(Q) Alternative Competitive Advantage

Step 1. Watch the following two videos that are provided in this assignment.
Video 1: Alternative Competitive Advantage (Link to the video)This video discusses the three types of competitive advantages that organizations can adopt tocompete with other companies in the market. A competitive advantage can be viewed assomething that makes a company’s product or service superior to those of other companies in themarket. Through watching this video, try to understand that multiple companies in a given marketcan be equally successful by utilizing different types of competitive advantages.
Video 2: Zappos Strategic HR (Link to the video)This video discusses the competitive advantage of Zappos (i.e., top-tier customer service), theculture that is required to maintain the competitive advantage (i.e., fun culture), and how HRMpractices (e.g., recruiting and selection practices) can help the company to build the requiredculture.
Step 2. Provide your initial response. (25 points)You have just won a lottery. The prize amount is 10 million dollars (after tax). After some consideration,you have decided to quit your current job and start a business in Killeen, TX. Answer the following fivequestions.Q1) What business will you start in Killeen, TX? Discussion #22Q2) What will be your company’s competitive advantage? Or why will the customers choose yourproduct or services over those of other companies in the market? (In the case of Zappos, thecompetitive advantage was providing top-tier customer service.)Q3) For your business, which employee group is the most critical in delivering the competitiveadvantage? (In the case of Zappos, this would be the customer service representatives since theyare the employees who are actually delivering top-tier customer service.)Q4) For the critical employee group to appropriately deliver the competitive advantage, what arethe knowledge and skills that the employees need to possess, behaviors that they need to engagein, or the culture that needs to be established? (In the case of Zappos, this was building a “funculture.”)Q5) What are some HRM practices (e.g., selection, training, performance appraisal, andcompensation) that you may adopt to foster the knowledge, skills, behaviors, and culture thatwere identified in Q4? (In the case of Zappos, the company only selected job candidates who are agood fit with its fun culture. But let’s not only focus on the selection practices in answering thisquestion.)Note. Your answers to Q1, Q2, and Q3 should be short (less than half of the total initial post). Youranswers to Q4 and Q5 should be long (more than half of the total initial post). 

understudies. Given the expected worth of such figures propelling scholastic achievement and hence impacting results like maintenance, wearing down, and graduation rates, research is justified as it might give understanding into non-mental techniques that could be of possible benefit to this populace (Lamm, 2000) . Part I: INTRODUCTION TO THE STUDY Introduction The country is encountering a basic lack of medical care suppliers, a deficiency that is supposed to increment in the following five years, similarly as the biggest populace in our country’s set of experiences arrives at the age when expanded clinical consideration is essential (Pike, 2002). Staffing of emergency clinics, centers, and nursing homes is more basic than any time in recent memory as the enormous quantities of ‘people born after WW2’s start to understand the requirement for more continuous clinical mediation and long haul care. Interest in turning into a medical caretaker has disappeared as of late, presumably because of the historical bac>
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