Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the\u00a0 BUS622 Week Two | AssignmentLinks to an external site. \u00a0video with Steve Forbes and the\u00a0 BUS622 Week TwoLinks to an external site. \u00a0video with the Program Chair for BA of Operations and Analysis, Bill Davis.
This assignment will give you a head start for your\u00a0 Week 6 \u2013 Final Paper \u00a0that will be completed at the end of the course. As Part 1 of this assignment, you will choose a \u201cmentor company\u201d that you will refer to throughout this course.
In your paper,
\u00b7 Identify a large company (Airbnb) to analyze and formulate its global marketing strategy.
Under an Environmental Analysis heading,
\u00b7 Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
\u00b7 economic
\u00b7 trade
\u00b7 social and cultural
\u00b7 sustainability
\u00b7 political, legal, and regulatory
Under a General Strategy heading,
\u00b7 Choose the appropriate option:
\u00b7 (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
\u00b7 Latin America
\u00b7 Middle East
\u00b7 Africa
\u00b7 (2) Identify if your company has already expanded into the country you select in the regions listed above.
\u00b7 Examine their global marketing strategy in that area.
\u00b7 Formulate your own successful strategy.
\u00b7 Explain your rationale for selecting the country in one of those regions.
\u00b7 Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
\u00b7 demographic
\u00b7 economic
\u00b7 trade
\u00b7 social factors
\u00b7 cultural factors
\u00b7 legal factors
\u00b7 political factors
Consider reviewing\u00a0 Company Research in the UAGC LibraryLinks to an external site. \u00a0and\u00a0 Country Profiles in the UAGC LibraryLinks to an external site. \u00a0tip sheets to assist you with your assignment.
The Global Marketing Plan Part 1 paper
\u00b7 Must be four to five double-spaced pages of text in length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center\u2019s\u202f APA Style Links to an external site. \u00a0as outlined in the Writing Center\u2019s\u00a0 APA Formatting for Microsoft Word Links to an external site. \u00a0resource.
\u00b7 Must include a separate title page with the following:
\u00b7 Title of paper in bold font
\u00b7 Space should appear between the title and the rest of the information on the title page.
\u00b7 Student\u2019s name
\u00b7 Name of institution (The University of Arizona Global Campus)
\u00b7 Course name and number
\u00b7 Instructor\u2019s name
\u00b7 Due Date
\u00b7 Page 2 Abstract (if your instructor requires) or intentionally leave blank. Note: The abstract states main topics covered in the paper.
\u00b7 Page 3 starts with the Executive Summary covers the highlights of the marketing plan and is considered a type of sales pitch. The paper continues into other topics with no page break.
\u00b7 Must use at least two scholarly sources in addition to the course text, as well as citations for visuals.
\u00b7 The\u00a0 Scholarly, Peer-Reviewed, and Other Credible Sources Links to an external site. \u00a0table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
\u00b7 Must document any information used from sources in APA Style as outlined in the Writing Center\u2019s\u00a0 APA: Citing Within Your Paper Links to an external site. \u00a0guide.
\u00b7 Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the\u00a0 APA: Formatting Your References List Links to an external site. \u00a0resource in the Writing Center for specifications.<\/p>\n","protected":false},"excerpt":{"rendered":"
Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the\u00a0 BUS622 Week Two | AssignmentLinks to an external site. \u00a0video with Steve Forbes and the\u00a0 BUS622 Week TwoLinks to an external site. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46671","post","type-post","status-publish","format-standard","hentry","category-essaywr"],"_links":{"self":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts\/46671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/comments?post=46671"}],"version-history":[{"count":0,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/posts\/46671\/revisions"}],"wp:attachment":[{"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/media?parent=46671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/categories?post=46671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academicwritersbay.com\/writings\/wp-json\/wp\/v2\/tags?post=46671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}