 Illustrate two (2) concrete suggestions for repurposing the beforehand acknowledged topperforming TikTok advise material into varied codecs or platforms (e.g., Instagram Reels, weblog posts, electronic mail campaigns and many others.). Present how these fresh variations can delay advise material lifecycle and attain varied segments. (10 marks) Quiz 3 Startups want stable high-of-funnel (TOFU) advise material to force mark discovery and consciousness. Construct an Instagram advise material calendar for Week 1 & 2 of December 2025 and fabricate trail that alignment with the startup’s mark identification and target market behaviour, alongside side: Publishing dates Themes/targets of every post A transient description of every advise material portion (e.g., visual model, layout, tone, supposed circulate) Urged advise material model (reel, infographic, and many others.) (15 marks) Quiz 4 Make a choice one (1) portion of Instagram advise material from the mark that you just imagine shall be improved for better engagement. Educate usability principles to analyze the post. Construct a revised sample Instagram post, with a rationale describing how every trade improves user experience and engagement. (15 marks) Fragment B (30 marks) Answer all questions about this fragment. Quiz 5 As a junior advise material strategist, your subsequent project is to summarise your findings from Q1 to Q4 and put together a video presentation to the advertising and marketing lead (most 10 minutes). Please indicate that the next aspects shall be evaluated for your video presentation: Exclaim material Relevance: The extent to which the presentation addresses all aspects of the questions. Converse Readability and Hobble: Determined articulation and appropriate mosey of speech. Visual Engagement: Use of body language and behold contact to have interaction the target market. Professionalism: Total presentation professionalism, alongside side attire and demeanor. Audio-Visual Quality: Quality of the video’s sound, lighting fixtures, and adorning. (30 marks) Fragment C (20 marks) Answer all questions about this fragment. Quiz 6 Put together a residing of presentation slides (no bigger than 10 pages) upon which the video presentation relies (besides for title and thanks page; PDF version). Please indicate that the next aspects shall be evaluated for your slides: Exclaim material Relevance: Slides advise material relevance to the video presentation. Visual Allure: Total lovely enchantment and professionalism of trudge invent. Readability: Use of appropriate fonts, colors, and spacing for easy reading. Multimedia Substances: Integration of multimedia parts similar to associated photography, charts, graphs, and movies to enrich the textual advise material. (20 marks) —– END OF ECA PAPER —–
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