{"id":30399,"date":"2026-04-21T02:00:45","date_gmt":"2026-04-21T02:00:45","guid":{"rendered":"https:\/\/academicwritersbay.com\/solutions\/mrktg101-person-suppose-2-segmentation-focusing-on-positioning-stp-suppose-25-of-remaining-grade-due-friday-24-april-2026-1159-pm-nzt-this-file-builds-to-your-first-file-5cs-diagno\/"},"modified":"2026-04-21T02:00:45","modified_gmt":"2026-04-21T02:00:45","slug":"mrktg101-person-suppose-2-segmentation-focusing-on-positioning-stp-suppose-25-of-remaining-grade-due-friday-24-april-2026-1159-pm-nzt-this-file-builds-to-your-first-file-5cs-diagno","status":"publish","type":"post","link":"https:\/\/academicwritersbay.com\/solutions\/mrktg101-person-suppose-2-segmentation-focusing-on-positioning-stp-suppose-25-of-remaining-grade-due-friday-24-april-2026-1159-pm-nzt-this-file-builds-to-your-first-file-5cs-diagno\/","title":{"rendered":"MRKTG101 Person Suppose 2 Segmentation, Focusing on & Positioning (STP)\u00a0Suppose 25% of Remaining Grade Due:\u00a0Friday, 24 April 2026, 11:59 PM NZT This file builds to your first file (5Cs Diagnosis) and require"},"content":{"rendered":"

<\/p>\n\n\n\n
MRKTG101 Fundamentals of Winning Advertising and marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

MRKTG101 Person Suppose 2<\/strong><\/h2>\n

Segmentation, Focusing on & Positioning (STP)\u00a0Suppose<\/strong><\/p>\n

25% of Remaining Grade<\/strong><\/p>\n

Due:\u00a0Friday, 24 April 2026, 11:59 PM NZT<\/strong><\/p>\n

This file builds to your first file (5Cs Diagnosis) and requires you to habits a Segmentation, Focusing on, and Positioning (STP) analysis<\/strong> to your product idea.<\/p>\n

Whereas it’s seemingly you’ll perhaps perhaps also merely continue with the the same product idea from your first file, you can even merely opt a brand recent idea<\/strong> if desired. Whereas you happen to reuse your product idea from your first file and it bought a uncomfortable grade, it’s seemingly you’ll perhaps perhaps also merely have to alter it to raised meet trouble\/create capabilities. No extensions will be given within the occasion you feel sorry about your preliminary product want.<\/p>\n

Physical merchandise are preferable, nonetheless it’s seemingly you’ll perhaps perhaps decide to market an intangible product (e.g., an app or skills) or a provider.<\/p>\n

Please post your file <\/strong>(Microsoft Be aware Suppose or pdf) thru Moodle, under \u201cWK08 Project 2: STP Suppose \u2013 25%\u201d by Friday, 24 April at 11:59pm NZT. <\/strong><\/p>\n

Existing: <\/strong>College students who fail to post their file to Moodle on time will be penalised as per the lateness penalty indicated on the paper outline.<\/p>\n

Your grade and methods will be released on Moodle two weeks<\/strong> after the due date.<\/p>\n

Learning Dreams<\/strong><\/h3>\n
    \n
  1. Construct experience the usage of STP analysis in a Unusual Zealand enterprise context<\/li>\n
  2. Practice forming charts\/graphs of recordsdata that precise now pork up your arguments<\/li>\n
  3. Suppose sturdy writing, APA 7th<\/sup>, and presentation abilities<\/li>\n<\/ol>\n

    Your Process<\/strong><\/h2>\n

    It’s seemingly you’ll perhaps write a maximum 6-online page proposal<\/strong> (other than references) presenting a STP analysis<\/strong> to your Unusual Product idea<\/strong>. Your file can even merely calm be structured with clear fraction headings\/subheadings<\/strong> and embrace concise, well-organised relate<\/strong>, equivalent to thru the usage of bullet capabilities the establish acceptable. Focal level to your product idea <\/strong>NOT a Unusual Zealand trace\/company.<\/p>\n

    References can even merely calm be placed on a separate seventh online page and formatted in step with APA 7th<\/sup> version.<\/p>\n

    Exhaust 1.5 line spacing and a 12pt font, with an clear-slash-to-read typeface equivalent to Cases Unusual Roman.<\/p>\n

    Your file can even merely calm duvet the next under every heading:<\/p>\n

    1. Product Thought<\/strong><\/h3>\n
      \n
    • Advise a trace title<\/strong> to your product.<\/li>\n
    • Suppose the product <\/strong>in one sentence<\/strong>.<\/li>\n
    • Clearly account for the trouble level<\/strong> it solves in 1-2 sentences<\/strong>.<\/li>\n<\/ul>\n

      2. Unusual Zealand Total Market Definition<\/strong><\/h3>\n
        \n
      • Define the Unusual Zealand market<\/strong> the usage of demographics, geography, and general behaviours<\/strong>.<\/li>\n
      • This fraction is ready the total market<\/strong>, now now not correct your product\u2019s market.<\/li>\n
      • Exhaust secondary statistical records<\/strong> (e.g., Stats NZ, commerce experiences).<\/li>\n<\/ul>\n

        3. Definition of Two Doubtless NZ Market Segments<\/strong><\/h3>\n
          \n
        • Establish two clear market segments<\/strong> that can even face the difficulty level your corporation idea addresses.<\/li>\n
        • Give every section a title<\/strong>.<\/li>\n
        • Exhaust earnings ranges<\/strong>, age groups<\/strong>, gender ratio<\/strong>, family style<\/strong>, areas<\/strong>, and user behaviour records<\/strong>.<\/li>\n
        • Display mask segments in comparison to the total NZ market<\/strong> (percentages, median variations, or visual charts).<\/li>\n<\/ul>\n

          4. Indispensable Aim Market Resolution<\/strong><\/h3>\n
            \n
          • Decide one of the 2 segments<\/strong> as your main target market<\/strong>.<\/li>\n
          • Justify your selection per:\n
              \n
            • Identifiability<\/strong> \u2013 Can this community be simply defined per demographics\/behaviour?<\/li>\n
            • Sufficiency<\/strong> \u2013 Is the community tidy enough and financially able to supporting your corporation?<\/li>\n
            • Stability<\/strong> \u2013 Will this community live relevant over time?<\/li>\n
            • Accessibility<\/strong> \u2013 Can you reach this community successfully thru marketing and distribution?<\/li>\n<\/ul>\n<\/li>\n
            • Exhaust statistics, areas, and marketing\/distribution foremost capabilities<\/strong> the establish mandatory.<\/li>\n<\/ul>\n

              5. Indispensable Positioning for Your Thought<\/strong><\/h3>\n
                \n
              • Write a clear positioning insist<\/strong> the usage of the next format:
                \u201c[MY NEW PRODUCT] is the most [UNIQUE ADVANTAGE] within the [DEFINED MARKET FOR PRODUCT] because [REASON].\u201d<\/strong><\/li>\n
              • Fabricate a positioning chart\/perceptual map <\/strong>comparing your trace to opponents per key capabilities of differentiation.<\/li>\n<\/ul>\n

                6. Charts, Records Exhaust & Referencing<\/strong><\/h3>\n
                  \n
                • Consist of no now now not as a lot as two customary charts<\/strong> presenting key records.<\/li>\n
                • Charts must delight in:\n
                    \n
                  • Descriptive titles<\/strong><\/li>\n
                  • Axis labels<\/strong><\/li>\n
                  • Well cited records sources<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                    7. Writing & Presentation<\/strong><\/h3>\n
                      \n
                    • Official building<\/strong> (clear subheadings, bullet capabilities, readable layout).<\/li>\n
                    • Concise, right writing<\/strong> (retain faraway from long paragraphs or unnecessary filler text).<\/li>\n
                    • No grammar\/spelling errors<\/strong>.<\/li>\n
                    • No screenshots or copied charts<\/strong>.<\/li>\n
                    • Doesn’t exceed 6 pages (other than reference online page).<\/strong><\/li>\n<\/ul>\n

                      Writing Style and Presentation<\/strong><\/h2>\n

                      Construct certain your file has clear, authentic writing<\/strong> (well-structured, concise, ultimate grammar), is well-formatted<\/strong> (makes use of subheadings, bullet capabilities, readable font, consistent layout, & APA 7th<\/sup>), and is a maximum of 6 pages<\/strong> (other than references).<\/p>\n

                      Worth<\/strong><\/h2>\n

                      25%<\/strong> of your overall grade.<\/p>\n

                      MRKTG101 Person Suppose 2 Requirements<\/strong><\/h3>\n

                      <\/p>\n\n\n\n\n\n\n\n\n\n\n
                      Requirements<\/strong><\/td>\nUnsatisfactory(D)<\/strong><\/td>\nOrganising<\/strong>
                      (C)<\/strong><\/td>\n                      		Proficient<\/strong>
                      (B)<\/strong><\/td>\n                      		Very ultimate<\/strong>
                      (A)<\/strong><\/td>\n                      		Rating<\/strong><\/td>\n<\/tr>\n
                      Unusual Product Thought<\/strong>
                      (10)<\/strong><\/td>\n                      		No recent product idea offered OR unclear.<\/td>\nPrimary recent product description nonetheless lacks clarity on trouble capabilities.<\/td>\nPositive recent product idea with some link to present user trouble capabilities.<\/td>\nConcise, well-explained recent product idea that precise now addresses a present user difficulty.<\/td>\n\/10<\/td>\n<\/tr>\n
                      NZ Total Market Definition (10)<\/strong><\/td>\nNo macro-atmosphere analysis OR inappropriate factors.<\/td>\nSome relevant demographic\/geographic factors nonetheless missing key ones.<\/td>\nCovers most <\/span>relevant<\/strong> <\/span>NZ market factors the usage of secondary records.<\/td>\nComprehensive, focused, and well-explained market overview with most attention-grabbing relevant factors.<\/td>\n\/10<\/td>\n<\/tr>\n
                      Definition of Two Market Segments (15)<\/strong><\/td>\nNo section fraction OR missing key parts.<\/td>\nOne section defined OR missing earnings\/ behavioral records.<\/td>\nTwo segments incorporated nonetheless missing <\/span>one<\/strong> <\/span>key component (earnings, role, habits, etc.).<\/td>\nTwo well-defined segments with clear records comparison to total NZ market.<\/td>\n\/15<\/td>\n<\/tr>\n
                      Indispensable Aim Market Resolution (15)<\/strong><\/td>\nNo target market fraction OR lacks justification.<\/td>\nAim market acknowledged nonetheless lacks clear reasoning.<\/td>\nIdentifiability, sufficiency, steadiness, and accessibility explained nonetheless missing detail.<\/td>\nAim market is clearly justified with sturdy use of recordsdata\/statistics.<\/td>\n\/15<\/td>\n<\/tr>\n
                      Indispensable Positioning (15)<\/strong><\/td>\nNo positioning insist OR chart.<\/td>\nAssertion exists nonetheless does now now not note format OR chart is missing.<\/td>\nPositioning insist and chart exist, nonetheless the reasoning is unclear.<\/td>\nWell-structured positioning insist with a logical, well-explained positioning chart.<\/td>\n\/15<\/td>\n<\/tr>\n
                      Charts & Records Exhaust (15)<\/strong><\/td>\nNo charts OR missing records sources.<\/td>\nCharts incorporated nonetheless missing <\/span>one<\/strong> <\/span>of: title, axis labels, or source quotation.<\/td>\nCharts incorporated with fleshy formatting nonetheless would possibly be more insightful.<\/td>\nCharts are well-designed, insightful, and totally sourced.<\/td>\n\/15<\/td>\n<\/tr>\n
                      Writing, APA & Presentation (20)<\/strong><\/td>\nWretched building OR vulgar spelling\/ grammar\/ APA factors.<\/td>\nMinor spelling\/ grammar\/ APA factors OR lacks clear layout.<\/td>\nWell-structured, authentic format with minor enhancements wanted.<\/td>\nProfessionally written, well-organised, concise, and grammatically flawless.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      <\/p>\n","protected":false},"excerpt":{"rendered":"

                      MRKTG101 Fundamentals of Winning Advertising and marketing MRKTG101 Person Suppose 2 Segmentation, Focusing on & Positioning (STP)\u00a0Suppose 25% of Remaining Grade Due:\u00a0Friday, 24 April 2026, 11:59 PM NZT This file builds to your first file (5Cs Diagnosis) and requires you to habits a Segmentation, Focusing on, and Positioning (STP) analysis to your product idea. Whereas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30399","post","type-post","status-publish","format-standard","hentry","category-solutions"],"_links":{"self":[{"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/posts\/30399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/comments?post=30399"}],"version-history":[{"count":0,"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/posts\/30399\/revisions"}],"wp:attachment":[{"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/media?parent=30399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/categories?post=30399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academicwritersbay.com\/solutions\/wp-json\/wp\/v2\/tags?post=30399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}