Week 7 Activity: Crafting a Communication Plan

In part 3 of your business consulting plan, due in week 9, you will focus on how the company leadership should execute your recommendation. A communication plan is an essential element in the successful implementation of any major change at a company. This activity will allow you to draft a communication plan and submit it for feedback, before incorporating it into your week 9 assignment.

 

Instructions

Complete the activity directly on this template. Save it and submit it through the link in your course.

Read the instructions for each part and answer all the questions using complete sentences, in your own words. Do not copy and paste from any source. Be sure to cite your sources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Resources

·        Be sure you have completed your readings for this week.

·        Case Study (Note: use the menu on the left-hand side of the page) Communicating with Stakeholders.

·        Article: Communicating Change.

·        Video: Craft a change communication plan. (3 min).

1. Provide background information on the company and the Threat or Opportunity. Click or tap here to enter text. ·        2. State the overall objective of the communication plan. For example: The objective of this plan is to engage stakeholders, gather their concerns or recommendations, and ensure their active involvement in the project. Click or tap here to enter text. ·        3. Identify key stakeholders who are directly or indirectly impacted by the recommended strategy.  Indicate if the stakeholder will be leading or following the change(s): Click or tap here to enter text. 4. Identify the appropriate communication channels and how they will be utilized to effectively reach and engage with the stakeholders. Examples include in-person meetings, online meetings, surveys, email updates, social media platforms, dedicated website project page, etc.   Click or tap here to enter text. 5. Outline the specific mechanisms or activities that will be implemented to actively listen to stakeholders’ concerns or recommendations. Examples include open forums or town hall meetings for stakeholders to express their views. Anonymous suggestion boxes or feedback forms, structured surveys or online polls, focus groups or interviews with selected stakeholders, etc. Click or tap here to enter text. 6. Provide a timeline for the implementation including important milestones and deadlines. Click or tap here to enter text. 7. Specify key individuals or departments responsible for executing and overseeing the communication plan. This ensures accountability and clarity in the process.  Click or tap here to enter text. 8. Describe the process for analyzing the collected feedback and developing responses or actions based on stakeholders’ concerns or recommendations. This may involve summarizing feedback themes, identifying actionable items, and providing timely and transparent responses. Click or tap here to enter text.     9. Define the metrics or indicators that will be used to evaluate the effectiveness of the communication plan. This may include feedback response rates, stakeholder satisfaction surveys, or changes in stakeholder perception over time. Click or tap here to enter text. 10. Outline the estimated budget required for implementing the communication plan, including any costs associated with materials, technology, or external resources, if applicable. Click or tap here to enter text. 11. Identify potential risks or challenges that could impact the success of the communication plan and the engagement of stakeholders. Offer strategies or contingency plans to mitigate those risks.   Click or tap here to enter text.   12. Summarize the next steps and recommended actions required to proceed with the communication plan and stakeholder engagement activities.   Click or tap here to enter text.

 

SOURCE LIST Instructions: Use the space below to complete your source list. Be sure to utilize the Strayer Writing Standards. Refer to your assignment instructions above to ensure you have the required number of sources.

Click or tap here to enter text.

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