For this project, assume that you just are phase of the market research team that performed the research described within the Case 20: “HBO Max.” You are responsible for reporting the records to the senior administration community responsible for HBO Max. Salvage a 10-12-recede PowerPoint presentation with not much less than 100 words of speaker’s notes per recede. Contend with the following questions:
What insights does a pockets allocation rule means present which may well per chance be not on hand by means of outdated measures designed to gauge customer pleasure (e.g., NPS, customer pleasure)?
What make the records reported within the case glimpse hiss you about the alternatives and challenges for HBO Max as it competes within the video streaming market?
Why is it major that a KPI must agree with a ambitious linkage to industry outcomes?
Why is fragment of streaming major despite the truth that the period of time a consumer accesses the provider does circuitously influence income?
Exhaust your presentation to pitch your solutions for bettering HBO Max consistent with the case glimpse outcomes and extra most up-to-date files about the opponents within the video streaming market. Determine most up-to-date market or technology dispositions.
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