Point Allocation for Written Analysis

You will lose points if you only repeat the facts without your analysis.

Point Allocation for Written Analysis

Asterisked Cases: 500 words (one page); Bullet points preferred

Evaluate the business from an investment banker’s (consultant’s) perspective for your financier clients who you hope to retain as clients for future assignments

(give pros and cons since most deals have both; and your analysis – don’t assume).

1. Opportunity Evaluation 4

1. Product/ Service strengths; weakness

1. Analyze market segment; potential

1. How attractive (or not) is the industry: Direct/ Indirect Competitors

1. Analyze trends; regulations; other issues

1. What is the stage: Risk? Proof? (secondary; primary; real)

1. Analyze pricing, including value added and margins

1. Your analysis: How good is the opportunity and long-term sustainability

2. Business & Marketing Strategy 4

1. Analyze goals, competitive positioning, and fit with long-term advantage

1. What is the strategy

1. Analyze the sales and marketing strategy

1. Analyze operations

1. Analyze key finance issues; risks; risk-reduction

3. Management 4

1. What are the management needs for the business to achieve its goals?

1. Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation

4. Analysis and Recommendations? 3

1. Key pros

1. Key negatives

1. What is your recommendation – invest, more study or reject. Study costs

Total 15

Paper Analysis: Analyze the key points from the paper in 500 words.

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