Running head: STRATEGIC PLANNING Strategic Planning: Deliverables #2 and #3 Student’s Name Institutional Affiliation 1 STRATEGIC PLANNING 2 Strategic Planning: Deliverables #2 and #3 Deliverable 2: Strategic Goals and Set of Smart Objectives Since the underlying problems that are facing Jewish Family and Children’s Service of Greater Philadelphia (JFCS) have been established, the core objective of this step here is to come up with several strategic goals that will enable the firm to correct those flaws and achieve sustainability in the long-run. Each of those strategic goals will be aligned with a set of smart objectives so that the decision-makers can find it easy to implement them in the pursuit of desired outcomes. The current paper will discuss these strategies and smart goals. Strategic Goal #1: Strategy: JFCS will seek to make significant improvements to the internal culture in the following ways: celebration of staff diversity, improvement of staff morale, and enhancement of staff comradery. SMART Objectives: Actively develop a diverse workplace by January 2022 that incorporates at least 25% of underrepresented groups through embracing robust reforms in organizational culture. Initiatives: The organizational culture will be reformed through adopting policies and employment practices that are in line with the overall expectations of diversity. Projects: Exercise diversity in human resource practices, encourage employees to support cultural tolerance, work with different stakeholders to popularize the diversity philosophy. Programs: equal employee benefits, rotation of assignments, diversity awareness training, networking groups within the organization. Strategic Goal #2: STRATEGIC PLANNING 3 Strategy: JFCS will come up with a brand that seeks to create unification in a consistent, simple, and emotional approach, and whose communication will be done from the inside out. SMART Objectives: Develop a workable marketing plan that will enhance the brand awareness of JFCS by at least 40% within the next twelve months. Initiatives: Creation of the marketing plan, keeping in mind the issues of diversity and the need to reach new horizons that have not been explored before. Projects: Create a capacity building event that will bring all stakeholders to a basic understanding of the new brand image that JFCS wants to achieve. Work with professional marketers and consultants in the creation of an all-inclusive marketing plan that will clearly communicate these changes. Programs: Promotional activities, branding events, advertising, product placement, brochures, and website marketing Strategic Goal #3 Strategy: JFCS will adopt several policies and approaches with the core objective of enhancing diversity in the board of governance. Smart Objectives: The organization will enroll underrepresented groups into the board to make it to at least 25% representation of non-Jews within the next two years. Policies will also be changed accordingly to enable this shift to materialize. Initiatives: Improve existing policies regarding board enrollment, look for potential board members who are not of Jewish origin. Projects: Actively advertise for the board vacancies, outsource professional services for the refinement of the board policies to incorporate diversity-supportive clauses. STRATEGIC PLANNING 4 Programs: Capacity building events for board diversity, inter-stakeholder meetings and workshops, etc. Organizational structure and process implications 1. Organizational change always face resistance, so it is expected that some management members and board members will not support the initiative. 2. There is also the challenge of the available resources failing to meet all programs and initiatives that need to be done. 3. There may be time constraints. 4. Risks and uncertainties should be anticipated. 5. The recommended changes may not yield any tangible impact. Deliverable #3 – Potential Initiatives, Projects and Programs From the strategic goals discussed above, several potential initiatives, projects, and programs have been identified. Since each of these has been discussed in deliverable #2 above, this section will entail visualizing them. #1 Suggested Initiatives & Projects and Implementation Considerations Suggested Initiative/Project ⮚ Exercise diversity in human resource practices ⮚ encourage employees to support A Gain / Benefit B Resource s Required C Stakeholder s Impacted D Time Required to Implemen t E Time Require d for Results F Implementatio n Type 9 5 1, 2, 4 Within six months Immediatel y ST 9 4 1, 2, 4 Immediatel y Immediatel y ST STRATEGIC PLANNING 5 cultural tolerance ⮚ work with different stakeholders to popularize the diversity philosophy 8 7 1, 2, 3, 4 Within 3 months Immediatel y ST ⮚ Create a capacity building event for diversity 7 6 1, 2, 4 Within six months Immediatel y ST ⮚ 9 8 1, 2, 3, 4 Within six months Immediatel y ST ⮚ Actively advertise for the board vacancies 9 8 1, 4 Within three months Immediatel y ST ⮚ refinement of the board policies to incorporate diversitysupportive clauses 9 7 1, 2, 3, 4 Within six months Immediatel y ST creation of an all-inclusive marketing plan This matrix reflects projects that would assist the organization in addressing the key findings and support the recommendations identified throughout the document. A – Refers to the estimated (“best guess”) level of benefit / gain on a scale of 1 (low) to 10 (high). D – Refers to the estimated (“best guess”) time needed to design, build and implement the action / project. B – Refers to the estimated (“best guess”) of the scale of the action / project from 1 (low) to 10 (high) – i.e. the equipment, people, money and time requirements. E – Refers to the estimated (“best guess”) duration of implementation period before the organization would realize the expected benefits and value of the action / project. C – Refers to the estimated (“best guess”) scope of the action / project – i.e. who it will impact / involve as follows: 1) board of directors, 2) employees, 3) external professionals outsourced, 4) management F – Indicates when the action / project is recommended to be started as follows: ST) Short-term – immediately to 6 months, LT) Long-term – 6 months or longer, or P) to be completed in “phases” with some actions starting sooner than others. Running head: STRATEGIC PLANNING 1 #2: Vision to Projects Schematic VISION: to care for indigent, Jewish children. MISSION: to strengthen families and individuals across generations and cultures to achieve stability, independence, and community VALUES: to love thy neighbor as oneself and to repair the world STRATEGY JFCS will seek to make significant improvements to the internal culture INITIATIVE Policies for diversity STRATEGY come up with a brand that seeks to create unification in a consistent, simple, and emotional approach adopt several with the core diversity in th Im INITIATIVE Marketing plan Projects: Actively advertise for the board vacancies, outsource professional services for the refinement of the board policies to incorporate diversitysupportive clauses P Capacity building events Project Work with professionals Actively adver vacancies, outs services for the board policie diversity-sup
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