(Mt) – Harrisburg University of Science and Technology Marketing Cartoons Essay

Find attached work. Please let me know if everything is ok. I will be happy to help with more assignments in the future. Thank you. Goodbye for now.Running head: MARKETING USING CARTOONSMarketing Using CartoonsName:Institution:1MARKETING USING CARTOONS21. Coca-Cola’s 2019 super bowl ‘A coke is a coke’In this ad, Coca Cola employed the use of cartoons to reach their audiences and telltheir stories. This advert contains different appealing messages such as “You are thesame as me” “Together is beautiful too” “Difference is beautiful” to convince theaudience just how amazing coca cola drinks are for an individual. The advert representsCoca Cola celebrating how a simple drink of coke can bring individuals together andenable them to share a significant bond of compassion. The commercial featuresanimations that heavily incline on color shades of red, black, white, and brown. Theuse of different bright colors was right for the animated advert, and could create a senseof brand recall among the customers and viewers. As millions of people gather aroundtheir screens as families and friends, Coca Cola reminds them in a one minuteanimated ad that differences and togetherness are beautiful. Additionally, the companyutilized several channels to reach the audience including TV commercials, blogs, socialmedia, contests and BTL strategies such as billboards. However, the most effectivestep was mentioning #shareacoke in each bottle as this pursued users to share bottlesbearing their names on Facebook and Twitter. The ad shows all sorts of animatedMARKETING USING CARTOONS3people enjoying a coke drink in multiple situations as different voices recite the lines thatcenter along diversity and inclusion and how to drink coke in general. The use ofcartoons in this commercial is not only appealing to customers, but also it promotes theact of togetherness.2. Oscar For youOscar ‘For you’ is an insurance advert that features animated creatures in the marketingof Oscar insurance. Insurance is not easy task, and when one thinks about it, they getlazy and want to instead stay in bed. However, the ‘Oscar for you’ advert brings a newidea on the table by employing cartoons in their ad to convince the audience that healthinsurance at Oscar Company is the best option. The commercial breaks the monotonyregarding all the stereotypes and advertising that establishes that health insurance isabout illnesses. Consequently, In order to create a cohesive marketing strategy, thecompany integrated these strategies into marketing campaigns in three main ways.First, they were able to connect with their consumers at a personal level. This wasachieved by designing the campaign in such a way that it encouraged personalization ina prospective way. The thirty-minute commercial demonstrates a remarkable transitionfrom what other health insurances showcases and how the process can be a freeMARKETING USING CARTOONS4hassle with Oscar insurance. The use of cartoon in the ad is insanely hilarious and cute,and it can easily wow customers. The application of sounds and music has added tothe appealing nature of this ad such that it can make a viewer glued to the ad and takingthe necessary steps to take the Oscar health insura…

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