AVOIDING THE PITFALLS
Email campaigns, are still vibrant and active parts of company marketing and you as the web analyst may be asked to make sense of this data. One of the biggest pitfalls in web analytics is how to understand and deal with the data from these email campaigns. Explain the three (3) pitfalls and how you would avoid them with specific examples for each.Helpful Readings: Be sure to review the Week 5 Lessons for additional reading materials and information. (You may use these or select your own from your own research)
Helpful Reading Materials:
Email Marketing Campaign Analysis Metrics Practices
Multichannel Analytics Tracking Online Impact Offline Campaigns
Additional and helpful resource: Locate book ?Web Analytics an Hour a Day? by Avinash Kaushik in the APUS Library, pages 224 ? 225 will be most helpful.
2007 – Web_Analytics_An_Hour_a_Day_Chapter9_.pdf (Pages 224 ? 225 will be most helpful regarding the 3 Pitfalls in Email
Forum Rubric:
Rubric for Learner Posts
Points
Synthesis of concepts in a substantive manner (critical to class performance)
30
Applications of personal experience
20
Writing standards
10
Response to two or more students in a substantive manner
40
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