Overview
\nIn this assignment, you will focus on creating the marketing plan for your business. Your chosen company will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year.
\nBe sure to follow the guidelines below.<\/p>\n
Use the template below to complete this assignment:<\/p>\n
Reminders
\nYou are not starting this assignment from scratch. You have already worked on these sections of your business plan in the weekly discussions:
\nTarget Market (Week 3 discussion).
\nMarketing Vehicles \u2013 included on assignment template.
\nYou will revise the target market description and marketing vehicles based on the feedback you received in the discussion thread and any changes you want to make to your business plan.
\nMarketing Plan
\nIn MS Word, write the 3\u20135 page marketing plan and sales strategy section of your business plan, in which you:
\nComplete the company\u2019s target market description you developed in the Week 3 Discussion based on the instructor\u2019s feedback.
\nBe sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.<\/p>\n
Assess the company\u2019s top 3 competitors.
\nThe assessment needs to include a brief description of the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola\u2019s fruit juice product? Or its cola product?<\/p>\n
Develop a plan that includes how you compare your business to your competitors currently and how you will differentiate yourself from the competition in the future.
\nHow will you stand out and why?<\/p>\n
Outline the company\u2019s value proposition.
\nThe value proposition tells your customers why they want to do business with you.<\/p>\n
Detail the marketing vehicles you will use to build your chosen company brand.
\nProvide a rationale for selecting the vehicles and why you believe they will be effective in promoting your business.
\nInsert the final version of the marketing vehicles table adjusted per the feedback received from the Week 4 Discussion.<\/p>\n
Have a similar assignment? “Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results.”<\/p>\n","protected":false},"excerpt":{"rendered":"
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