There are three discussion topics. Choose any two topics.
TOPIC 1: AMA Definition of Marketing
PROMPT: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.
TOPIC 2: Societal Influences
PROMPT: Reflect on how the “prepared meals” industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer's perceived value?
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.
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Discussions Course: MRKT 310 E001 Marketing Principles (2242)
Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score
Main Topic Post
*Note that there
may be instances
where not all
bullet points in a
category will be
applicable.
/ 31.531.5 points
(31.5-28.36 Points)
Shows excellent
understanding of
the topic by
incorporating
multiple concepts,
theories, models,
etc. of the module.
Presents an
original idea that is
interesting, unique,
and generates
discussion
Includes support
from course
readings and
additional research
from at least two
scholarly sources.
28.35 points
(28.35-25.3 Points)
Shows
understanding of
the topic by
incorporating
some concepts,
theories, models,
etc. from the
module and some
originality.
Includes support
from the module’s
materials and at
least two outside
sources.
25.2 points
(25.2 – 1 Points)
Shows a partial
understanding of
the topic or shows
some gaps in
conceptual
understanding.
Incorporates few
or no concepts,
theories, models,
etc. from the
module.
Presents an idea
similar to other
posts and/or
generates little or
no discussion
Analysis is based
on opinion or only
includes a personal
example. Shows
little or no
application of
concepts, theories,
models.
Does not include
support from
outside sources.
Does not complete
the required
number of initial
discussion topics.
0 points
No main post
provided or post
does not address
the required topic
12/18/23, 1:41 PM Preview Rubric: Discussions – MRKT 310 E001 Marketing Principles (2242) – UMGC Learning Management System
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Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score
Timeliness / 7
Reply/ Response
Posts *Note that
there may be
instances where
not all bullet
points in a
category are
applicable
/ 14
7 points
(7-6.4 Points)
Main post is
submitted by
Saturday by 11:59
PM
6 points
(6.3-5.7 Points)
Main post
is submitted by
Sunday by 11:59
PM
5.53 points
(5.6-1 Points)
Main post
is submitted by
Tuesday 11:59
PM
0 points
No participation
14 points
(14-12.7 Points)
Frequently
contributes by
responding to
multiple
classmates’ posts.
Provides
meaningful and
detailed response
posts that
introduces new
ideas, concepts,
theories, models
and examples,
building on
classmates' posts.
Includes additional
research from at
least two scholarly
sources.
12.6 points
(12.6-11.3 Points)
Medium-high
quality posts.
Meaningful
responses that
build on
classmates’ posts.;
Introduces new
ideas, concepts,
theories, and
examples.
Includes support
from at least two
outside sources.
11.2 points
( 11.2-1 Points)
Lower quality
posts.
Provides
somewhat relevant
response posts but
lacks explanation
and detail.
Response post is
based only on
opinion or
personal
experience.
Does not includes
support from
outside sources.
0 points
No responses to
classmates
12/18/23, 1:41 PM Preview Rubric: Discussions – MRKT 310 E001 Marketing Principles (2242) – UMGC Learning Management System
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Total / 70
Overall Score
Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score
Reply Posts-
Quantity
(Minimum of two
required)
/ 7
Quality of
Writing *Note
that there may
be instances
where not all
bullet points in a
category are
applicable
/ 10.5
7 points
(7-6.24 Points)
Participates
beyond
minimum
requirement
s with
additional
reply posts.
Going
beyond the
two
required to
meet
expectation
s point
credit.
6.23 points
(6.23-5.54 Points)
Participates
by
responding
to TWO
classmate
posts.
5.53 points
(5.53-1 Points)
Provides
only one
relevant
reply post.
Post is at
least
medium
quality.
0 points
No
responses
to
classmates.
10.5 points
(10.5-9.346 Points)
Posts are
clear, easily
understood,
well written
and
organized
with
appropriate
paragraph
breaks.
Sources are
properly
cited and
follow APA
style.
9.345 points
(9.345-8.296
Points)
Posts are
understanda
ble and
adequately
written.
Sources are
cited.
8.295 points
(8.295-1 Points)
Posts are
mostly
understanda
ble.
Grammar or
format
errors
detract from
professional
presentation
.
Some
sources are
not cited or
cited
improperly.
0 points
No
participation
Exceeds Expectations 63 points minimum
90%-100%
Meets Expectations 56 points minimum
80%-89%
Needs Improvement 49 points minimum
70%-79%
Not Evident 0 points minimum
0%-59%
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