CASE PREVIEW: The Delta Trainer case examines a vertical integration

CASE PREVIEW: The Delta Trainer case examines a vertical integration decision by Delta Airlines. We will discuss some of the strategic challenges faced by airlines, and why Delta thinks that vertical integration will address one of these issues………INSTRUCTIONS: 2 page essay, Double spaced, 12-point font, Times New Roman, and answer ALL questions in essay format. ABSOLUTELY NO outside sources other than the ones provided that I have attached for you. ABSOLUTELY NO googling and incorporating any additional outside research into this 2 page essay, ONLY the provided file attachments ay be used in answering the questions in this essay. No plagiarism. Essay should reflect business writing style. …… THREE (3) questions total to be answered within the 2 page case essay. FIRST, read ALL of the snapshots of both the 3 part “Chapter 7 Summaries” AND the 3 part “Strategic Sourcing Framework”, AND the 2 part “Transaction Cost Theory” in their entirety to gain an understanding of Chapter 7, the Strategic Sourcing Framework, and the Transaction Cost Theory in order to incorporate the summary information AS WELL AS the Strategic Sourcing Framework AND Transaction Cost Theory into the 2 page case analysis. ALL NEED to be incorporated into the case write-up while answering all THREE (3) questions. SECOND, then read the entire case that this essay has to be about that I have attached and provided called “Delta Airlines and the Trainer Refinery Case Write-Up” (it is attached for you). USE the Chapter 7 Summaries AND the Frameworks / Theories to answer the THREE (3) questions about the Delta Airlines case in the 2 page case essay, as well as providing examples from the Delta Airlines case itself into the case write-up. MUST answer ALL THREE (3) questions provided below……3 QUESTIONS for the Delta Airlines and the Trainer Refinery Case: 1) What is Delta Airlines’ strategic problem? 2) Why is Delta interested in acquiring the Trainer refinery? In answering this question, please use the following analytic frameworks: (a) Transaction costs (a/k/a vertical market failure), and (b) Strategic sourcing. 3) What advice would give to Richard Anderson concerning the proposed acquisition? Should Delta acquire Trainer? If the acquisition is made, what management challenges do you expect? If the acquisition is not made, then what should Delta do instead to address its strategic problem?

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