(Mt) – Discussion (250 words)

Park University Unit 7 Social Responsibility and Consumer Value Paper

Park University Unit 7 Social Responsibility and Consumer Value Paper

​Module 3 – Case AssignmentSTRATEGIC CHOICES
Module 3 – Case Assignment STRATEGIC CHOICES Assignment Overview The Case in this course is an ongoing exercise, …

​Module 3 – Case AssignmentSTRATEGIC CHOICES
Module 3 – Case Assignment STRATEGIC CHOICES Assignment Overview The Case in this course is an ongoing exercise, meaning that we will continue to review one company over the course of our four modules. In Module 3, we will be conducting a strategic analysis of Pepsico. Specifically, the Module 3 Case requires that you identify the primary business strategy employed by Pepsico. You will also be providing a critical, written analysis evaluating that strategy in the context of the strengths, weaknesses, opportunities, and threats you identified in Module 2. Required Reading Refer to the required and optional readings related to strategic choices, the theme of Module 3. Case Assignment In a 6- to 8-page paper, respond to the following: Which of the four generic (Porter) strategies does Pepsico follow, and how do you know?Integrate the strategy you have identified above with the strengths, weaknesses, opportunities, and threats you identified in Module 2 (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as “strategic choices”). Do Pepsico’s strategic choices align with the firm’s generic strategy? If not, what are the specific points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. As the MBA, it is your job to uncover the discrepancies and problems.How can Pepsico leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.Complete the paper by commenting on how your view of Pepsico’s vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the company’s vision, mission, or values statements, or to any of its goals/objectives? 5. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico’s consultant. This is a professional document. Follow the format below: Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.htmlIntroduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.Main Body: The “meat” of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.Conclusion: Summarize your paper in light of your thesis statement. Assignment Expectations Your paper will be evaluated using the grading rubric. Tips and Suggestions Business school case-study assignments are meant to offer practice opportunities for future business people who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, as long as your position is well defended.Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.Include a cover page and reference page, in addition to the 6-8 pages of analysis described above, APA Citation.Include section headings as appropriate.Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have “borrowed” or paraphrased from other sources.Follow Trident Guidelines for Well-Written Papers.(see attached)

BUS 100 Strayer University Marketing Analysis Project
question 1: productBackground information needed to answer Question #1: Below are three different vehicles that each have …

BUS 100 Strayer University Marketing Analysis Project
question 1: productBackground information needed to answer Question #1: Below are three different vehicles that each have unique features. Review those features and to determine which vehicle would sell the most based on the Customer Profile highlighted below. PRODUCT DESCRIPTIONS Vehicle 1 Car Providing the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience. MPG: 28 city/ 40 highway / 32 combined Passengers: 5 Safety Rating: Fair Warranty: 3 year/ 36k miles Price: $20,000.00 ($325 per month w/2k down) Lease Cost: $180 per month / $1800 down payment Vehicle 2 Minivan With its ability to haul all of your family and friends, you’ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn’t stop there with rear seats that fold into the floor giving in class leading cargo space. MPG: 24 city/ 35 highway/ 28 combined Passengers: 7 Safety Rating: Best Warranty: 10 year/ 100k miles Price: $25,000.00 ($415 per month w/2k down) Lease Cost: $200 per month / no money down special offer Vehicle 3 Truck With maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze. MPG: 12 city/ 18 highway/ 15 combined Passengers: 5 Safety Rating: Poor Warranty: 5yr/60k miles Price: $40,000.00 ($685 per month w/2k down) Lease Cost: $500 per month/ $2500 down payment CUSTOMER PROFILE: 70% are couples with 3 children.Age: 28–48.Income: 70,000 per household.90% of target market live 30 miles from work.80% need some cargo space for travel and house projects.65% are concerned about gas mileage.70% consider safety a top priority.85% prefer long warranties. Question 2: financial optionsBackground information needed to answer Question #2: Based on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1. Question 3: promotions Background information needed to answer Question #3: Below are three recommended advertisements for the vehicle options in Question #1, including a special deal promotion, for the vehicle that is expected to sell the best.Review and based on the vehicle descriptions, determine which promotional activity will sell the most vehicles. POTENTIAL PROMOTIONAL OFFERS Promotion 1: Free extended warranty with purchase Promotion 2: First oil change and tire rotation free Promotion 3: Free car washes for a year question 4: pricing Background information needed to answer Question #4: Review the pricing options available for each of the vehicles below.Also review the Manufacturer Suggested Retail Price of the vehicle as you review the best price mix for all three vehicles. PRICING OPTIONS Price Mix 1: Base Sale Price: $19,500 Mid-tier Sale Price: $24,550 Fully-Loaded Sale Price: $34,999 Price Mix 2: Base Sale Price: $20,000 Mid-tier Sale Price: $25,000 Fully-Loaded Sale Price: $30,000 Price Mix 3: Base Sale Price: $22,000 Mid-tier Sale Price: $24,000 Fully-Loaded Sale Price: $28,999 PRODUCT DESCRIPTIONS Vehicle 1 Car Providing the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience. MPG: 28 city/ 40 highway / 32 combined Passengers: 5 Safety Rating: Fair Warranty: 3 year/ 36k miles Price: $20,000.00 ($325 per month w/2k down) Lease Cost: $180 per month / $1800 down payment Vehicle 2 Minivan With its ability to haul all of your family and friends, you’ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn’t stop there with rear seats that fold into the floor giving in class leading cargo space. MPG: 24 city/ 35 highway/ 28 combined Passengers: 7 Safety Rating: Best Warranty: 10 year/ 100k miles Price: $25,000.00 ($415 per month w/2k down) Lease Cost: $200 per month / no money down special offer Vehicle 3 Truck With maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze. MPG: 12 city/ 18 highway/ 15 combined Passengers: 5 Safety Rating: Poor Warranty: 5yr/60k miles Price: $40,000.00 ($685 per month w/2k down) Lease Cost: $500 per month/ $2500 down payment question 5: branding Background information needed to answer Question #5: The company that makes the vehicle you selected is looking to rebrand the vehicle. They have asked for your input on possible brands ideas. Read the information below summarizing the vision for each Brand Direction. Brand Direction 1: Fantasy Car of Your Dreams Represents car fanatics that travel around the country attending car meets and get-togethers, races, and other competitions. Brand Direction 2: Fun for the Whole Family Inspired by the ultimate family experience, taking road trips, and sightseeing. question 6: sales pitch Background information needed to answer Question #6: A great sales pitch has five components: introduction, problem, solution, objections, call to action. Review the 5 components of a successful sales pitch. Step 1 – Introduction A good sales pitch quickly introduces the reason the customer should give you their attention. Consider starting with something that grabs both their heart and mind, like a surprising fact or a relatable story. Step 2 – Problem Once you have the customer’s attention, show that you understand the problem they are facing, one that your product can solve. Take some time to acknowledge the problem and talk about how well you understand the opportunity or challenge the customer needs a solution for. Step 3 – Solution Once you’ve outlined the problem, it’s time to introduce the solution. This is where you talk about how the company’s product or service will address the problem the customer is facing. Make sure to describe the key features of the product and talk about how they will help the customer. Step 4 – Objections It’s important to anticipate reasons why a customer might object to purchasing the product. If the product is expensive, for example, you might acknowledge the high cost while also explaining why it’s justified given the quality of the product or its innovative features. Step 5 – Call to Action Having introduced the product, spoken about the problem, described the solution and addressed any objections, you’ve probably got the customer right where you want them. At this point, you need to give them a clear call to action. Be direct and make it easy for them to say yes. Invite them to purchase the product or offer them a free trial of the product.

4 pages

25926748 Marketing Analysis Assignment 3 1
Based on the information provided for each vehicle and the needs and wants of the individuals in the customer profile, rec …

25926748 Marketing Analysis Assignment 3 1
Based on the information provided for each vehicle and the needs and wants of the individuals in the customer profile, recommend the vehicle that will …

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