(Mt) – MGT 321 SEU Saudi Company Operating in a GCC Report

Hello,The final answer has been uploaded.Good luck for now and do remeber to invite me for the future questions. :)Report Writing Almarai (Outline)IntroductionSWOT AnalysisExternal and Internal Environment of AlmaraiPolitical, Economic, Cultural and Legal ChallengesConclusionReferences1REPORT WRITING ALMARAINameAssignmentCourseInstructorDateREPORT WRITING ALMARAI2IntroductionAlmarai is the Saudi based company; headquarter is located in Riyadh. The company wasfounded in 1977 by HH Prince Sultan bin Mohammed bin Saud Al Kabeer. Under his guidanceand support, various agricultural projects were initiated to achieve his vision. Preliminary withfresh milk products and leban processing, the degree and scope of these initiatives rapidlyexpended to integrate state of the art milk processing plants and modern dairy farming.Currently, the company is leading in South Asia in dairy and poultry related products. Thebrands of the company include Almarai, Alyoum, L’usine, 7Days, Nura, NuraMana, Nuralac,Nurababy, and Nuralac plus SureGlow. The Almarai is engaged in the manufacturing anddistribution of multiple products line, which includes Dairy liquids, Foods, juices, yogurts, anddesserts. The total numbers of employees are, 42,382 and the revenue of Almarai for the firstquarter of 2020 amounted to SAR 3592.4 million, previously in the first quarter of 2019, it wasSAR 3308.9 million. Almarai Company has invested so much in its versatile product range anddistribution network. The Almarai Company is operating in the GCC with the availability ofentire product segments.The products, including dairy, juices, food items, yogurts, and desserts, are available inthe United Arab Emirates. The UAE has a high demand for Almarai products. The UAE ismostly crowded with people from different countries due to its vast tourism sector.SWOT AnalysisStrengths•A strong brand in the region and excellent quality products in the region.•Leading the market in the dairy product segments in the GCC region.REPORT WRITING ALMARAI3•Almarai is having one of the most reliable distribution network systems.•The Almarai Company has a good advantage of the climate of the region; the weather inthe area relatively remains high, and during the period the demand for dairy, liquid, andjuices products remains sky-high.Weaknesses•Due to the imported raw materials imported from the different countries of the world, theoperating cost of the Almarai is getting up and forcing high prices.•The company is mostly depending on its dairy and juices products segment and not verymuch keen to expand poultry and infant nutrition.•The company is highly dependent on imported raw materials, imported from differentparts of the world.•Even though the company is leading in the region but still spending was less than thecompetitors in its research and development segment.•The company’s representative in the legal matter is weak, and the legal force is lesseducated.Opportunities•The world is speedily shifting towards the online system, and the Almarai has anexcellent opportunity to expand the business presence in the online sector.•The e-commerce world is emerging rapidly and trending worldwide, and the companyhas the opportunity to expand e-commerce by opening online stores.•The GCC region has seen tremendous growth in dairy and liquid products.REPORT WRITING ALMARAI•4The company has the opportunity to increase the infant nutrition portfolio as the infantnutrition formula has diversified in the recent past.•Technology has increased with different benefits amongst numerous departments. Theoverall business operations can be automated to eliminate high cost.Threats•The competitor companies are aggressively adopting the culture of technologicaldevelopment within the industry.•The suppliers are the threat as their bargaining power has increased in the recent past,resulting in a reduction in an overall number of suppli…

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