Your essay should explain three ways in which the event was affected or changed by the media coverage of it. In the context of your writing, the paper should explore at least one of the media effects theories discussed in class: Cultivation, Gatekeeping, Agenda- setting/Framing or Uses & Gratifications. The paper may be organized in this way:
Introduction (1 paragraph)
A. Briefly describe the event. What year did it happen? Where did it happen? Who was involved? Was it a national, international or local news event?
B. Tell us what media outlets were involved in covering this event (You may focus on just the most prominent ones). Where they through television, radio, the internet, print, film? What companies?
C. Describe your interaction with the event. How were you first exposed to it? What was your knowledge of it before this project?
Body (~3 paragraphs)
I. Effects on Public Perception
A. In what ways did the media coverage of the event influence audience’s perceptions of the people involved?
B. In what ways did the media coverage influence audience’s perceptions of the event or happening itself?
C. Does the coverage of the event reflect a particular media ideology(ies) – especially those discussed in class and in your textbook?
D. Were there any elements of misrepresentation involved in the coverage, including issues of gender, class, race, sexual orientation?
II. Effects on Event Outcome
E. Did media coverage of the event affect its outcome in any way? How?
a. Did more people get involved or did it shy people away from it?
b. Did it alter the outcome completely? “Reverse it” in some way?
F. Did the coverage insert bias of any kind into the outcome, in your opinion?
G. Would you say the media coverage helped or hindered the outcome of the event?
III. Media Impact on Audience Members
H. Did different platforms (i.e. television, social media, radio, newspaper, etc.) cover the issues involved in the event differently? How?
I. Overall, would you say media coverage of the event was positive or negative or “fairly balanced”?
J. How did the audience respond to media coverage of this event? Did media coverage of the event affect the audience outcome in any way? How?
a. Was there any form of backlash to the media coverage?
Conclusion (1 paragraph)
A. What would you say is the lasting influence of this event, thanks in part to the media coverage of it?
a. To society at large (regional, national, international?)
b. To the future of the topic it deals with (i.e. “natural disasters,” “law/court cases”, etc.)
B. What impact did/does this event and its media coverage have on YOU?
The paper should be written in clear and concise language. It should be no less than two (3) pages and no more than five (5) pages in length with a clear introduction, body and conclusion. All papers will be run through Turnitin, so check your work carefully.
This is a research paper. Therefore, it is not possible to write it without consulting outside sources. You should have a bibliography at the end of your paper with NO LESS than four (4) outside sources, excluding your textbook. These sources can include press releases, trade journals, scholarly journals, and articles from reputable newspapers, magazines or web sources (NOT Wikipedia!). You should also cite these sources in the text of your paper, attributing facts and ideas to them: i.e. (Riccio, 2018). This paper will be written using MLA style (8th ed.): https://owl.english.purdue.edu/owl/resource/560/01/.
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