You work for an international consulting firm that specializes in advising UK firms in developing their international operations and you have been approached by a company that wishes to operate overseas. It is up to you decide what business this might be. The company is considering locations in the Gulf (such as United Arab Emirates, Saudi Arabia), South East Asia (Singapore, Malaysia), China and Eastern Europe (Romania, Bulgaria).
Choose one country and analyse the political, economic and cultural environment of this country and the implications this has for doing business there. Discuss the ethical and cultural dilemmas this company might face and the strategies that can be taken to overcome them
Write your essay using relevant theories and frameworks discussed in class.
(Please refer to the attached documents)
The word count is: 3000 words (plus 10% equals 3300, excluding bibliography/reference list).
Analysis of external environment by using a variety of data sources
Some dimensions of the environment may be more relevant than others.
Good referencing is required. Please follow the MSc handbook guidelines on referencing.
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