You are a most modern graduate, working in the selling team of a a hit replace. You trust been tasked by your marketing director to beef up an internationalization mission. The mission is to name a most appealing original commute order to raise sales and exports. The spend of your recordsdata of Marketing and marketing All the method in which by strategy of Cultures, present a scoping presentation that indicates a potential commute order country. The duty is to create a 5 minute pitch that informs the selling director of a potential commute order country. You might want to well presumably settle to manufacture the presentation head to transfer or as a recorded presentation.
It is recommended that the following building is feeble for the presentation:
· Introduce the pitch and your order (10%)
· Keep why now we must comprehend culture right by strategy of internationalisation (10%)
Bring an clarification (and subsequently affirm a determined working out) of the role, purpose, fee and relevance to any organisation of conducting an diagnosis of the foreign culture and foreign replace ambiance.
Word count: roughly 200 words (1 min)
· Determine and clarify a most appealing culture framework. The spend of this framework, create and level to an in-depth description of the culture of your commute order country. (40%)
Word count: roughly 800 words (3 minutes)
Exercise a framework that has been discussed at school to heinous your diagnosis. Exercise graphics and illustrations as aids to demonstrating your level of maintain succinctly. Creativity and readability are necessary to a high grade. Therefore prioritise the factors most connected and inclined to trust an affect in your company.
· Originate your presentation by demonstrating severe cultural variations that could maybe moreover just trust an affect in your company working on this original country (30%)
Exercise rotten cultural diagnosis frameworks to aid picture the main variations in culture that could maybe moreover just trust an affect in your product or provider
Word count: roughly 500 words. (2mins)
· Quality and references (20%)
Your presentation will likely be judges on its total affect, readability and creativity, suggestions clearly evidencing an appreciation of cultural theories; and appropriate Harvard fashion citing and referencing solutions and protocols. Encompass a list of sources with your presentation.
Exercise visible aids and level to in your possess fashion.
Exercise 3 or 4 bullet factors on every slide, and add any extra text into your presentation notes if desired. Be particular the supplied slides are now not overly wordy (written text in verbatim speech layout)
Originate 5 to 7 slides in the starting which is able to be supplied. Those will likely be a summary of the whole presentation.
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