{"id":24415,"date":"2023-12-18T23:40:00","date_gmt":"2023-12-18T23:40:00","guid":{"rendered":"https:\/\/academicwritersbay.com\/writings\/discuss-at-least-three-components-of-the-ama-marketing-definition\/"},"modified":"2023-12-18T23:40:00","modified_gmt":"2023-12-18T23:40:00","slug":"discuss-at-least-three-components-of-the-ama-marketing-definition","status":"publish","type":"post","link":"https:\/\/academicwritersbay.com\/writings\/discuss-at-least-three-components-of-the-ama-marketing-definition\/","title":{"rendered":"Discuss at least three components of the AMA marketing definition"},"content":{"rendered":"
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\u00a0There are three discussion topics. Choose any two topics<\/strong>.\u00a0<\/p>\n

\u00a0<\/p>\n

TOPIC 1:<\/strong> AMA<\/strong> Definition of Marketing<\/strong><\/p>\n

PROMPT:<\/strong> \u00a0Discuss at least three components of the AMA marketing definition (creating,\u00a0communicating,\u00a0delivery,\u00a0exchanging) that are\u00a0affected by the free choice of consumers.\u00a0\u00a0<\/p>\n

\u00a0<\/p>\n

TOPIC 2:<\/strong> Societal Influences<\/strong>\u00a0<\/p>\n

PROMPT:<\/strong> Reflect on how the\u00a0“prepared\u00a0meals”\u00a0industry demonstrates societal influences.\u00a0How are traditional food service industries\u00a0(such as grocery and restaurants) responding to the new market opportunity?\u00a0How does this relate a customer's perceived value?<\/p>\n<\/p>\n

TOPIC 3 : Perceptions of Marketing<\/strong><\/p>\n

PROMPT:<\/strong> Compare the popular perception of marketing as\u00a0advertising to the\u00a0marketing\u00a0practitioner's organized method of approach. How does marketing reach beyond the\u00a0concept of advertising to a greater role within organizations?<\/p>\n

\u00a0<\/p>\n

TOPIC 3 : Perceptions of Marketing<\/strong><\/p>\n

PROMPT:<\/strong> Compare the popular perception of marketing as\u00a0advertising to the\u00a0marketing\u00a0practitioner's organized method of approach. How does marketing reach beyond the\u00a0concept of advertising to a greater role within organizations?<\/p>\n

\u00a0When\u00a0you make an assertion of fact, state that it is based on your own experience\u00a0or provide an in-text citation for the reference\u00a0source\u00a0you used to\u00a0support your response.\u202f\u00a0A minimum of two sources\u202fis\u202frequired\u00a0for the main topic, and for the reply posts<\/strong>. You do not need two sources for each topic, but you do need two sources across your main topic responses.\u202f For maximum credit, you will need three or more.<\/strong> \u00a0\u00a0<\/p>\n

\u00a0Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products\/services, competitors, industries, and customers. Use the marketing experts in our course content.\u00a0<\/strong>\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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    PreviewRubric_Discussions-MRKT310E001MarketingPrinciples2242-UMGCLearningManagementSystem.pdf<\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n
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    12\/18\/23, 1:41 PM Preview Rubric: Discussions \u2013 MRKT 310 E001 Marketing Principles (2242) \u2013 UMGC Learning Management System <\/p>\n

    https:\/\/learn.umgc.edu\/d2l\/lp\/rubrics\/preview.d2l?ou=1172517&rubricId=2148413&originTool=quicklinks 1\/3 <\/p>\n

    Discussions Course: MRKT 310 E001 Marketing Principles (2242) <\/p>\n

    Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score <\/p>\n

    Main Topic Post <\/p>\n

    *Note that there <\/p>\n

    may be instances <\/p>\n

    where not all <\/p>\n

    bullet points in a <\/p>\n

    category will be <\/p>\n

    applicable. <\/p>\n

    \/ 31.531.5 points <\/p>\n

    (31.5-28.36 Points) <\/p>\n

    Shows excellent <\/p>\n

    understanding of <\/p>\n

    the topic by <\/p>\n

    incorporating <\/p>\n

    multiple concepts, <\/p>\n

    theories, models, <\/p>\n

    etc. of the module. <\/p>\n

    Presents an <\/p>\n

    original idea that is <\/p>\n

    interesting, unique, <\/p>\n

    and generates <\/p>\n

    discussion <\/p>\n

    Includes support <\/p>\n

    from course <\/p>\n

    readings and <\/p>\n

    additional research <\/p>\n

    from at least two <\/p>\n

    scholarly sources. <\/p>\n

    28.35 points <\/p>\n

    (28.35-25.3 Points) <\/p>\n

    Shows <\/p>\n

    understanding of <\/p>\n

    the topic by <\/p>\n

    incorporating <\/p>\n

    some concepts, <\/p>\n

    theories, models, <\/p>\n

    etc. from the <\/p>\n

    module and some <\/p>\n

    originality. <\/p>\n

    Includes support <\/p>\n

    from the module\u2019s <\/p>\n

    materials and at <\/p>\n

    least two outside <\/p>\n

    sources. <\/p>\n

    25.2 points <\/p>\n

    (25.2 \u2013 1 Points) <\/p>\n

    Shows a partial <\/p>\n

    understanding of <\/p>\n

    the topic or shows <\/p>\n

    some gaps in <\/p>\n

    conceptual <\/p>\n

    understanding. <\/p>\n

    Incorporates few <\/p>\n

    or no concepts, <\/p>\n

    theories, models, <\/p>\n

    etc. from the <\/p>\n

    module. <\/p>\n

    Presents an idea <\/p>\n

    similar to other <\/p>\n

    posts and\/or <\/p>\n

    generates little or <\/p>\n

    no discussion <\/p>\n

    Analysis is based <\/p>\n

    on opinion or only <\/p>\n

    includes a personal <\/p>\n

    example. Shows <\/p>\n

    little or no <\/p>\n

    application of <\/p>\n

    concepts, theories, <\/p>\n

    models. <\/p>\n

    Does not include <\/p>\n

    support from <\/p>\n

    outside sources. <\/p>\n

    Does not complete <\/p>\n

    the required <\/p>\n

    number of initial <\/p>\n

    discussion topics. <\/p>\n

    0 points <\/p>\n<\/p>\n

    No main post <\/p>\n

    provided or post <\/p>\n

    does not address <\/p>\n

    the required topic<\/p>\n<\/p><\/div>\n

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    12\/18\/23, 1:41 PM Preview Rubric: Discussions \u2013 MRKT 310 E001 Marketing Principles (2242) \u2013 UMGC Learning Management System <\/p>\n

    https:\/\/learn.umgc.edu\/d2l\/lp\/rubrics\/preview.d2l?ou=1172517&rubricId=2148413&originTool=quicklinks 2\/3 <\/p>\n

    Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score <\/p>\n

    Timeliness \/ 7 <\/p>\n

    Reply\/ Response <\/p>\n

    Posts *Note that <\/p>\n

    there may be <\/p>\n

    instances where <\/p>\n

    not all bullet <\/p>\n

    points in a <\/p>\n

    category are <\/p>\n

    applicable <\/p>\n

    \/ 14 <\/p>\n

    7 points <\/p>\n

    (7-6.4 Points) <\/p>\n

    Main post is <\/p>\n

    submitted by <\/p>\n

    Saturday by 11:59 <\/p>\n

    PM <\/p>\n

    6 points <\/p>\n

    (6.3-5.7 Points) <\/p>\n

    Main post <\/p>\n

    is submitted by <\/p>\n

    Sunday by 11:59 <\/p>\n

    PM <\/p>\n

    5.53 points <\/p>\n

    (5.6-1 Points) <\/p>\n

    Main post <\/p>\n

    is submitted by <\/p>\n

    Tuesday 11:59 <\/p>\n

    PM <\/p>\n

    0 points <\/p>\n

    No participation <\/p>\n

    14 points <\/p>\n

    (14-12.7 Points) <\/p>\n

    Frequently <\/p>\n

    contributes by <\/p>\n

    responding to <\/p>\n

    multiple <\/p>\n

    classmates\u2019 posts. <\/p>\n

    Provides <\/p>\n

    meaningful and <\/p>\n

    detailed response <\/p>\n

    posts that <\/p>\n

    introduces new <\/p>\n

    ideas, concepts, <\/p>\n

    theories, models <\/p>\n

    and examples, <\/p>\n

    building on <\/p>\n

    classmates' posts. <\/p>\n

    Includes additional <\/p>\n

    research from at <\/p>\n

    least two scholarly <\/p>\n

    sources. <\/p>\n

    12.6 points <\/p>\n

    (12.6-11.3 Points) <\/p>\n

    Medium-high <\/p>\n

    quality posts. <\/p>\n

    Meaningful <\/p>\n

    responses that <\/p>\n

    build on <\/p>\n

    classmates\u2019 posts.; <\/p>\n

    Introduces new <\/p>\n

    ideas, concepts, <\/p>\n

    theories, and <\/p>\n

    examples. <\/p>\n

    Includes support <\/p>\n

    from at least two <\/p>\n

    outside sources. <\/p>\n

    11.2 points <\/p>\n

    ( 11.2-1 Points) <\/p>\n

    Lower quality <\/p>\n

    posts. <\/p>\n

    Provides <\/p>\n

    somewhat relevant <\/p>\n

    response posts but <\/p>\n

    lacks explanation <\/p>\n

    and detail. <\/p>\n

    Response post is <\/p>\n

    based only on <\/p>\n

    opinion or <\/p>\n

    personal <\/p>\n

    experience. <\/p>\n

    Does not includes <\/p>\n

    support from <\/p>\n

    outside sources. <\/p>\n

    0 points <\/p>\n<\/p>\n

    No responses to <\/p>\n

    classmates<\/p>\n<\/p><\/div>\n

    \n

    12\/18\/23, 1:41 PM Preview Rubric: Discussions \u2013 MRKT 310 E001 Marketing Principles (2242) \u2013 UMGC Learning Management System <\/p>\n

    https:\/\/learn.umgc.edu\/d2l\/lp\/rubrics\/preview.d2l?ou=1172517&rubricId=2148413&originTool=quicklinks 3\/3 <\/p>\n

    Total \/ 70 <\/p>\n

    Overall Score <\/p>\n

    Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score <\/p>\n

    Reply Posts- <\/p>\n

    Quantity <\/p>\n

    (Minimum of two <\/p>\n

    required) <\/p>\n

    \/ 7 <\/p>\n

    Quality of <\/p>\n

    Writing *Note <\/p>\n

    that there may <\/p>\n

    be instances <\/p>\n

    where not all <\/p>\n

    bullet points in a <\/p>\n

    category are <\/p>\n

    applicable <\/p>\n

    \/ 10.5 <\/p>\n

    7 points <\/p>\n

    (7-6.24 Points) <\/p>\n

    Participates <\/p>\n

    beyond <\/p>\n

    minimum <\/p>\n

    requirement <\/p>\n

    s with <\/p>\n

    additional <\/p>\n

    reply posts. <\/p>\n

    Going <\/p>\n

    beyond the <\/p>\n

    two <\/p>\n

    required to <\/p>\n

    meet <\/p>\n

    expectation <\/p>\n

    s point <\/p>\n

    credit. <\/p>\n

    6.23 points <\/p>\n

    (6.23-5.54 Points) <\/p>\n

    Participates <\/p>\n

    by <\/p>\n

    responding <\/p>\n

    to TWO <\/p>\n

    classmate <\/p>\n

    posts. <\/p>\n

    5.53 points <\/p>\n

    (5.53-1 Points) <\/p>\n

    Provides <\/p>\n

    only one <\/p>\n

    relevant <\/p>\n

    reply post. <\/p>\n

    Post is at <\/p>\n

    least <\/p>\n

    medium <\/p>\n

    quality. <\/p>\n

    0 points <\/p>\n<\/p>\n

    No <\/p>\n

    responses <\/p>\n

    to <\/p>\n

    classmates. <\/p>\n

    10.5 points <\/p>\n

    (10.5-9.346 Points) <\/p>\n

    Posts are <\/p>\n

    clear, easily <\/p>\n

    understood, <\/p>\n

    well written <\/p>\n

    and <\/p>\n

    organized <\/p>\n

    with <\/p>\n

    appropriate <\/p>\n

    paragraph <\/p>\n

    breaks. <\/p>\n

    Sources are <\/p>\n

    properly <\/p>\n

    cited and <\/p>\n

    follow APA <\/p>\n

    style. <\/p>\n

    9.345 points <\/p>\n

    (9.345-8.296 <\/p>\n

    Points) <\/p>\n

    Posts are <\/p>\n

    understanda <\/p>\n

    ble and <\/p>\n

    adequately <\/p>\n

    written. <\/p>\n

    Sources are <\/p>\n

    cited. <\/p>\n

    8.295 points <\/p>\n

    (8.295-1 Points) <\/p>\n

    Posts are <\/p>\n

    mostly <\/p>\n

    understanda <\/p>\n

    ble. <\/p>\n

    Grammar or <\/p>\n

    format <\/p>\n

    errors <\/p>\n

    detract from <\/p>\n

    professional <\/p>\n

    presentation <\/p>\n

    . <\/p>\n

    Some <\/p>\n

    sources are <\/p>\n

    not cited or <\/p>\n

    cited <\/p>\n

    improperly. <\/p>\n

    0 points <\/p>\n<\/p>\n

    No <\/p>\n

    participation <\/p>\n

    Exceeds Expectations 63 points minimum <\/p>\n

    90%-100% <\/p>\n

    Meets Expectations 56 points minimum <\/p>\n

    80%-89% <\/p>\n

    Needs Improvement 49 points minimum <\/p>\n

    70%-79% <\/p>\n

    Not Evident 0 points minimum <\/p>\n

    0%-59%<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00a0There are three discussion topics. Choose any two topics.\u00a0 \u00a0 TOPIC 1: AMA Definition of Marketing PROMPT: \u00a0Discuss at least three components of the AMA marketing definition (creating,\u00a0communicating,\u00a0delivery,\u00a0exchanging) that are\u00a0affected by the free choice of consumers.\u00a0\u00a0 \u00a0 TOPIC 2: Societal Influences\u00a0 PROMPT: Reflect on how the\u00a0“prepared\u00a0meals”\u00a0industry demonstrates societal influences.\u00a0How are traditional food service industries\u00a0(such as … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24415","post","type-post","status-publish","format-standard","hentry","category-essaywr"],"_links":{"self":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts\/24415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/comments?post=24415"}],"version-history":[{"count":0,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts\/24415\/revisions"}],"wp:attachment":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/media?parent=24415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/categories?post=24415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/tags?post=24415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}