(Mt) – MGT 510 SEU Management Cost Leadership and Differentiation Discussion
Case 9 AirAsia: The World’s Lowest-cost Airline By 2009, AirAsia had established itself as Asia’s most successful low-cost airline. Between January 2002 and March 2009, AirAsia had expanded from two aircraft and 200,000 passenger journeys to 79 aircraft and 11.8 million passenger journeys. Its route network had grown beyond Malaysia to cover ten Southeast Asian … Read more