Demonstrate a critical awareness of the concepts, theories, and debates surrounding digital marketing strategy: Digital Marketing Analytics & Strategy Report, NTU, Singapore

Demonstrate a critical awareness of the concepts, theories, and debates surrounding digital marketing strategy. Critically analyze and interpret web analytics to support an organization’s digital marketing strategy. Design and conduct a digital analytics project. Problem-solving and critical analysis: analyzing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions. … Read more