BUS102: Administration within the Digital Age Community-Essentially essentially based Project Questions 2026 | SUSS
Look the checklist of SUSS strategies: Singapore College of Social Sciences Project Samples
BUS102 Community-Essentially essentially based Project
Cruise Mobility Pte. Ltd.
Firm Background And Historical previous
Cruise Mobility Pte. Ltd. (“Cruise”) is a Singapore-essentially based completely birth-up founded five years ago by three aged engineers, Ivan Koh, Meera Singh, and Daryl Yeo, who had been fixing closing-mile transportation challenges in Southeast Asia. Their firm specializes in offering short-distance electrical mobility strategies, including e-scooters, dockless bikes, and micro-mobility subscription services. Cruise’s mission is to construct tidy, inexperienced, and inclusive mobility strategies for urban commuters.
The firm in the initiating found success working with metropolis councils and universities to produce mobility strategies within campuses and estates. Cruise’s mobile app, which permits users to release and pay for gadgets, grew in repute for the length of the pandemic as americans sought contactless and outside sprint choices. Nevertheless, post-pandemic modifications in regulations and increased opponents from foreign avid gamers receive placed stress on Cruise to evolve quick.
Administration And Operational Challenges
Ivan, the CEO, focuses essentially on exterior partnerships and investor family participants. He has a excessive tolerance for possibility and prefers visionary, lengthy-length of time planning. Meera, the COO, handles day after day operations, workers administration, and ensures that each deployment hub runs efficiently. She believes in info-driven maintain watch over methods and accountability. Daryl, the CTO, leads the Product Pattern team, which no longer too lengthy ago launched a new e-scooter model embedded with AI-essentially based completely safety monitoring.
Despite Cruise’s early success, its speedy expansion across Singapore and Malaysia has resulted in operational inconsistencies. Local hub managers got huge autonomy to speed promotions, realizing deployments, and arrange maintenance. Nevertheless, various incidents of unlucky provider reliability, buyer complaints, and asset mismanagement receive emerged. The administration team must now address these growing effort with out sacrificing innovation or spin.
The Compliance Breach
Final month, a whistleblower within the Malaysian blueprint of work reported that the hub manager in Johor Bahru had been falsifying usage info to meet month-to-month KPIs. When Meera investigated, she found discrepancies in each tool usage logs and repair info. The manager admitted to inflating numbers, claiming stress to “match” metrics blueprint by various more a hit hubs. He also acknowledged that such reporting “became once peculiar” and even implied that various hub managers may perhaps additionally fair be doing the same.
The founders had been divided in their response. Meera wished to straight away audit all hub info and overhaul the maintain watch over system. Ivan cautioned against reacting too strongly and jeopardising team morale. Daryl, while terrified, infamous that no technical anomalies had been flagged by the app, elevating questions about whether or no longer Cruise’s inner methods had been enough to detect such breaches.
Digitalisation And Structural Overview
At the same time, Cruise became once making prepared for its largest digital transformation to this point, integrating its immediate administration system with authorities transport infrastructure via a new public-deepest info sharing settlement. This may perhaps occasionally allow Cruise’s platform to join with metropolis-huge visitors methods, but would require most indispensable upgrades, standardisation of processes, and adherence to stricter compliance frameworks.
To lead this transformation, Ivan proposed establishing a “Neat Systems Taskforce” that can presumably blueprint workers from operations, engineering, and compliance to coordinate the mission. Meera expressed field about role duplication and reporting confusion, while Daryl insisted on versatile workflows. Cruise now faces key questions about how one can maintain watch over digital transformation, fabricate controls to make certain compliance, and maintain have confidence with out stifling innovation.
Set up a question to of 1
Identify and illustrate the three (3) well-known managerial attitudes against global industry as described by Robbins and Coulter. Per the case, present which perspective easiest describes Cruise’s latest international mindset. Focus on two (2) strengths and two (2) obstacles of this perspective for Cruise’s regional expansion. Strengthen your discussion with relevant examples.
(Observe limit: 450 phrases)
(25 marks)
Set up a question to of 2
List and give an explanation for three (3) elements that shape ethical or unethical behaviour. For every aspect, point out its relevance to the case by citing one (1) explicit example from the case small print. Per these elements, apply relevant realizing to analyse two (2) organisational conditions that possible contributed to Cruise’s compliance breach. Suggest two (2) solutions to foster a more ethical organisational climate at Cruise.
(Observe limit: 750 phrases)
(45 marks)
Set up a question to of 3
Organisational fabricate choices have an effect on how work is coordinated, how responsive groups are, and the device in which maintain watch over is managed.
(a) Focus on the well-known aspects of mechanistic and organic organisational structures. Provide one proper-world example (no longer from the case) for every building.
(b) Which building does Cruise at the moment present? Strengthen your acknowledge with examples from the case.
(c) Protect in mind two (2) implications of Cruise’s latest building on its means to implement the digital transformation mission described within the case.
(Observe limit: 500 phrases)
(30 marks)
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