CASE PREVIEW: Vivendi is a good example (but an ancient one) of a French company that grows through diversification. We will use this case to examine the multi-year diversification program, including what went well and what did not. INSTRUCTIONS: 2 page essay, Double spaced, 12-point font, Times New Roman, and answer ALL questions in essay format. ABSOLUTELY NO outside sources other than the ones provided that I have attached for you. ABSOLUTELY NO googling and incorporating any additional outside research into this 2 page essay, ONLY the provided file attachments ay be used in answering the questions in this essay. No plagiarism. Essay should reflect business writing style. …… THREE (3) questions total to be answered within the 2 page case essay. FIRST, read ALL of the files I have provided, which is ALL of the Chapter 10 snapshots AND ALL of the Chapter 11 snapshots, in order to understand the class topics and frameworks that MUST be applied into the 2 page case write-up answer all THREE (3) of the questions in regards to the case “Vivendi”. The “Vivendi Case” is attached as well as ALL of the Chapter 10 AND Chapter 11 snapshots. Please read the Vivendi case in its entirety, as well as both Chapter 10 AND Chapter 11, so that you can then apply all of the frameworks / topics / information mentioned in BOTH chapters into answering the THREE (3) questions about the Vivendi case. Please provide examples from BOTH the Chapter 10 & 11 frameworks, as well as examples or facts mentioned in the Vivendi case. MUST answer ALL THREE (3) questions provided below……3 QUESTIONS for the Vivendi: Revitalizing a French Conglomerate:
1) Did Vivendi have a successful corporate strategy under CEO Guy Dejouany? Why was this strategy successful or not successful? 2) How has Vivendi’s strategy changed under CEO Jean-Marie Messier? Why did Messier change the strategy? Do you think this new strategy will be successful? Why? 3) Has being a French company affected Messier’s strategic options?
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