BS783 L7 Digital Advertising and marketing Analytics Overview Short 2026 | The University Of Laws
Key Particulars and Requirements Learning outcomes:
LO1: Negate the position and payment of files, efficiency measurement and buyer and competitor insights in marketing.
LO2: Be aware and discover the metrics and records sources ancient for evaluating industry and marketing efficiency and gathering competitor and buyer insights – both in offline and online contexts
LO3: Investigate related measures of digital marketing efficiency.
LO4: Critically assess varied digital analytics tools and ideas for marketing insight and strategic resolution-making.
LO5: Illustrate an figuring out of how to measure accurate social media ROI (sales, leads, and buyer pride) and use diagnosis to craft experiences that mirror buyer desires, expectations, and behaviour.
Declaration:
By sitting this review, I’m confirming:
- That I even maintain labored independently on this review submission, and I even maintain not labored alongside with any latest or earlier scholar on the University to glean my submission, moreover when formally permitted to enact so.
- I also confirm the contents of my submission maintain not been generated by a Third celebration.
- I even maintain entirely referenced and accurately cited the work of others, the set up required.
- I even maintain not ancient any generative AI tools to generate, rephrase or in every other case glean thunder material for this submission, moreover the set up their use was explicitly permitted, and I even maintain read and understood the University’s AI in Elevated Training Coverage and Protocols.
- I even maintain read the Pupil Self-discipline Regulations and realize that any academic misconduct can lead to disciplinary consequences and undermine academic integrity.
- I realize that the set up appropriate, I’m anticipated to maintain interplay with my academic work in a formulation that meets the knowledgeable standards and requirements space by the related Official, Statutory and Regulatory Body (PSRB) or accrediting body for my course.
By submitting this review, I’m confirming that I’m match to sit down down in defending with the Overview Regulations.
Overview facts:
Overview kind: Particular person written chronicle
Weighting: 100%
Be aware count: 2,500 words
Referencing: College students are anticipated to use Harvard Referencing all over their assignments for all of your assignments on the ULBS. Please discover the Reference Hyperlink on the Library entrance page, which can rob you thru to the records – ULaw Harvard (APA seventh).
Submission System: Turnitin – Your work will likely be set via Turnitin. All submissions will likely be electronically checked for plagiarism.
You maintain got the selection to upload your work earlier than the closing date, better than once. ULBS will likely be reviewing your closing submission most effective. You may per chance well well per chance also most effective upload one file. As an illustration, if your work incorporates a discover document and energy level slides/Excel spreadsheet you will prefer to reproduction your slides/spreadsheet into the discover document.
ULBS Overview Place of industrial Contact Particulars
The ULBS Overview Place of industrial are right here to serve can also easy you maintain any non-academic questions related to your assessments. You may per chance well well per chance also contact them at AssessmentOffice@laws.ac.uk
Show cloak: Effect in mind that self-plagiarism (in the occasion you reuse your occupy explicit wording and solutions from work that you just maintain beforehand submitted with out referencing yourself) will be a obtain of plagiarism and will not be allowed.
ASSIGNMENT DETAILS
In this review, you will step into the footwear of a digital marketing handbook for Google’s Merchandising retailer, a dynamic e-commerce platform. Your predominant arrangement is to enhance the retailer’s digital marketing technique by deploying and leveraging specialised digital marketing analytics tools. This assignment requires a meticulous formulation, the set up you’re going to first assess the retailer’s present digital marketing ideas, focusing on the strategic use of analytics. Thru total research and diagnosis of the retailer’s efficiency in two comparative industry reporting sessions (eg Q1-Q2) you will title areas for development in driving online page visitors and conversions. The Data have to be drawn from the are living GA4 Analytics Demo Story ancient at some level of the workshops.
The review is structured in two parts:
1. Segment A (Research and Diagnosis 1,000 words):
- Strategic Role Diagnosis: Negate and overview the latest position of analytics in shaping the digital marketing ideas at Google’s Merchandising retailer. (LO1, LO2, LO4) 15%
- Tactical Use Diagnosis: Analyse the effectiveness of the retailer’s digital channels and social media thunder material in driving online page visitors and conversions at some level of two outlined quarterly reporting sessions (eg Q1 and Q2) (LO2, LO3, LO4, LO5) 15%
- Performance Reporting: Produce a detailed chronicle evaluating the efficiency of the 2 comparative reporting sessions, focusing on figuring out the most winning buyer segments, channels, and merchandise with a rationale for the diversities in efficiency. (LO2, LO3, LO4) 20%
2. Segment B (Advertising and marketing campaign Approach – 1,500 words):
- Persona and Fling Mapping: Make a buyer persona and dart map for a gap daily life market segment for Google’s Merchandising retailer. (LO1, LO2, LO5) 20%
- Strategic Concepts: Propose and present an explanation for related enhancements to the digital marketing channels and thunder material, geared toward driving online page visitors and conversions for this identified daily life arrangement target market. (LO3, LO4, LO5) 15%
- Analytics Approach Building: Craft a total analytics technique to accurately measure, overview, and consistently refine the efficiency of your proposed daily life target market campaign for the Google Merchandising retailer in the next 90-day duration. (LO2, LO4,
LO5) 15%
Your chronicle can also easy space clear targets for the original digital marketing technique, including efficiency administration parameters. It is vital to analyse the industry divulge and desires all over the aggressive landscape and buyer expectations. Your solutions can also easy embody the selection of acceptable tools and metrics, with a explicit emphasis on measuring return on marketing funding (ROMI).
This total formulation will allow you to provide actionable insights and strategic solutions for the Google Merchandising retailer’s digital marketing endeavours.
Resources:
- Core texts and LinkedIn Learning resources.
- The Google Merchandise online page and related digital campaigns.
- A GA4 demo yarn will present the provide of analytics records.
- Digital marketing tools (Canva, and varied online analytics platforms.) • Case experiences and examples from workshops and supporting texts.
Feedback and Analysis:
- Detailed ideas will likely be supplied, focusing on both theoretical and realistic aspects.
- Emphasis on the alignment of the campaign with marketing targets and analytics ideas.
This single, total review effectively balances the necessity to test theoretical records with the life like application of digital marketing skills, reflecting the accurate-world requires confronted by digital marketing consultants.
Key Particulars and Requirements Learning outcomes:
LO1: Negate the position and payment of files, efficiency measurement and buyer and competitor insights in marketing.
LO2: Be aware and discover the metrics and records sources ancient for evaluating industry and marketing efficiency and gathering competitor and buyer insights – both in offline and online contexts
LO3: Investigate related measures of digital marketing efficiency.
LO4: Critically assess varied digital analytics tools and ideas for marketing insight and strategic resolution-making.
LO5: Illustrate an figuring out of how to measure accurate social media ROI (sales, leads, and buyer pride) and use diagnosis to craft experiences that mirror buyer desires, expectations, and behaviour.
Declaration:
By sitting this review, I’m confirming:
- That I even maintain labored independently on this review submission, and I even maintain not labored alongside with any latest or earlier scholar on the University to glean my submission, moreover when formally permitted to enact so.
- I also confirm the contents of my submission maintain not been generated by a Third celebration.
- I even maintain entirely referenced and accurately cited the work of others, the set up required.
- I even maintain not ancient any generative AI tools to generate, rephrase or in every other case glean thunder material for this submission, moreover the set up their use was explicitly permitted, and I even maintain read and understood the University’s AI in Elevated Training Coverage and Protocols.
- I even maintain read the Pupil Self-discipline Regulations and realize that any academic misconduct can lead to disciplinary consequences and undermine academic integrity.
- I realize that the set up appropriate, I’m anticipated to maintain interplay with my academic work in a formulation that meets the knowledgeable standards and requirements space by the related Official, Statutory and Regulatory Body (PSRB) or accrediting body for my course.
By submitting this review, I’m confirming that I’m match to sit down down in defending with the Overview Regulations.
Overview facts:
Overview kind: Particular person written chronicle
Weighting: 100%
Be aware count: 2,500 words
Referencing: College students are anticipated to use Harvard Referencing all over their assignments for all of your assignments on the ULBS. Please discover the Reference Hyperlink on the Library entrance page, which can rob you thru to the records – ULaw Harvard (APA seventh).
Submission System: Turnitin – Your work will likely be set via Turnitin. All submissions will likely be electronically checked for plagiarism.
You maintain got the selection to upload your work earlier than the closing date, better than once. ULBS will likely be reviewing your closing submission most effective. You may per chance well well per chance also most effective upload one file. As an illustration, if your work incorporates a discover document and energy level slides/Excel spreadsheet you will prefer to reproduction your slides/spreadsheet into the discover document.
ULBS Overview Place of industrial Contact Particulars
The ULBS Overview Place of industrial are right here to serve can also easy you maintain any non-academic questions related to your assessments. You may per chance well well per chance also contact them at AssessmentOffice@laws.ac.uk
Show cloak: Effect in mind that self-plagiarism (in the occasion you reuse your occupy explicit wording and solutions from work that you just maintain beforehand submitted with out referencing yourself) will be a obtain of plagiarism and will not be allowed.
ASSIGNMENT DETAILS
In this review, you will step into the footwear of a digital marketing handbook for Google’s Merchandising retailer, a dynamic e-commerce platform. Your predominant arrangement is to enhance the retailer’s digital marketing technique by deploying and leveraging specialised digital marketing analytics tools. This assignment requires a meticulous formulation, the set up you’re going to first assess the retailer’s present digital marketing ideas, focusing on the strategic use of analytics. Thru total research and diagnosis of the retailer’s efficiency in two comparative industry reporting sessions (eg Q1-Q2) you will title areas for development in driving online page visitors and conversions. The Data have to be drawn from the are living GA4 Analytics Demo Story ancient at some level of the workshops.
The review is structured in two parts:
1. Segment A (Research and Diagnosis 1,000 words):
- Strategic Role Diagnosis: Negate and overview the latest position of analytics in shaping the digital marketing ideas at Google’s Merchandising retailer. (LO1, LO2, LO4) 15%
- Tactical Use Diagnosis: Analyse the effectiveness of the retailer’s digital channels and social media thunder material in driving online page visitors and conversions at some level of two outlined quarterly reporting sessions (eg Q1 and Q2) (LO2, LO3, LO4, LO5) 15%
- Performance Reporting: Produce a detailed chronicle evaluating the efficiency of the 2 comparative reporting sessions, focusing on figuring out the most winning buyer segments, channels, and merchandise with a rationale for the diversities in efficiency. (LO2, LO3, LO4) 20%
2. Segment B (Advertising and marketing campaign Approach – 1,500 words):
- Persona and Fling Mapping: Make a buyer persona and dart map for a gap daily life market segment for Google’s Merchandising retailer. (LO1, LO2, LO5) 20%
- Strategic Concepts: Propose and present an explanation for related enhancements to the digital marketing channels and thunder material, geared toward driving online page visitors and conversions for this identified daily life arrangement target market. (LO3, LO4, LO5) 15%
- Analytics Approach Building: Craft a total analytics technique to accurately measure, overview, and consistently refine the efficiency of your proposed daily life target market campaign for the Google Merchandising retailer in the next 90-day duration. (LO2, LO4,
LO5) 15%
Your chronicle can also easy space clear targets for the original digital marketing technique, including efficiency administration parameters. It is vital to analyse the industry divulge and desires all over the aggressive landscape and buyer expectations. Your solutions can also easy embody the selection of acceptable tools and metrics, with a explicit emphasis on measuring return on marketing funding (ROMI).
This total formulation will allow you to provide actionable insights and strategic solutions for the Google Merchandising retailer’s digital marketing endeavours.
Resources:
- Core texts and LinkedIn Learning resources.
- The Google Merchandise online page and related digital campaigns.
- A GA4 demo yarn will present the provide of analytics records.
- Digital marketing tools (Canva, and varied online analytics platforms.) • Case experiences and examples from workshops and supporting texts.
Feedback and Analysis:
- Detailed ideas will likely be supplied, focusing on both theoretical and realistic aspects.
- Emphasis on the alignment of the campaign with marketing targets and analytics ideas.
This single, total review effectively balances the necessity to test theoretical records with the life like application of digital marketing skills, reflecting the accurate-world requires confronted by digital marketing consultants.
Please consult with the marking standards (below) for a breakdown of how the tasks will likely be marked.
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