Overview Earlier in this course, you created a business pitch for a potential cl

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Overview Earlier in this course, you created a business pitch for a potential cl

Overview Earlier in this course, you created a business pitch for a potential client. Since then, you have learned about various aspects of multi-channel advertising, and your understanding of this marketing strategy is now more advanced. It’s time to apply what you’ve learned from this course to create another business pitch for a potential client. Scenario A small dog-grooming business has hired you as a freelance designer. It’s a popular business in the area and has been attracting clients via word of mouth. Most of its existing clients are young professionals, and the business now want to expand its customer base to include older adults, specifically Baby Boomers (born 1946–1964). It also wants to start offering mobile grooming services in the area, which the owners think will appeal to an older demographic. The company has neither its own marketing team nor a clear brand identity. However, it does have a logo and a social media page, which it doesn’t actively manage. As a small business, it isn’t familiar with how multi-channel campaigns work or what’s needed for such campaigns to succeed. So, the owners have contacted you to help them implement their expansion plan on a limited budget. You need to assess the client’s needs and present viable options for creating a multi-channel advertising campaign for both their existing and target customers. Directions Create a document to respond to the potential client’s inquiry, explaining the general process of developing a multi-channel campaign and a design approach aligned with the client’s business needs. Ensure that all your responses are specific to the given scenario. Specifically, you must address the following rubric criteria: Outline three questions to ask the client before you begin designing this multi-channel advertising campaign. Consider the following questions to guide your response: What business information would help you work on this design project? What target audience information would help you work on this design project? What existing branding information would help you work on this design project? What essential and specific information is currently unavailable to you? Summarize the five key phases of developing the multi-channel advertising campaign. Consider the following questions to guide your response: What process would you follow to design this multi-channel campaign? Why are the five key phases of development important? Recommend 2–3 advertising channels that are best suited for this client. Provide rationale for your recommendations. Consider the following questions to guide your response: What type of channel would appeal to older adults? What component would you recommend designing within this channel? What type of channel(s) would appeal to young professionals? What component would you recommend designing within this channel? Note: Channels refer to the medium (print, social media, etc.), and components refer to the deliverables within each medium (magazine, newspaper, etc.). Explain at least two visual cohesiveness strategies for the proposed multi-channel advertising campaign. Consider the following questions to guide your response: Why would you incorporate visual consistency in the multi-channel campaign? What might happen if the campaign is not visually cohesive? How would you use design elements to create visual cohesiveness across channels? Explain at least two best practices for multi-channel advertising to make the proposed campaign successful. Consider the following questions to guide your response: What would you do to make the multi-channel campaign successful? How will you make the multi-channel campaign relevant for multiple audience groups? How would you measure the success or effectiveness of the multi-channel campaign? Note: Since you are playing the role of a presenter pitching their business to a client, use words and phrases like “we,” “us,” and “our agency.” When speaking of the client, consider using words and phrases like “you” and “your brand.” Your choice of words will be considered in grading the Articulation of Response criterion. What to Submit Submit your client inquiry response as a 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. If you reference any sources in your response, they should be cited according to MLA style.

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