1. Choose 10 principles from the list below.
(your choice)
2. Choose 1-3 websites that were not used before by anyone and were not used in class to analyze based on your chosen 10 principles.
3. Describe an appropriate application of 5 of your principles and an inappropriate application of the other 5 according to the template: include an explanation of the theory relevant to each principle and demonstrate either a positive or a negative application of the principle. Please use the template in the attached link for each principle. Write a paragraph explaining the theory taught in class, add a screenshot of the principle’s application, and explain how it was applied in the website/app. For principles that were not applied well, add an explanation describing what should be changed.
The principle list:
Color – basic color perception using 3 different cone typed
Color – maximum contrast – using 3 pairs of maximum contrast
Color – color blindness
Sensory memory – iconic memory capacity
Working memory – phonological loop
Working memory – visual sketchpad
Working memory – episodic buffer
Working memory – capacity-processing tradeoff
Loss aversion – framing
Loss aversion – endowment effect
Loss aversion – number of choices
Judgment – availability
Judgment – anchoring
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